The technology of digital printing packaging is gaining remarkable acceptance from a wide range of end-user industries such as pharmaceuticals, food and beverage, automotive industry, and electronic industryfrom all across the world today. The companies from all abovementioned industries are growing the use of digital printing packaging owing to many advantages of this technology.Some of the key advantages of digitally printed packaging includesuperior quality, flexibility, substantial accuracy, and speed to market. Apart from this, the cost-effectiveness is one of the key benefits owing to which there is substantial growth in the adoption of the digital printing packaging.
The digital printing packaging technology is working as a helpful tool for enterprises for growing awareness regarding their products. Thus, growing popularity of this technology across a wide range of end-use industries will support the rapid expansion of the global digital printing packaging market in the forthcoming years.
The companies engaged in the global digital printing packaging market are using various printing technologies in order to offer superior quality to the end-user industries. At present, various printing technologies such asthermal printing, inkjet printing, magnetography, electrophotography, and toner-based printingare used by players in the market for digital printing packaging. Moving forward, the market players today are using various printing formats such as full color printing, variable data printing, and large format printing.
A wide range of printing inks such as UV-based, solvent-based, and dye sublimation inksare used for the process of digital printing packaging.While the digital printing technique needs the use of chemicals and ink, the technology helps in reducing negative impact on the environment as the pre-press proceduresare removed. The technique can be used on different packaging types such as folding cartons, corrugated, labels, and flexible packaging. Thedigitally printed packages are gaining adoption as they help in advancing workflow, allow for innovative marketing, and assist in quicker marketing. On the back of all these advantages, vendors working in the global digital printing packaging market are expected to garner promising revenues in the upcoming years.
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Asia Pacific and Europe: Prominent Regions for Digital Printing Packaging Market
On regional front, the digital printing packaging market shows presence in many regions such as Europe, North America, Asia Pacific, Latin America, and the Middle East and Africa. Among all geographies, the market for digital printing packaging is likely to maintain the prominent position in the Asia Pacific region. This growth of the Asia Pacific digital printing packaging market can be attributed to many factors such as presence of a wide range of end-user industries in the region. Moving forward, the digital printing packaging market is expected to gain lucrative avenues in Europe. One of the key reasons supporting this growth include increased product demand from the regional food and beverages industry.
The competitive landscape of the global digital printing packaging market seems to be fragmented in nature. To maintain leading position in the market, major industry leaders are utilizing diverse strategic moves such as mergers, acquisitions, partnerships, collaborations, joint ventures, and agreements. Apart from this, several enterprises are increasing interest in the research and development activities. This strategy is helping vendors to launch innovative and technologically advanced products. On the back of all these factors, the global digital printing packaging market is projected to experience upward curve of growth in the years to come.
Some of the key players in the digital printing packaging market include Xerox Corporation, HP Inc., W S Packaging Group, Inc., Xeikon N.V., Mondi PLC, Eastman Kodak Company, Quantum Print and Packaging Limited, and Traco Manufacturing, Inc.
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