Marketing teams are expected to ship visuals quickly—product shots for landing pages, ad creatives for social platforms, and short clips that capture attention. AI image and video generation can speed up that pipeline, but the best results come from a clear workflow: a concise brief, structured prompts, and small iterations.
1) Start with a simple creative brief
Before generating anything, define a few essentials:
- Goal: landing page hero, social ad, blog header, product demo clip, etc.
- Audience & tone: premium, playful, technical, minimal, lifestyle.
- Format: 1:1, 4:5, 9:16, or 16:9 (and whether you need image or video).
- Brand constraints: color mood, amount of negative space for copy, and “must avoid” elements.
2) Write prompts like a checklist
Strong prompts are usually specific and structured. Include:
- Subject + setting
- Composition (centered, close-up, negative space, etc.)
- Lighting (soft studio, natural window, dramatic rim light)
- Style (photoreal, 3D render, editorial, illustration)
- Exclusions (“no watermark, no text, no artifacts”)
Example prompt for a premium product hero image:
“Photoreal studio product shot of a matte black gadget on a light concrete pedestal, soft diffused lighting, minimal background, subtle shadow, centered composition, high detail, clean edges, negative space for headline, no text, no watermark.”
3) Generate images and videos in one place
If you regularly need both static images and short motion assets, it helps to use a single hub so your style stays consistent across formats. For example, GPT-IMG all-in-one AI image & video generator is designed to turn text prompts into polished visuals, which is useful when you’re producing a set of campaign assets (hero image, ad variations, and a short clip) under tight timelines.
4) Iterate with “one change at a time”
When you get a result you like, don’t rewrite everything. Lock what works (“keep the same composition and lighting”), then change only one variable per round—background, camera angle, props, or color mood. This makes improvements predictable and faster.
5) Choose a plan that matches your output
Most teams start by estimating how many images and clips they create per month, then pick a plan that supports that cadence. You can review GPT-IMG pricing plans to align budget with how often you generate assets—especially if you need higher limits or faster processing as you scale.
Final takeaway
The biggest win with AI visuals is consistency: a repeatable brief → structured prompts → small iterations → export-ready formats. Once you build a small internal prompt library, you can ship campaign-ready images and short clips much faster—without losing quality or brand control.
