Craig Shah (L), Founder of EVOKE, poses for a photo with M. Teresa Lawrence, President & Executive Director, The Trueness Project. Photo Courtesy
Inner truth and conscious commerce are coming together to drive global change. The Trueness Project has announced a strategic partnership with EVOKE to co-sponsor the Grand Butterfly Gathering. This collaboration aims to bridge the gap between personal growth and ethical buying.
The Trueness Project is a Wyoming-based nonprofit focused on helping people discover their authentic selves. EVOKE is a digital marketplace built on gratitude. By combining their missions, these organizations plan to amplify a message of peace and compassion.
Uniting for the Grand Butterfly Gathering
The centerpiece of this partnership is the Grand Butterfly Gathering. This event takes place annually on the last Saturday of June.
It invites participants worldwide to wear butterfly wings as a symbol of harmony. The goal is to unite people in a shared commitment to a more peaceful world.
You can participate in two ways:
- In-person: Join the physical celebration in Jackson, Wyoming.
- Virtually: Connect online from your location to support the movement.
The Trueness Project views this event as a vital expression of their core belief. They teach that lasting peace begins within the individual. When you connect with your true self, you act with greater integrity. This personal clarity leads to stronger communities.
Rewarding Positive Action
The Gratitude Token by EVOKE. Poster: EVOKE.
EVOKE supports this mission by introducing a tangible reward system to the event. The marketplace operates on a model that values gratitude and ethical consumerism.
EVOKE will provide “Gratitude Tokens” to all in-person participants at the gathering. You can redeem these tokens on the EVOKE Marketplace.
This system serves two purposes:
- It rewards you for taking part in positive community action.
- It encourages the support of ethical products and services.
Craig Shah, Founder of EVOKE, views the platform as more than a place to buy goods. He sees it as a community for people who want to live with purpose. Supporting the Grand Butterfly Gathering allows EVOKE to extend that purpose into a global movement.
A Shared Vision for Change
The partnership stems from a shared alignment in values. Both organizations believe that uplifting humanity requires intentional action.
The Trueness Project focuses on transforming hearts and minds through mentorship and truth. EVOKE focuses on changing behavior through gratitude and commerce.
M. Teresa Lawrence, President of The Trueness Project, highlights the connection between truth and peace. She notes that understanding who you are builds the courage needed for compassion.
The collaboration offers a practical way to link inner work with outward impact. It turns abstract concepts like “peace” and “gratitude” into actionable steps.
Join the Movement
The next Grand Butterfly Gathering invites you to reflect, connect, and act. Whether you dress up as a butterfly or join the conversation online, your participation matters.
By bringing together honesty and gratitude, The Trueness Project and EVOKE aim to make positive change inevitable.
Media Contact:
M. Teresa Lawrence President & Executive Director, The Trueness Project
Email: teresa@truenessproject.org
Website: www.ButterflyMarch.com
General Inquiries: info@evokemedia.io
