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Adapting Marketing Strategies to Grow the Market for Marketing Operations Management; 7.9% CAGR Predicted Through 2032

The market for marketing operations management is anticipated to grow quickly, increasing at a CAGR of 7.9% over the forecast period, from US$ 10.5 Bn in 2022 to US$ 22.6 Bn in 2032. Digital marketing and marketing operations management systems are two examples of marketing strategies that are seeing increased sales as a result of new marketing channels that combine online and offline media. The widespread use of smartphones and 5G/4G networks by companies, which aid in their ability to connect with customers and improve the customer experience, is driving up demand for marketing operations management systems. The market for marketing operations management is being streamlined by advertisers and PR agencies, which is igniting the market for sales marketing management solutions.

Key Points

According to the worldwide marketing operations management industry analysis, the software market is anticipated to grow by component at a CAGR of 7.3% over the forecast period.

Manufacturing execution systems are anticipated to dominate the market by functionality over the forecast period, growing at a CAGR of 7.2 percent, according to global marketing operations management market study.

The electrical conduit market’s non-metallic segment is anticipated to experience a faster CAGR growth during the anticipated time frame. Non-metallic conduits are used with both rigid and flexible conduits.

India is the market that is expanding the fastest globally, contributing to the Asia Pacific market and strengthening corporate marketing strategies at a CAGR of 9.6%.

Competitive Landscape

The market for marketing operations management is dominated by a small number of well-known companies from around the world, such as Adobe Inc., Hewlett Packard Enterprise Company, Hubspot Inc., International Business Machines Corporation, Microsoft, Oracle Corporation, and SAP SE. The major players promote their marketing management platform through partnerships, mergers, and a variety of marketing strategies.

recently occurring events

The sales of marketing operations management systems have been boosted by Adobe Inc.’s introduction of its improved marketing operations management systems, such as content management, campaign execution, customization, and Marketo engagement.

– Hubspot Inc. has increased the scope of its marketing operations management services to include paid and digital marketing channels. Sales of marketing operations management solutions rise as a result.

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