As Latino-owned businesses emerge as a powerhouse in the American economy, a new report from Census.gov reveals their staggering impact: nearly 5 million firms contributing over $700–$800 billion in annual economic output. With Latinos starting businesses at three times the national average, the question is no longer if Latin American enterprises will succeed in the U.S., but how they can maximize this momentum.
Guilherme Teixeira, a seasoned Business Manager and consultant with over 13 years of experience, is shedding light on the pathways to sustainable growth for these entrepreneurs. Drawing on his tenure at Itaú Unibanco S.A. and his current role at GTX Consulting and Services, Teixeira offers a roadmap for navigating the complex U.S. market.
According to recent data, Latino-owned businesses are a rapidly growing force, creating 36% of new U.S. businesses and employing roughly 3 million people. Key sectors include construction, transportation, and administrative services. However, with rapid growth comes significant challenges, particularly regarding regulatory compliance and cultural adaptation.
“Latin American businesses must understand local regulations, taxes, and market dynamics before entering the U.S.,” Teixeira advises. “Each state operates differently, so success depends on proper planning, compliance, cost structure, and a clear understanding of customer demand.”
One of the most significant hurdles for international entrepreneurs is the U.S. legal landscape. Teixeira, who holds a bachelor’s degree in business administration recognized as equivalent to a U.S. degree, emphasizes that the complexity of American laws requires professional intervention from day one.
“Latin American companies can navigate the U.S. regulatory and legal landscape by working with qualified professionals from the start,” Teixeira says. “Proper company formation, licensing, contracts, and tax compliance prevent costly mistakes and create a solid foundation for growth.”
Success in the U.S. often requires a shift in business mentality. Teixeira notes that while personal relationships are vital in Latin America, the U.S. market prioritizes data and efficiency.
“U.S. business culture values punctuality, clarity, and results,” Teixeira explains. “Decisions are data-driven, contracts are strictly enforced, and professionalism matters more than personal relationships. Adapting quickly to this mindset is critical for success.”
Teixeira also stresses the importance of rigorous market research to mitigate risk. “Companies should focus on understanding real customer demand, pricing expectations, competition, and state-specific regulations before investing or scaling in the U.S.,” he advises.
Despite the challenges, Latin American businesses possess unique strengths that can be leveraged for success. Teixeira, who has designed pioneering financial systems for analyzing company strategies, believes that combining Latin American resilience with U.S. structure is the key to winning in the market.
“Latin American businesses can leverage their creativity, resilience, and operational efficiency,” Teixeira notes. “When combined with U.S.-level structure, compliance, and data-driven execution, these strengths become a strong competitive advantage.”
Teixeira, an active member of the Brazilian American Chamber of Commerce of Florida, advocates for strategic networking. He advises entrepreneurs to move beyond casual contacts and focus on credibility.
“Build relationships through industry events, chambers of commerce, and professional groups,” Teixeira suggests. “In the U.S., networking is about credibility and value, not just contacts—showing results and reliability is what creates strong partnerships.”
For those seeking support, Teixeira highlights resources such as the Small Business Administration (SBA), community banks, and mentorship programs. “The challenge is not the lack of resources,” he says, “but knowing how and where to access them.”
Through GTX Consulting and Services, Teixeira is actively involved in driving foreign investments into U.S. SMEs, facilitating job creation and economic growth. His educational initiatives, including seminars and workshops, aim to enhance the skills of individuals within these businesses, fostering a sustainable environment.
As the Latino business community continues to expand, experts like Guilherme Teixeira provide the critical guidance needed to turn entrepreneurial spirit into long-term economic success.
