Brands ready to expand beyond their home markets face a critical decision: attempt independent market entry or partner with established distributors who manage international operations. OG Global Import operates as an exclusive distributor for beauty and wellness brands entering Israel and Asian markets, taking full ownership of regulatory compliance, retail placement, and commercial operations.
Our job is easy: brands make products and grow their name, and we take care of everything else to run in our markets.
To work well together, brands must follow some rules and tips that help us represent them the right way. This comes from what we have seen with brands that do well in global markets and those that do not.
Understanding the Distributor Model
OG Global Import is not a logistics provider or export consultant. We are distributors who take complete ownership of market operations.
What OG Global Import Manages
When brands work with OG Global Import, we handle:
Regulatory Compliance: We register products, keep all documents ready, check safety, follow label rules, and follow rules in our markets.
Distribution Infrastructure: We run warehouses, track stock, send orders, organize shipping, and check quality in the supply chain.
Retail Placement: We plan where products sell, work with stores, show products to buyers, agree on listings, and take care of accounts.
Commercial Operations: We set prices, plan stock, run offers, and share performance results.
Marketing Localization: We translate content, make it fit local culture, manage online presence, and run store marketing.
Brands provide product and brand assets. We handle everything else.
What We Require from Brand Partners
Our ability to succeed in our markets depends on brands meeting specific requirements:
Product Supply: Consistent availability with reasonable lead times and minimum order quantities that support our distribution economics.
Quality Standards: Manufacturing quality and product stability that withstand international shipping and meet our market expectations.
Brand Assets: Marketing materials, product information, and visual content we can adapt for local markets.
Commercial Terms: Wholesale pricing that supports our distribution model, including regulatory costs, logistics, retail margins, and our operations.
Responsiveness: Timely communication on inventory, product updates, regulatory questions, and commercial planning.
When brands meet these requirements, we can operate their products effectively in our markets.
OG Global Import Recommendations for Brand Partners
Based on patterns across successful and unsuccessful partnerships, we offer the following recommendations for brands considering international distribution through OG Global Import.
1. Come Prepared with Regulatory Documentation
While we manage the regulatory approval process, brands must provide foundation documentation that supports registration submissions.
What We Need:
Complete ingredient lists with INCI nomenclature, certificates of analysis demonstrating product specifications, safety assessments or toxicological reports, manufacturing information and quality certifications, stability data supporting claimed shelf life, and current certificates of free sale from home markets.
Brands that maintain organized regulatory files accelerate our approval process. Brands lacking basic documentation create delays and additional costs.
OG Global Recommendation: Invest in proper regulatory documentation for your home market. This foundation documentation transfers to international markets and demonstrates the operational maturity we value in distribution partners.
2. Understand That We Set Pricing for Our Markets
Brands sometimes approach distribution partnerships expecting to dictate retail pricing in our markets. This misunderstands the distributor role.
Pricing Reality:
We purchase products from brands at wholesale prices. We then price products in our markets based on our understanding of competitive positioning, retail margin requirements, consumer price sensitivity, and our distribution economics.
Your domestic retail pricing is irrelevant to our markets. What matters is whether your wholesale pricing allows us to position products appropriately while covering our costs and generating sustainable margins.
OG Global Recommendation: Focus on providing competitive wholesale pricing rather than attempting to control our market pricing. Trust our market knowledge to position your products effectively. Brands trying to micromanage pricing in markets they don’t understand create friction without adding value.
3. Accept That We Own Retail Relationships
We have spent years building relationships with retail partners in our markets. These relationships are our primary business assets.
Retail Relationship Boundaries:
Brands should not contact our retail partners directly, attempt to negotiate separate terms with retailers in our markets, or undermine our pricing or commercial strategies through direct communication.
We represent your brand to retailers. We manage those relationships. We protect both your brand positioning and our retail partnerships through professional account management.
OG Global Recommendation: Respect distribution boundaries. If retailers contact you directly about our markets, redirect them to us. If you want information about retail performance or opportunities, ask us. Direct brand-to-retailer communication in markets where we are exclusive distributors damages the partnership and creates commercial conflicts.
4. Provide Adequate Lead Times
International distribution requires planning cycles that domestic operations may not.
Supply Chain Requirements:
Products must be manufactured, undergo quality control, be shipped internationally, clear customs, and reach our warehouses before we can fulfill retail orders. This process requires adequate lead time.
Brands that maintain inventory visibility, communicate production schedules clearly, and honor committed delivery dates enable us to serve retail partners reliably. Brands with erratic supply, poor communication, or frequent stockouts damage our retail relationships and limit our willingness to invest in growing their business.
OG Global Recommendation: Build supply chain practices that support international distribution. We need visibility into inventory availability, realistic lead time commitments, and consistent delivery performance. If you cannot support international distribution operationally, delay market entry until you can.
5. Allow Us to Adapt Marketing for Local Markets
Brand owners are often emotionally attached to specific marketing approaches that may not work in our markets.
Localization Authority:
We adapt marketing messages, visuals, and positioning to suit culture and stay competitive in our markets. Your brand rules guide us, but we act with smart local judgment.
