A Millennial who rose from UK Waiter to Southeast Asia’s Tech Innovator


Kongkitti’s journey is nothing short of extraordinary. From the bustling streets of the UK, where he juggled studies and waiting tables, to the boardrooms of tech giants like Samsung, and then to the forefront of Southeast Asia’s e-commerce revolution, his story is a testament to determination, vision, and entrepreneurial spirit.

A Decade in the UK: The Foundation of a Global Perspective

For nine transformative years, Kongkitti lived, studied, and worked in the UK. While his academic pursuits sharpened his business acumen, it was his time as a waiter that honed his people skills and gave him a ground-level understanding of consumer behavior. “Every customer I served, every order I took, taught me something about people’s choices and preferences,” he recalls.

Returning Home: Big Tech and Bigger Dreams

Back in Thailand, Kongkitti’s unique blend of global insights and local sensibilities quickly caught the attention of tech behemoths like Samsung. But it was his stint at Shopee, one of Southeast Asia’s largest startups, that truly set the stage for his entrepreneurial journey. Immersed in the world of e-commerce, he recognized a gap: while online shopping was booming, personalized shopping experiences were lacking.

A Leap of Faith: Revolutionizing E-commerce with Machine Learning

Determined to bridge this gap, Kongkitti took a bold step. He left his lucrative position at Shopee in the end of 2022 and embarked on a mission to redefine e-commerce. Drawing on his deep understanding of machine learning, he launched a retail business that wasn’t just another online marketplace. Instead, it was a platform powered by advanced algorithms, designed to understand consumers’ unique needs and preferences and curate product recommendations tailored just for them.

“Traditional e-commerce platforms are like vast oceans where consumers often feel lost. My vision was to create a personalized shopping assistant for each user, ensuring they find exactly what they need,” Kongkitti explains.

The Road Ahead: A Vision for the Future

Today, as his machine learning-driven platform revolutionizes online shopping across Southeast Asia, Kongkitti remains as grounded as ever. He attributes his success to his diverse experiences – from waiting tables in the UK to strategizing in corporate boardrooms.

For aspiring entrepreneurs, he has a simple message: “Every experience, no matter how small, teaches you something. Embrace them all, learn from them, and use them to fuel your dreams.”

In a rapidly evolving digital landscape, Kongkitti stands out not just for his innovative business model but also for his unwavering commitment to enhancing the consumer experience. As he looks to the future, one thing is clear: this is just the beginning for Kongkitti and his vision for a smarter, more personalized e-commerce world.

Advice to Aspiring Entrepreneurs

  1. Embrace Every Experience: Whether you’re waiting tables, interning, or leading a team, every experience offers invaluable lessons. Kongkitti says, “My time as a waiter in the UK was as instrumental to my success as my years in corporate boardrooms. Every interaction, every challenge, every success or failure – they all shape your entrepreneurial journey.”
  2. Stay Curious and Keep Learning: The world of business and technology is ever-evolving. Don’t rest on your laurels. “The moment you think you know it all is the moment you stop growing. Stay curious, stay hungry, and always be open to learning,” advises Kongkitti.
  3. Build Genuine Relationships: Beyond transactions and profits, business is about people. Foster genuine relationships with your customers, partners, and even competitors. “Trust and authenticity are the cornerstones of any successful venture. People resonate with sincerity and genuine intent,” he emphasizes.
  4. Adaptability is Key: In the dynamic world of startups and technology, adaptability can be your biggest asset. Kongkitti shares, “Your initial idea might not be the one that propels you to success. Be ready to pivot, adapt, and reinvent. Remember, it’s not about the strongest but those most responsive to change.”
  5. Believe in Your Vision: There will be naysayers and hurdles along the way. But if you truly believe in your vision, stay the course. “Every entrepreneur will face moments of doubt. But it’s your unwavering belief in your vision that will see you through the toughest times. Hold onto that belief, and let it be your guiding light,” Kongkitti inspires.

In conclusion

Kongkitti’s journey from the streets of the UK to the pinnacle of Southeast Asian e-commerce is a beacon of inspiration. His advice, rooted in real-world experiences and challenges, offers a roadmap for all those looking to carve their own path in the entrepreneurial world.

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