5 marketing methods to grow your business
Growth comes from a few simple routines you repeat — consistently, not perfectly. This guide by the Famesters agency experts shows you how to set those routines, one at a time, so you can attract the right visitors, turn them into leads, and keep them coming back. You’ll learn how to make your website pull its weight, be findable when people search, use ads without wasting money, show up on social with purpose, keep in touch by email the right way, create content that answers real questions, and tap partners who already reach your customers. Expect clear steps and plain ways to track progress — traffic, sign-ups, and sales — so you always know what’s working and what to adjust. Practical moves you can start today only.
TL;DR
- Fix the basics: clear message, fast mobile site, one obvious next step.
- SEO: answer real customer questions with one page per topic; keep Google Business Profile complete.
- PPC: target high-intent searches, send to matching pages, kill spend that doesn’t convert.
- Social: pick 1–2 platforms your audience uses, post useful native content, reply fast; reuse the best UGC (with permission).
- Email/CRM: segment by stage, run welcome + abandoned-cart + re-engagement flows; one idea, one action per email.
- Content: publish how-tos/comparisons/demos, then repurpose and update winners.
- Partners & creators: co-market with non-competing brands and work with influencers who fit your audience; track sign-ups and sales.
Enhance your online presence
Website
Your site should explain what you do in one clear line and point visitors to one next step. Keep pages fast on mobile by trimming heavy images and scripts, and make forms short so people actually finish them. Give each page a job: the home page states the value, product or service pages show how it works and why it’s worth it, and the contact page makes it easy to reach you. Add proof where it matters — reviews, short case snapshots, clear policies — so trust isn’t a guess. Watch which pages get visits but few sign-ups or sales, then fix those first.
SEO
Think like a customer searching for answers. List their real questions and build a page for each one. Use a plain title, a short summary near the top, and headings that guide the reader from problem to solution. Link related pages so people (and search engines) can follow the trail. Keep the site quick and easy on phones; that helps users and search alike. If you serve a local area, keep your Google Business Profile complete and consistent with your site details.
PPC marketing
Use ads to catch people who are already looking. Start with search terms that show intent — pricing, comparison, “near me.” Write straight headlines that mirror the query and send clicks to a page that matches the promise. Track cost per lead or sale, not just clicks, and cut any keyword that spends without results. Protect your brand name with a simple branded campaign, and bring back missed visitors with gentle remarketing that doesn’t overwhelm them.
Social media
Share short, useful posts built around a few pillars — quick tips, customer stories, your product in use. Keep the profile tidy: a clear bio, a focused link, and a pinned post with your main offer. Talk back fast and feature real customer content (with permission). Measure the moments that lead to action — saves, shares, profile clicks, and traffic that turns into sign-ups or sales — and do more of what moves people forward.
Utilize social media marketing
75.78% of consumers have used social media to look up or discover new products and brands, and 68.75% have bought something because they saw it there. In short, social isn’t just for scrolling — it now drives both discovery and buying.
Identify platforms where your target audience spends time
So pick a few platforms your target audience favours. For example, if you sell beauty products, you may benefit from Instagram and TikTok; if your products are gaming peripherals, you should look at YouTube and Twitch more closely: on YouTube, 200 million people watch gaming-related content daily, and on Twitch, gaming content accounts for 76% of the global watch time.
Thoroughly research your customer base and target audience to see which apps they use for tips/reviews in your niche, then check referral traffic to see which socials already send visitors. Search your keywords on those platforms, pick 1–2 to commit to weekly, skip the rest.
Increase engagement
Keep each post to one useful idea with a clear hook in the first line/3 seconds. Reply the same day and rotate a simple mix: quick tips, customer stories, product in use.
Run targeted ads
Set one goal per campaign (visits, leads, or sales) and send clicks to a matching page with one CTA. Start with intent audiences (remarketing, cart abandoners, engaged followers, lookalikes) and pause what doesn’t convert.
