Packaging continues to play a vital role in the world of subscription boxes. And it doesn’t come as a surprise to many aspiring entrepreneurs preparing to launch a subscription box business. After all, subscription box packaging touches on the look and feel of the box. Keep in mind this is just as vital as much as its contents.
No wonder you need to give it the thought it deserves to make your business stand out from the crowd. That is especially when determining how different custom options can work for your brand. With that said, below are key packaging tips vital to the success of your subscription box business.
- Choose the Ideal Box Style
Before deciding on anything, you need to settle on the right box style to leverage. You want to be sure the box type you select offers protection to the product during shipping and represents your brand physically. The good news is you will never run out of options while looking for the best box style to use.
To avoid the hustle and bustle that accompany starting your search from scratch, ensure you go with custom packaging. And this is easy to see since it allows you to tailor the look and feel of your brand’s style. Some of the most common box types worth checking out include mailer boxes, folding carton boxes, and rigid boxes, to mention a few.
- Packaging Material Matters
You can never risk skimping on the material when deciding on the best subscription box packaging option to use. This is because the material you settle on influences the look and feel of your final packaging. Even though there are different materials on the market, you should always take the time to research before settling on one.
Among the best options, you can consider going with is the popular corrugated board. You can also opt for Kraft, Standard White, or Premium White. Since different materials offer unique visual effects, it pays off to do your homework to choose the right option for your brand.
- Box Size
Now that you have insights into the ideal box style and material you are looking to use for your subscription box products, it is the perfect time to find the optimal packaging size. That is not to say you should choose a box size for the sheer sake of. To ensure your packaging stands out from that of your competitors, always leave a buffer between the outer box and your product size exists.
Skimp on this, and you will find yourself with boxes that don’t fit your product. That is the last thing you want to deal with when handling your product packaging. No wonder you should measure your product length, width, and height, not forgetting the buffer to determine the optimal size of your product packaging size. You will then have to share this information with your packaging supplier.
The Bottom Line
While it can feel like a daunting task, handling your subscription box packaging expedition should never be the sole reason behind your woes. You want to scale your subscription box business in this competitive landscape, and this is easy if you ensure your product and packaging stand out from the crowd.
Choose the ideal box style, consider the packaging material, and look into the packaging enhancement. If you assess the risks involved and do your research, there is no reason your subscription box design will fail to stand out. Hopefully, the above packaging tips will help guide your subscription box business to success without eating into your precious time.
