OhChat Founders Felix Henderson and Nic Young
Artificial intelligence has already transformed how people create content, communicate and build businesses. Now, a new wave of AI platforms is reshaping another corner of the digital economy: creator engagement. Among the companies leading that shift is London-based startup Oh, the company behind OhChat, an AI platform that enables celebrities, models and creators to build ethical digital twins that fans can interact with around the clock.
Unlike many AI cloning tools that have raised concerns around consent and deepfakes, OhChat has built its platform around a simple principle: only the individual themselves can create their digital twin. Creators retain ownership of their AI persona and intellectual property, giving them full control over how their likeness is used. Unauthorised cloning and deepfake-style replication are prohibited.
That approach has resonated with both creators and investors. Oh has now raised a total of $12 million across funding rounds, including a $4.5 million seed round completed in January 2025 and a $7.5 million Series A in April 2026. The funding reflects growing confidence that ethical AI experiences could become a significant part of the future creator economy.
OhChat uses artificial intelligence to build remarkably lifelike digital doubles of public figures. To create a digital twin, creators submit around 30 photographs of themselves along with voice recordings. Using Meta’s large language model, the platform can generate a personalised AI replica within hours, capable of holding conversations that reflect the creator’s personality, humour, interests and communication style.
The platform has already attracted more than 250,000 users, with the majority based in the United States. Its growing roster of celebrity talent includes Carmen Electra, Jenna Jameson, Farrah Abraham, British television personalities Katie Price and Kerry Katona, alongside a growing number of creators looking to expand their businesses through AI.
Importantly, OhChat does not attempt to blur the line between reality and artificial intelligence. Users are made aware that they are interacting with a digital twin, while creators actively tell fans they are offering an AI version of themselves. The company has consistently positioned the experience as an AI-powered extension of a creator’s brand rather than a substitute for real-world interaction.
At its core, the goal is not simply to automate conversations but to help creators engage with fans at a scale that would otherwise be impossible while remaining transparent about the technology powering those interactions. Co-founder and COO Felix Henderson explains, “Fans don’t just want content anymore, they want connection, interaction, personality and that is exactly what OhChat gives them.”
The company is also expanding beyond its consumer platform. Oh recently launched its own API, allowing third-party platforms and businesses to integrate its AI model and digital twin technology into their own products. The move positions the company as both a consumer-facing platform and an infrastructure provider, enabling ethical AI avatars and creator clones to be deployed across a wider range of digital services while maintaining the same consent-first principles.
The platform is also creating new commercial opportunities for creators by allowing their digital twins to engage with fans around the clock.
As CEO Nic Young explains, “You have unlimited passive income without having to do anything again. It takes away the opportunity cost of time. Just don’t touch it at all and receive money into your bank account.”
For many creators, that emphasis on ownership and authenticity is what distinguishes the platform.
Jenna Jameson’s digital twin
Celebrity Jenna Jameson explains: “I was only willing to create a digital twin with a platform that allows creators to be in control of everything instead of allowing random cloning or deepfake-style replication. With OhChat, only Jenna can create Jenna. My digital twin is based on the real me, including my personality, voice, humor and likes, so it still feels authentically me.”
Reality star Farrah Abraham shares a similar view. She recently collaborated with FHM magazine to feature her AI twin on what was billed as the world’s first celebrity AI magazine cover, highlighting how digital twins are increasingly becoming part of mainstream entertainment and media.
Farrah says: “The ethical concerns around AI are absolutely valid. With new laws being introduced to tackle deepfakes, from federal legislation championed by Melania Trump to the growing movement led by Paris Hilton, I believe there’s a real responsibility to create AI the right way. That’s exactly why my digital twin was built with my full consent and in compliance with the law. I think it’s important there’s a safe, legal, and authentic space where my fans can connect ethically, rather than turning to unauthorised or unsafe platforms. OhChat is that space. It prioritises consent, privacy, safety, and responsible innovation, and I encourage people to explore AI relationships, content, and creativity in ways that are ethical, respectful, and fully legal.”
As generative AI becomes increasingly sophisticated, questions around consent, authenticity and intellectual property are only becoming more important. Platforms that can balance innovation with creator rights are likely to play an increasingly influential role in shaping the next phase of AI adoption.
Oh’s approach suggests that the future of digital twins may not be defined by unrestricted replication, but by transparent, consent-driven technology that empowers creators while giving audiences a new way to engage with the personalities they admire.