Encourage user-generated content
UGC is what becomes your free word-of-mouth ads. So give a short prompt, simple hashtag, and clear permission rules. Repost top entries with credit, pin a highlight reel, and save approved clips to reuse in ads and emails.
Email & CRM Marketing
Segment your audience for personalized messages
Group by stage and behavior: new leads, recent buyers, inactive; product interest; location. Send short, single-purpose emails per group (welcome with a next step, post-purchase tips, 60-day check-in). Keep forms short, unsub easy, and use a real reply-to.
Use automation for abandoned carts and re-engagement
Set up 2–3 cart emails: a quick reminder (within 1–3 hours), a value nudge (benefits, FAQs), then a final “still want this?” with support options. Cart drop-off is common — about 70% of carts are abandoned — so even small wins matter.
For re-engagement, run a simple 2-step series: “Still want emails from us?” then a “best of” roundup for those who click. Remove people who don’t respond to keep your list healthy. Track the placed-order rate of your cart flow (Klaviyo reports ~3.33% on average) and aim to beat it with clearer pages and faster checkout.
Share educational and exclusive content to retain loyalty
Send useful how-tos, quick tips, and short case snapshots tied to what each group cares about. Mix in true exclusives: early access, small loyalty perks, or first look at new features. Keep each email to one idea and one action. Email is worth the effort: studies put average email ROI around $10–36 per $1 spent when done well — focus on relevance and consistency to get there.
Notes to measure weekly: new subscribers, active rate (opened/clicked in 30–60 days), unsubscribes, revenue per email, and cart-flow placed-order rate. Keep what works, cut what doesn’t.
Create and share valuable content
Content marketing
Answer real customer questions. Build a short topic list from sales, support, and site searches. Turn each into one clear piece: how-to, checklist, comparison, or quick demo. One idea per piece, clear steps, one next action. Publish on your site, then repurpose for social and email. Update proven posts instead of chasing new ones every week.
Showcase expertise
Share how you solve problems. Post brief case snapshots (problem → approach → result), lessons learned, and common mistakes to avoid. Run short Q&As or demos; upload the recording with timestamps. Use plain language, credit sources, and link to deeper guides so people can go further.
Partnerships and collaborations
Work with influencers
- 84.8% of brands find influencer marketing effective and 83.8% believe that the customers they get through this channel are of a higher quality.
- 1 in 2 consumers make a purchase at least once a month because of influencer posts. Use this to set realistic reach and sales goals.
- On big retail days, influencers move real revenue: 20.3% of U.S. Cyber Monday e-commerce sales in 2024 came through these channels, per Adobe Analytics. Track the same path on your campaigns (click → cart → purchase).
So choose creators who talk to your exact audience and get real comments from real people. Measure influencers’ engagement, don’t just look at the number of followers. Give them a short brief (what to show, what to avoid, any required disclaimers), one clear message, and one action for viewers. Use unique links or codes so results are easy to track, set one review step, and secure permission to reuse the best clips on your site, in email, and in ads. Judge by actions: profile clicks, site visits, sign-ups, and sales per influencer. Keep the creators who move those numbers and rotate out the rest.
Partner with other businesses
Team up with brands your customers already use but that don’t compete with you. Start with one simple idea — like a bundle, a joint discount, or a “buy X, get Y trial.” Put the offer on a shared page and agree who does what: one sends an email, the other posts on social, both link to the same page. Keep it time-boxed, review visits, sign-ups, and sales, then repeat or adjust. Write down the basics — what each side provides, dates, any costs, and permission to mention each other in future promos.
Conclusion
Make growth a habit, not a hope. Set a cadence you can keep (weekly review, monthly reset) and ship even when it isn’t perfect. Each week, keep what works, cut what doesn’t, and make one concrete change you can measure. Assign owners and deadlines so progress survives busy days. Do this for a quarter and the routines start compounding.
