So, you’re trying to run a text message campaign. If you run a small business, you might handle it yourself. If you’re working for a larger company, you probably have a team for that. Regardless, you need to send texts to your customers at the right time.
For example, suppose your eCommerce store is offering 20% off for the next 24 hours. It doesn’t do any good to send a text message tomorrow afternoon or sometime next week. Along the same lines, if you’re planning a future sale, scheduling a future text message makes sense.
Thankfully, scheduling text messages is surprisingly easy. With a quality online platform, anybody can set up mass, scheduled texting in just a few minutes. Here’s a quick overview.
So, why would you want to automate your scheduling? To illustrate why let’s imagine you like to send an important text at five o’clock this evening. How would you make sure you did it?
Without any kind of automation, you’d first need to write the message somewhere safe. You could type it up in your notepad application or even write it on a piece of paper. Then, you’d have to set a timer in your phone for the appropriate time. Then, at five o’clock, you’d have to copy and paste the message into a blank text and send it to the right contact.
That’s a lot of headaches just to send a single message. As you can imagine, it becomes nearly impossible to manage if you’re dealing with more than a few clients.
With an automated texting platform, you can set up texts in advance and forget about them. You can use templates for common types of texts like appointment reminders. And you can send a mass text to multiple customers without creating a group on your smartphone. It’s so much easier than manual texting that it hardly bears comparison.
With any kind of marketing, timing is everything. For example, many businesses, even small eCommerce platforms, are international. If you send out a message at 9 AM to your California customers, your east coast customers get the exact text at noon, a perfect time. UK customers would get it at 5 PM, which is a bit late in the day, but not unreasonable.
Now let’s say you have a customer in Mumbai. They’d receive your message at 10:30 PM, and there’s a good chance they’d opt out of future texts. So make sure your customers are getting texts at the appropriate time.
If you’re having a sale along the same lines, try sending out an alert a few days beforehand. If you announce a month in advance, the chances are good that no one will remember. If you promote the day of the sale, many people won’t buy because they’ll feel rushed.
For most types of mass texts, you’re only going to send the text once. That said, there are times where you might want to send texts regularly. In that case, consider how often you wish to send them.
Under US federal law, unsolicited text messages are illegal. So if you want to send texts to your customers or clients, you’ll need their permission. Fortunately, most online texting platforms include features that make it easy to have your customers opt-in. But, remember, this doesn’t just apply to new customers. You’ll also have to convince existing customers to give you their permission to send texts.
As you can see, scheduling your mass text messages is a massive part of running a successful campaign. If your messages are going out willy-nilly, you’re going to get lackluster results. But with discipline, you can build a successful campaign that sends the right messages to the right customers at the correct times. All it takes is the right texting platform and a good understanding of your customer base.
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