Although SEO has evolved and improved, there is always going to be one factor that affects your site’s ranking, and that is backlinks. The difficulty here is that SEO companies have problems building links due to the need for outreach, relationship, content production, and control. Building an internal team for all those purposes is costly and inefficient.
In this case, the white label link building agency can really help you out. You do not need to build a separate outreach department. Specialists will do everything for you without letting anyone know about it, and then you can put the result under your own company’s name.
No matter whether you run a digital marketing, SEO, or web design agency, you may benefit from using this solution and earning more money.
What Is a White Label Link Building Agency?
A White Label Link Building Agency will offer backlink services that the agencies will resell under their own brand. Your agency will be perceived as the service provider by the end-client, whereas the white label partner performs all the outreach activities, publisher negotiation, creation of the content, and linking it back.
The agency can provide high-end SEO services without hiring its own outreach team.
The usual offerings from white label partners include:
- Manual outreach
- Guest Posting
- Niche Edits
- Authority Link Placement
- Blogger Outreach
- Monthly Reporting
- Backlink Content Writing
The agency takes care of all the client interactions, whereas the partner takes care of the rest.
Why Agencies Outsource Link Building
Many of these organizations work with service providers such as AdwordsPPCExpert to enhance their services without increasing their staff. This strategy enables them to provide professional link-building programs for their clients while building their businesses.
The reasons why many SEO companies prefer white label link building solutions are quite obvious. The main benefits include:
- Fast start of your campaigns
- Lower operational costs
- Publisher network already established
- Regular monthly link acquisition
- Scalability
- Client retention
You will no longer need to spend months setting up your outreach system, you will be able to offer your clients sophisticated link building services right away.
How White Label Link Building Works
The process is normally fairly simple.
Step 1: Client Requirements
Your agency gathers information on campaigns like:
- Pages targeted
- Keywords
- Industry
- Geographic target
- Number of links wanted
Step 2: Strategy Development
The fulfillment company performs research into appropriate websites, competitor analysis, and develops an outreach strategy meant to get quality backlinks.
Step 3: Outreach Process
The team of outreach specialists contacts webmasters, bloggers, writers, and editors and asks them to publish content on their websites.
Step 4: Content Development
In case guest posting is needed, writers create unique content including client’s links.
Step 5: Link Placement
The content is posted on qualified websites, backlinks are placed according to campaign requirements.
Step 6: Reporting
Branded reporting to your agency includes:
- Live URLs
- Domain stats
- Anchor text
- Pages targeted
- Dates of publications
Reporting is provided to your clients without informing them about using an external company for that task.
Factors that Create Great White Label Backlinks
But not all of the backlinks can be of any help to raise your ranking. There can also be instances where poor backlinks can be counterproductive to your SEO campaign.
Here are a few features of good quality white label backlinks:
- Industry-related websites
- Authentic content
- Traffic from search engines
- Strong domain authority
- Organic anchor texts
- Placement through manual submission
- Indexed URLs
- Low spam index
The quality of your efforts should be valued above their number. A couple of high-authority backlinks will beat many of poor quality.
Services Offered by a White Label Link Building Company
Typically, a professional white label link building agency provides different ways of gaining backlinks for various sectors and budgets.
Guest Posting
Original content is posted on blogs and websites of specific industries containing contextual backlinks to the pages of their clients.
Niche Edits
Articles that have already proven themselves gain additional backlinks after publishers’ permission.
Blogger Outreach
The specialists contact niche bloggers to gain editorial coverage.
Resource Page Links
Specific websites that host resource pages can include the content of your client if it has any value for them.
Local Link Building
Companies seeking local search should get citations, local collaborations, and geographic links.
Digital PR
Content campaigns create valuable mentions at news websites, magazines, and other industry publications.
Advantages of White Label SEO Link Building
White label SEO link building assists agencies to expand their service offering while maintaining efficiency.
Increased Revenue
Backlinking services can be sold at a good margin without recruiting extra employees.
Faster Scaling
The ability to carry out more campaigns is immediate as the process is well known to the team that will handle them.
Lower Costs
There is very little expenditure on recruitment, salary payment, software purchase, and outreach management.
Better Client Results
The outreach campaign teams usually bring better backlinks than agency internal teams trying out link building.
Focus on Growth
The proprietors of agencies care more about acquiring new clients than managing the outreach marketing campaigns.
How to Choose the Right White Label Link Building Agency
Nevertheless, not all providers are equal in terms of quality. Before you select a provider, keep in mind several important factors:
Transparent Outreach Process
Do not work with providers who will not tell you how they get their backlinks.
Real Websites
Make sure that providers use real sites with actual visitors for backlinks.
No Private Blog Networks
A good provider would not use questionable techniques for getting backlinks.
Custom Campaigns
Each customer should be provided with his or her own approach to the industry.
Detailed Reporting
The report should include live URL, anchor text, publisher information, and performance of the campaign monthly.
Communication
Pick a provider who is willing to communicate during the whole campaign.
Common Industries Using White Label Link Building Services
Businesses depend on outsourcing for backlink campaigns for greater visibility.
Some of the popular industries include:
- Law firms
- Healthcare industry
- Home service providers
- Real Estate
- Software as a Service
- E-commerce
- Finance sector
- Marketing agencies
- Educational institutes
- Local businesses
These industries operate in the competitive market environment where ranking is highly affected by backlinks.
Common Mistakes Agencies Should Avoid
Sometimes, even the most experienced agencies can make poor outsourcing decisions.
Here are some mistakes you should avoid:
Picking the Most Economical Service Provider
The lowest-priced backlinks come from spammed websites without much SEO potential.
Ignoring Link Quality
Place more emphasis on relevancy and editorial quality instead of just domain authority.
Over-optimized Anchor Text
Repetition of the same keyword will have a negative effect on your backlinks.
No Performance Tracking
Measure the results of each campaign by monitoring your rankings and traffic.
Unrealistic Expectations
Outreach is not always instantaneous. Rankings are generally achieved through ongoing monthly link building.
Why Long-Term Partnerships Produce Better Results
Link building is most effective when used as a continuous process instead of a temporary one.
Companies that develop long-term partnerships with a respected white label link building agency have the advantage of:
- Continual increase in authority
- Organic backlink profile
- Higher keyword ranking
- Steady organic traffic
- Enhanced customer retention
Search engines value websites that continuously earn quality editorial backlinks.
Final Thoughts
The partnership between the digital marketing agency and a link building company is the most convenient method for the former to increase its SEO services without making much change in its working. The digital marketing agencies do not need to make huge investments in terms of manpower, outreach system, and building relationships with publishers as they can work with professionals who are always generating good backlinks.
By using some reliable white label link building companies, digital marketing agencies would be able to improve their rankings, authority, and make their SEO work grow by simply focusing on bringing in more customers and developing strategies for them. The inclusion of some ethical outreach practices and good content would make this kind of SEO link building practice sustainable.
With the correct amount of experience in a white label link building company that prioritizes quality over quantity, the digital marketing agencies would be able to generate great backlinks.
