The strategies developed by Alexey Nebesnyi, a project manager with deep expertise in IT solutions across leasing, e-commerce, and fashion tech, offer a blueprint for building profitable project management frameworks through the strategic use of digital transformation and CRM-based optimization.
The Glonary Awards, held last year, brought into sharp focus the evolving landscape of digital innovation, placing a premium on projects that deliver both technical excellence and measurable business impact. This prestigious event underscored the critical need for effective project management strategies in an era of unrelenting economic turbulence and accelerated technological shifts, given that many businesses still struggle to adapt effectively to change. Drawing from 16 years leading digital transformations across diverse industries, Alexey Nebesnyi — winner of Glonary Awards Technology & Design 2024 and now a jury member — delivers actionable insights on turning operational workflows into a profit engine through automation-driven routine optimization, constraint-based team governance, and bold digitization strategies.
This timely focus on high-impact innovation resonates deeply with the current state of the global marketplace. Despite widespread enthusiasm for automation, McKinsey’s 2024 study reveals that 70% of such initiatives fall short due to ineffective change management and weak team synergy. Gartner research echoes this, noting that 73% of employees experience moderate or high stress levels during organizational changes, highlighting the critical need for improved change management strategies. Together, these data points underscore a growing divide between technological promise and operational effectiveness — a gap that Alexey’s methodologies are designed to bridge.
The Evolution of Project Management in the Digital Age
Amidst the ever-changing business environment, project management is experiencing sweeping changes fueled by technological breakthroughs and shifting organizational priorities. These changes require a fresh perspective on how projects are planned, executed, and managed. Throughout his career, Alexey has successfully implemented large-scale technology solutions in various industries, including retail, leasing, and automotive. His work has contributed to improved operational efficiency and sustainable growth in these sectors.
Key areas of focus for Alexey include strategic planning, agile project governance, and risk management within complex digital ecosystems. Drawing from his professional experience, he identifies three significant technological trends shaping the future of project management:
- Artificial Intelligence Integration: AI is no longer just a buzzword but the fastest-developing and practical tool that helps reduce project timelines through predictive analytics and real-time decision support.
- Digital Ecosystem Development: Modern PM systems are increasingly merging with CRM, BI, and HRM platforms and are moving to cloud infrastructure, which leads to increased team productivity and ensures centralized collaborative environments.
- Soft Skills Emphasis: Сommunication, leadership and emotional intelligence have become critical success factors. While hard skills still matter, it is often the softer capabilities that distinguish high‑performance teams. PMI studies show that teams led by managers with strong soft skills deliver projects within budget and schedule 30% more frequently than others.
“True excellence in business leadership lies in the harmonious fusion of technical expertise, soft skills, and strategic thinking — where intelligent technology meets human-centric leadership and process efficiency aligns with team empowerment,” remarks Alexey.
Shifting Paradigm in Measuring Success
As a jury member of Glonary Awards, Alexey brings an insider perspective on how project success metrics have evolved in recent years, mirroring the award’s emphasis on holistic innovation over rigid checklists.
According to the expert, earlier, between 2018-2021, project performance evaluation focused narrowly on budget adherence, timelines, and baseline quality; a project was deemed “successful” if it remained on schedule and within budget, frequently overshadowing broader business strategy considerations. Today, evaluation criteria for technology endeavors have expanded beyond conventional measures:
- Strategic alignment with business goals
- Customer and market impact assessment
- Flexibility throughout project execution
- Focusing on sustainable value creation rather than strict timeline adherence.
Alexey believes this evolution places priority on authentic value generation over mere compliance, meeting businesses’ need for robust, user-focused solutions capable of flourishing even in uncertain conditions. The expert underscores leading ventures now validate return on investment through adaptability and positive stakeholder outcomes, not just timely deliveries.
“Today’s projects aren’t merely about hitting deadlines; they must deliver enduring value,” emphasizes Alexey.
