A Complete Guide to This Popular Baby Skincare Brand

Parents looking for baby and family skincare often want products that are simple to use, suitable for sensitive skin, and practical for everyday routines. Tubby Todd is a family-focused skincare brand known for moisturizers, bath products, ointments, diaper-care products, cradle-cap care, sunscreen, and bundled routines.

The company was founded in 2014 by Andrea Faulkner Williams and her husband Brian after looking for gentler skincare options for their own family. Today, the range is designed around common needs such as cleansing, moisturizing, dry-skin care, diaper protection, scalp care, and sun protection.

What Does the Brand Offer?

The product range goes beyond one well-known ointment.

Current categories include:

• Hair + Body Wash
• Everyday Lotion
• All Over Ointment
• diaper-care products
• barrier balms
• cradle-cap products
• sunscreen
• kids’ skincare
• travel products
• bundles and gift sets

The brand also organizes products around concerns such as dry skin, eczema-prone skin, diaper rash, and everyday family skincare. This broader range is important because someone searching the brand may be looking for a full routine rather than a single treatment product.

What Is All Over Ointment?

All Over Ointment, commonly shortened to AOO, is the product most strongly associated with the brand. The current eczema-treatment version contains:

1% colloidal oatmeal

as its active ingredient. It is intended as a skin protectant for minor irritation and itching associated with dryness, eczema, and rashes. The manufacturer describes it as suitable for sensitive skin, and the product is also listed in the National Eczema Association’s Seal of Acceptance directory.

That Seal does not guarantee that the ointment will work for every person. Individual skin reactions can still vary.

What Is Colloidal Oatmeal?

Colloidal oatmeal is finely processed oatmeal used in topical skincare as a skin-protecting ingredient. In the current eczema-treatment formula, it is combined with ingredients such as glycerin, jojoba esters, beeswax, cucumber extract, mango extract, avocado extract, and camellia sinensis leaf extract.

Glycerin helps attract moisture to the skin, while ingredients such as beeswax and jojoba esters can help support the skin surface and reduce moisture loss.

Current Formula vs. Original Formula

Buyers should check which version they are purchasing because not every AOO formula is identical. The current eczema-treatment version contains:

1% colloidal oatmeal

The company also offers an Original Formula that does not contain colloidal oatmeal. This distinction may matter for families who prefer an oat-free option or who have experienced sensitivity to oat-containing skincare. The safest approach is to read the actual ingredient list rather than assuming every jar has the same formulation.

Fragrance-Free and Scented Options

The eczema-treatment ointment is available in fragrance-free and scented versions. For very sensitive skin, fragrance-free products may be preferable because they reduce exposure to added fragrance ingredients.

However, tolerance varies from person to person. Even a product marketed for sensitive skin can cause irritation in someone who reacts to a particular ingredient.

How Does a Basic Routine Work?

A simple routine may include:

1. cleansing with a gentle hair and body wash,
2. moisturizing with an everyday lotion,
3. using an ointment or barrier product on areas that need extra protection.

The exact routine should depend on age, skin sensitivity, the condition being treated, and any advice from a healthcare professional.

Is the Ointment Only for Babies?

No.

Although the Tubby Todd brand strongly focuses on babies, toddlers, and parents, the flagship ointment is marketed for broader family use. That may appeal to households that prefer one moisturizer or ointment for several family members. Suitability still depends on allergies, sensitivities, skin condition, and individual response rather than age alone.

What Do Customer Reviews Suggest?

Customer feedback is strongly positive overall, but it is not universally positive. Current Babylist ratings are around 4.6 out of 5 from more than 12,000 ratings. Many reviewers describe improved moisture, softer skin, and better-looking dry areas.

However, some reviewers also report:

• redness,
• stinging,
• increased dryness,
• irritation,
• no noticeable improvement.

Target customer-review summaries show a similar pattern: many buyers are satisfied, while some mention price concerns or adverse reactions. These reviews are anecdotal experiences, not clinical evidence. A highly rated product can still irritate an individual person’s skin.

What Should You Consider Before Buying?

Check the specific product rather than relying only on the brand name.

Important details include:

• active ingredients,
• full ingredient list,
• fragrance status,
• intended use,
• directions and warnings,
• allergies or sensitivities,
• size,
• price,
• whether you need an everyday moisturizer or a more targeted product.

Pricing varies by product type, size, retailer, and promotion, so checking the latest listing is more useful than relying on an old quoted price.

Is All Over Ointment a Steroid?

The current eczema-treatment ointment is marketed as steroid-free. That does not mean it should replace prescription eczema medication. Someone using a prescribed corticosteroid or another treatment should not stop using it simply because they purchase an over-the-counter ointment. Medical treatment decisions should be made with an appropriate healthcare professional.

What About Diaper Care and Cradle Cap?

The brand also offers products targeted at common baby-care needs such as diaper-area protection and cradle-cap care. These include diaper pastes, barrier products, and scalp-care products. Because these formulas have different ingredients and purposes, they should be used according to their individual labels.

Is the Brand Worth Considering?

Potential advantages include:

• broad baby and family skincare range,
• fragrance-free choices,
• simple bundled routines,
• products for dry and sensitive skin,
• dedicated diaper and cradle-cap care,
• a well-known colloidal-oatmeal ointment.

Things to consider include:

• relatively premium pricing,
• not every formula suits every skin type,
• scented products may not suit fragrance-sensitive users,
• Customer reviews include both strong praise and reports of irritation.

No skincare brand is the best option for every baby, child, or adult.

Final Takeaway

Tubby Todd is best understood as a broader baby-and-family skincare brand rather than simply the maker of one popular ointment. Its products cover cleansing, moisturizing, dry and eczema-prone skin, diaper care, cradle cap, sun protection, and everyday family routines. All Over Ointment remains the best-known product, particularly the current 1% colloidal oatmeal eczema-treatment formula.

The best choice, however, depends on the exact formulation, fragrance preference, skin sensitivity, intended use, and individual response. For routine dryness and general skincare, these products may be useful options. Persistent, severe, infected-looking, or unexplained skin symptoms should be evaluated by an appropriate healthcare professional rather than managed only with consumer skincare products.