Statistics show that many successful startups and companies today are not limited to a single domain but maintain portfolios of 5-50 options. This allows them not only to scale their online presence and protect their brand, but also to capture entire niches to outperform their competitors.
If you only have one domain, you risk losing a large share of traffic due to low reach, counterfeiting by fraudsters and unfair competitors, and other reasons. With a portfolio of several domains, you can improve your SEO, test different markets, and even profit from reselling.
But the more digital assets (domains) you have, the higher your renewal costs and associated expenses. If you are just starting out or already have a dozen registered domains, the information below will help you optimize your costs and increase the return on your portfolio.
H2: Finding the Best Domain Names
The domain market is very dynamic and competitive, so you need to learn how to quickly find affordable options that can strengthen your SEO and your brand as a whole. Looking at current trends, keyword integration for visibility and a focus on niche TLDs are the strongest in 2025.
Start by brainstorming 10-15 variations of your brand with different TLDs, keeping global reach in mind. If you want to enter the global market, we recommend avoiding regional TLDs.
Let’s say you’ve already selected a few promising options, and now you need to run a few checks, including availability. You can use basic online scanners like Whois, but for advanced analysis, Ahrefs is a good choice, as it will also help you identify backlinks to similar domains.
You can also use advanced tools such as the domain check tool from Spaceship, where you can easily search for domains by simply entering them in the search bar and finding out the pricing. Here you will also find Beast Mode with advanced settings for TLDs, price range, premium options, and much more.
Build a domain portfolio with a diversified approach, allocating over 50% to classic domains such as .com and .net, about 30% to niche-specific options, and 10-20% to speculative domains for subsequent resale. To avoid risks such as hijacking, it is best to register domains for 2-3 years in advance.
H2: Tips for Managing Your Domain Portfolio
As your portfolio grows, you will increasingly encounter a host of problems, such as associated costs, vulnerabilities, and forgotten renewals. To avoid most of them, you need to take a systematic approach.
We have compiled a list of useful tips that will help you make your domains work for you, not your competitors:
- Centralize management through a single registrar, such as Namecheap, to simplify billing and monitoring.
- Immediately implement ICANN-standard Whois privacy to avoid phishing risks.
- Set up automatic domain renewal even if you purchased them for 3 years in advance, as, according to some data, about 15% of domains “burn out” due to forgotten payments.
- Keep track of your digital assets, for example, in an Excel spreadsheet, adding fields such as registration date, goals, current traffic, cost, and others.
- Enable multi-factor authentication and use APIs for automation (which is especially important if you have 20 or more domains).
- Conduct quarterly or annual audits to find duplicates or put unused assets up for sale.
- Consolidate authority through 301 redirects so that your domain portfolio is in line with your SEO strategy.
- Use group purchasing and service bundles to reduce domain maintenance costs.
- Integrate domains with your marketing strategy and distribute traffic to maximize conversions.
- Monitor changes at ICANN and regulators to avoid penalties and bans.
Even if you don’t plan to resell domains, plan an exit strategy for some options. Selling part of your portfolio is perfectly normal for a growing business and will help optimize costs by getting rid of unnecessary assets.
H2: Domain Portfolio as Your Competitive Edge
If you approach purchasing and management wisely, you will turn domains into an investment in the development of your business. In essence, you will make a set of online addresses a reliable shield for your brand, as well as a powerful tool for capturing traffic, increasing sales, and growing your business as a whole.
There are already over 370 million registered domain names on the market, so there is huge competition where everyone wants to grab a promising one. Therefore, always start with a thorough audit to find out which domains in your portfolio bring real benefits to your business.
Optimize your portfolio to outperform many competitors who do not use competent strategies for selecting and managing addresses on the global network. If you already have a large portfolio, focus on automating processes, and if it only includes a few domains so far, consider purchasing at least a few niche options relevant to your industry.
