In today’s era of rapidly accelerating digital civilization, a global value reconstruction centered on cultural assets is underway. Positioned at the intersection of entertainment and finance, technology and culture, Mutual (Miaoquyi) is leveraging an innovative RWA (Real-World Assets) framework to usher in a new era of digitalization and financial integration within the cultural industry.
The World’s First Digital Asset Platform for Entertainment IP: From Creativity to Capital Value Leap
Mutual (Miaoquyi) was founded in 2020 in California, USA, focusing on the digital assetization of entertainment IPs (intellectual property). The company is the world’s first professional platform to integrate films, music, and original IPs into an RWA (Real-World Assets) framework, aiming to become the “AWS of digital assets” — a super platform providing underlying technology, financial services, and compliance infrastructure for the cultural industry.
Leveraging blockchain and smart contracts as its foundation, Mutual operates under the logic that “cultural assets are quantifiable, ownership can be fractionalized, and profits can be shared”, breaking down traditional investment barriers in the entertainment industry. This enables users worldwide to participate in and share the value growth of IPs in digital form. As a result, film copyrights, music revenues, artist contracts, and original content are no longer resources exclusive to capital — they become accessible digital wealth for everyone.
Backed by Two Industry Giants: The Perfect Fusion of Financial Capital and Entertainment Content
In 2025, BlackRock Holdings Inc. and Marvel Studios Inc. made a joint strategic investment in Mutual, establishing a world-class “finance + entertainment” endorsement framework.
BlackRock Holdings Inc. brings core capabilities in financial risk management, asset valuation, global market analysis, institutional networks, and technological innovation support. Marvel Studios Inc., on the other hand, contributes its extensive experience in super-IP operations, a well-established cross-media content ecosystem, and a proven global fan economy model.
This cross-industry synergy positions Mutual as a unique entity that combines Wall Street rigor with Hollywood creativity — fully versed in both financial logic and the cultural soul of the entertainment industry.
Core Business: A Trifold Strategy of Culture 、Finance 、Technology
Mutual’s main business spans five key areas:
Cultural and Entertainment IP Investment Management: Through systematic evaluation and capitalization of films, music, variety shows, and original content, Mutual is building the next-generation “cultural asset investment bank.”
Digital Asset Infrastructure Services: Providing blockchain infrastructure, smart contracts, data authentication, and cross-chain settlement technologies, Mutual is establishing itself as a foundational technology standard-setter in the RWA space.
Compliance Framework Consulting and Implementation: Leveraging a team of regulatory experts with experience at the SEC and CFTC, Mutual offers global compliance framework design, risk review, and legal support for RWA projects.
Digital Investment Advisory for Commodities: Tokenizing traditional commodities such as energy, metals, and carbon assets, Mutual provides services for ownership verification, valuation, trading, and regulatory compliance, facilitating the digital circulation of real-world assets globally.
Private Credit Asset Securitization Services: Using smart contracts and compliant frameworks, Mutual standardizes and tokenizes corporate and personal credit assets, enabling on-chain financing and transparent distribution of returns.
Unlocking Greater Value from Cultural IP, and Letting Value Nurture the Future of Culture
Amid the historic wave of financial decentralization and cultural assetization, Mutual (Miaoquyi) is pioneering unprecedented systematic innovations to build a future where culture is freer and value is fairer.
From BlackRock’s capital rationality to Marvel’s creative spirit; from Silicon Valley’s technological power to Eastern cultural heritage — Mutual is becoming a bridge connecting global culture and capital, opening entirely new dimensions for the worldwide RWA industry.
“Turning entertainment IP into assets, and giving assets a soul.” This is not only Mutual’s mission, but also a declaration that the global entertainment IP economy has entered a new era.