Effective Modern Frameworks for Technical Team Management
Over the past decade, the approach to managing complex technical teams in IT project management has also transformed significantly. Alexey Nebesnyi highlights the transition from task-oriented management to systemic governance focused on sustainable value delivery.
Key changes encompass a shift from merely counting completed tasks to tracking critical flow metrics such as:
- Cycle time (how quickly work moves through the system);
- Throughput stability;
- Bottleneck identification;
- Process consistency.
This change emphasizes predictable delivery outcomes over mere compliance with timelines.
“These principles reduce chaos and minimize firefighting moments,” remarks Alexey, “which in turn builds stronger organizational resilience against external fluctuations.”
Applying these principles in practice, Nebesnyi successfully implemented systemic governance techniques in the automotive sector. Faced with the challenge of a slow and cumbersome process for preparing complex, multi-variable sales offers, he developed an automated solution — the “Sales Manager Calculator” that allowed staff to calculate discounts and prepare offers within pre-approved limits without constant supervisor intervention.
The result: This tool forced managers to think like business partners and act more strategically. Deal profitability increased by 40%, and in some departments, profit grew fourfold. Furthermore, by automating document generation, the staff required for preparation was reduced by 50%, while customer dissatisfaction plummeted from 30% to just 5%.
From Micromanagement to Framework-Based Leadership
To lead teams efficiently, the expert recommends transitioning from traditional micromanagement to a more structured approach centered on a framework-based guidance model. This paradigm emphasizes constraint-based management over direct task assignment, recognizing that high-performance teams thrive within well-defined boundaries rather than under constant supervision. Essential components of this approach include:
- Clearly defined responsibility boundaries and rules;
- Architectural principles and standardized procedures;
- Parallel workload limitations to prevent overloading.
By adopting these principles, organizations can create an environment where technical teams consistently deliver value while maintaining high levels of efficiency and predictability.
When Alexey joined a major leasing company, he encountered a common problem plaguing the industry: fragmented manual tracking of thousands of variables involved in equipment management and customer life cycles. Seeking to address inefficiencies caused by reliance on isolated spreadsheets and disjointed processes, Alexey initiated a transformation by introducing a unified CRM ecosystem.
By deploying this digitized inventory tool, he eradicated the risk of double reservations and human errors, thus improving operational efficiency drastically. The result was striking: sales managers saved 50% of their time previously wasted on locating equipment, leading to a 1.5-fold surge in sales volumes and proportional enhancement in overall financial metrics.
“We replaced outdated systems with modern solutions, empowering managers to focus on strategy rather than routine,” the expert remarks, emphasizing the shift from basic administration to strategic oversight.
Another challenge Alexey addressed arose in the retail sector. Managing the messaging infrastructure for a global e-commerce giant required a balance of scale and cost-efficiency. Alexey led a project to automate internal service messages (SMS, email, push) and implemented advanced monitoring systems.
By optimizing delivery methods and implementing authorization for service clients, he reduced paid message costs by 20-25%. More importantly, the new alerting system reduced incident response time 8-fold, and the implementation of TLS encryption significantly bolstered service security.
The Human Touch: Where AI Falls Short
Despite the vast potential of AI and automation technologies, which are already revolutionizing many aspects of work and life, there remain critical domains where their application falls short.
From Alexey’s perspective, AI demonstrates limited effectiveness in contexts requiring improvisation, specifically in client interactions or employee coaching. This reluctance stems both from the technology’s current limitations and from client skepticism about interacting with machines.
For example, while AI-driven chatbots handle routine queries efficiently, navigating nuanced conversations or resolving complex issues still requires human intervention. Similarly, mentoring junior staff members through live customer interactions demands empathy and contextual understanding that current AI solutions struggle to replicate effectively.
With the dawn of 2026, the traditional role of a project manager is undergoing a profound transformation. Merely coordinating tasks is insufficient; today’s project manager must act as a strategist capable of navigating the intersection between technology, talent, and process innovation to maximize value creation. Through embracing automation-driven efficiencies and fostering people-centered leadership, project management becomes a critical driver of sustained business growth amidst challenging economic conditions.
