A range of practicality. This is how the path of evolution in the hospitality industry has been shaped, thanks to the convenience and agility resulting from the relationship between new technologies and a sector that has once again drawn considerable interest. If the present already offers a satisfactory reality, then the future is all the more promising.
Listing the aspects of this practicality can start with the following innovation, among the most contemporary for this centuries-old activity: mobile device check-in. The satisfaction derived from this convenience has grown so much among users that it has given rise to another concept in the area: the idea of a “home away from home” — yes, it has proven possible.
Encouraging numbers
To better understand the context, we can highlight that, in 2024, figures indicated an investment of over US$100 billion in Artificial Intelligence (AI) at an international level, according to a Crunchbase report. Many of these advances were further boosted during the COVID-19 pandemic, when tools for remote work began to receive multiplied attention.
Although in a different way, the recent pandemic period, officially from March 2020 to mid-2022, also affected the hospitality and tourism sectors. Not only threatened, but also harmed during this period, these sectors began receiving significant investments again once normality returned.
Returning to the 2024 figures, the hospitality sector, for example, moved more than US$150 billion worldwide. Projections indicate that by 2032, investments will be close to US$400 billion. Also in 2024, the global pipeline added another two million recorded room requests.
One country that can be used as an example is Brazil — a very popular tourist destination, especially for Europeans as well as neighboring South Americans. The growth recorded in 2024 has inspired the local tourism sector to aim even higher. The expectation is that by 2028, growth will reach investments of close to US$10 billion, according to the Brazilian Forum of Hotel Operators (FOHB).
“The growth in these numbers helps explain the investments we currently see in our field. Part of this growth is directed toward improvements, for example, in service automation. And this has brought quality and, consequently, satisfaction to users, thanks to the peace of mind and security it generates,” explains Adegoke Charles Adedoyin, a professional with nearly 30 years in the hospitality industry.
A company that benefits thousands of people
Adegoke Charles Adedoyin is a hospitality specialist whose career began in 1996, working in customer service, operations management, concierge, recruitment, and administration. He earned his first degree in Arts, followed by a Postgraduate degree in Management and an Executive MBA.
He founded Doyen Hospitality in 2018, through which he has provided consulting services for major hospitality players, focusing on staff recruitment and the development of specialized labor — another point that must be highly valued in projects seeking success, as industry experts point out. He registered his company in the United States as Doyen Group LLC.
In the context and market addressed in this article, mobile device check-in is one of the resources that best reflects the new phase of hospitality, marked by the pursuit of agility, convenience, and personalization. For the specialist, founder of Doyen Hospitality Services and Doyen Group LLC, this type of innovation only reaches its full potential when integrated into a broader intelligent management strategy.
According to the founder, Doyen works to transform technologies such as mobile check-in into complete and efficient experiences, integrating them with AI-based systems that optimize the entire service flow. This means that while the guest performs a quick check-in on their phone, AI automatically adjusts the staff schedule, prepares personalized preferences, and ensures flawless service delivery.
“Our goal is for technologies like mobile check-in to be not just a convenience, but part of an intelligent ecosystem that increases customer satisfaction, reduces operating costs, and frees the team to focus on high-value human interaction,” says Adegoke.
It is worth noting that AI applied by Doyen optimizes tasks such as reservations, check-in/check-out, inventory management, and staff scheduling, reducing costs and
eliminating bottlenecks. This allows hotels of different sizes to operate with greater agility and precision. In addition, more than just automating processes, the company invests in training through adaptive AI-based learning platforms, enabling employees to take on more strategic and creative roles — generating new career opportunities in the sector.
“We believe that technology should serve to enhance people’s work, not replace them. Our role is to create an intelligent ecosystem where each innovation, such as mobile check-in, is part of a fluid, efficient, and memorable guest experience,” he adds.
With this approach, it is safe to say that Doyen not only follows global hospitality trends but positions itself as a leader in building a more modern, agile, and customer-focused sector.
“Combining technology and service delivery in the hospitality industry has given users the chance to avoid queues at hotels and airports. The benefits extend to vacationers who want to make the most of every second of their trip, as well as corporate travelers, where every second of a meeting can be crucial and decisive. Joy and every cent invested are always on the line.”
A successful career in the hospitality sector
All this work in hospitality began much earlier. “Throughout my career, I have worked hard to become a dynamic and engaging executive leader, as my résumé demonstrates. I have collaborated with senior executives to deliver greater value to stakeholders, both internal and external, improving performance and increasing profitability.”
The now executive leader values a collaborative and innovative profile. It is also worth mentioning his broad experience in the legal, educational, and aviation sectors, working in recruitment and consulting. Along this journey, he sought executive leadership positions that enabled teams to achieve objectives set out in strategic plans he embraced as challenges — and succeeded.
“I have achieved many rewards that go beyond degrees, numerical and financial records, as I often point out. Obviously, we also work for these goals and targets. However, when working directly with the public, who seek high-quality service for complete satisfaction, some feedback we have received from satisfied stakeholders brings recognition and the certainty that we are planting the best along our path.”
Among these additional yet equally relevant achievements, Nigerian-born Adegoke Charles Adedoyin has been recommended by clients as an “exceptional guest relations manager” with the “best and widest smile” at Lagos Oriental Hotel and Eko Hotels and Suites. He received a letter of recommendation for winning the Hotel of the Year award granted by the Lagos Chamber of Commerce in 2019.
More details of his career
The list of accumulated expertise goes on. Leadership, the subject of other chapters about him, is another central point to highlight. The specialist developed training programs and trained more than 70 participants. He communicated and ensured compliance with company quality standards. In addition, he introduced improvements to the production process, raising the quality of services and products — all seen at Lagos Oriental Hotel, where he worked starting in 2011.
In this same role, as another example, he supervised product development procedures, identifying deviations from quality standards. He coordinated and guided inspectors, technicians, and other employees to ensure service excellence. In doing so, he ensured compliance with legal obligations and health and safety regulations.
Volunteering is another hallmark of the specialist’s active career. Adegoke Charles Adedoyin is a member of Junior Chamber International (JCI). The international institution works directly with young people, focusing on their development and empowerment in more than 120 countries worldwide.
In total, he has nearly three decades of accumulated theoretical knowledge and practical expertise in the field, making him a fitting case to explore the topic at hand. In his current professional experience at Doyen Hospitality Solutions Ltd., the work continues to yield equally positive results.
At the company, he has delivered both financial and non-financial goals by implementing the right service processes. He has led staff recruitment and executive placement for the legal, educational, and aviation sectors, also through his initiative at Doyen Consultancy.
He has applied creative solutions for identifying and effectively resolving client problems. He has participated in social responsibility actions, enrolling displaced and underprivileged
children in renowned schools. He has successfully managed consulting projects from start to finish, ensuring goals were met.
“Encouraging our young people to produce is perhaps the main legacy a professional can aim for. We have a promising future ahead, a very valuable path to travel in every sense, but on the other hand, it will require a counterpart. Training ourselves and helping the younger generation to do the same is an obligation — and at the same time, something rewarding. I want to continue being part of this enriching process, in every sense.”