Translation goes beyond words as we adjust claims to meet local ad rules, shape messages for local buyers, and choose visuals that fit culture and context needs.
OG Global Recommendation: Share strong brand assets and clear positioning, then trust us to adapt locally well. Brands that insist on controlling every detail of local marketing while lacking market understanding create obstacles to effective execution. We share your goal of strong brand representation-we simply know our markets better than you do.
6. Understand That Market Development Takes Time
Brands sometimes expect immediate sales results following a distribution agreement. This expectation misunderstands market entry reality.
Market Development Process:
We must secure regulatory approvals, set up starting inventory, present to retailers, agree on listings, plan launches, and create consumer awareness. These steps follow a clear order and need proper time.
Early sales stay low at first as we build retail reach and brand awareness. Sales grow faster once more stores carry the product and consumers know it better.
OG Global Recommendation: Maintain realistic expectations about revenue timing and growth trajectories. Brands that pressure us for immediate results or question our market commitment during normal development periods create unnecessary tension. Trust that we are equally motivated to build sales-our business depends on it.
7. Invest in Product Education Materials
We sell your products better when we fully know them well enough.
Education Requirements:
Clear product details cover key ingredients with benefits, use instructions, simple application steps, product placement, and target buyers, market differences, and main selling strengths, plus answers to common buyer questions.
We train retail staff who recommend products to consumers. The quality of our product education determines their confidence in making recommendations.
OG Global Recommendation: Develop comprehensive product education materials even if they seem excessive for your home market. International markets require more detailed information to build credibility with unfamiliar brands. Invest time educating us about your products-we become your brand ambassadors in our markets.
8. Maintain Consistent Product Quality
Quality issues are exponentially more expensive and damaging in international distribution than in domestic markets.
Quality Control Importance:
When quality issues appear in markets we serve, we face retailer complaints, possible returns, lost trust with retail partners, and brand damage that hurts our full product range.
We need brands that keep strict quality checks, test batches before shipment, watch product stability during transport, and act fast on any quality concerns we share with them.
OG Global Recommendation: Never trade quality for cost goals or delivery time pressure ever. Quality problems destroy distributor relationships and market reputation. We would rather receive products late than receive products that fail quality standards.
9. Communicate Product Changes in Advance
Brands sometimes change products, update packaging, or stop SKUs without giving clear notice to distributors.
Change Management: We need early notice of any product changes that affect legal approvals, require new registrations, impact stock we hold, or change product position or packaging. Changes without notice cause legal risks, wasted inventory, retailer confusion, and customer complaints.
OG Global Recommendation: Set clear communication rules so we know about product changes before they happen. Include us in planning talks for major product updates, packaging changes, or SKU decisions. We can share market insight that helps make better choices and avoid business problems.
10. Recognize That We Invest in Your Brand
Distribution partnerships are not cost-free for distributors. We invest in your brand’s success.
Our Investment Includes:
Regulatory approval costs, initial inventory purchases, warehousing and logistics infrastructure, marketing and launch expenses, sales team time and effort, and opportunity cost of portfolio space you occupy.
We make these investments expecting reasonable returns over time. Brands that fail to support the partnership through quality products, reasonable commercial terms, and professional collaboration waste our investment and damage the relationship.
OG Global Recommendation: Approach distribution partnerships as genuine business relationships requiring mutual investment and commitment. We put our money, time, and reputation into your brand. You should support our success with good product quality, fair pricing, strong marketing help, and smooth operations.
Evaluating Distribution Partnership Fit
Not every brand is appropriate for OG Global Imports’ distribution model. We evaluate potential partnerships carefully.
What We Look For:
Product differentiation providing clear competitive positioning in our markets, quality standards meeting international expectations, brand commitment to long-term market development, operational capacity supporting consistent supply, commercial reasonableness in wholesale pricing and terms, and a partnership mindset respecting distributor expertise and market ownership.
Brands meeting these criteria gain access to our market knowledge, retail relationships, and operational infrastructure. Brands lacking these characteristics struggle regardless of product quality.
Working Successfully with OG Global Import
The most successful brand partnerships follow common patterns:
They provide strong products with clear differentiation. They price competitively at the wholesale level while respecting our pricing authority in our markets. They maintain consistent quality and reliable supply. They share updates clearly about stock, product updates, and business plans. They provide marketing tools and product knowledge that help us sell. They rely on our market experience and give smart guidance for their brand. They see distribution as a true partnership, not just a deal.
These brands grow steadily in our markets because we work hard for their success. We add more retail spots, give more marketing support, and focus on their growth because the partnership succeeds.
Conclusion: Partnership Built on Clear Roles
OG Glbal Import takes complete ownership of international market operations for the brands we distribute. We manage regulatory compliance, distribution infrastructure, retail placement, and commercial execution in Israel and Asian markets.
Our recommendations for brand partners reflect what enables successful collaboration: brands that provide quality products, competitive commercial terms, reliable supply, and respect for our market expertise. Brands following these recommendations position themselves for sustainable growth through our distribution network.
Interested in Distribution Partnership?
Brands considering distribution through OG Global Import should evaluate whether they meet the operational, commercial, and partnership requirements outlined above.
