Do you work in public relations? Are you in charge of a PR team?
In any case, you are undoubtedly aware of the numerous responsibilities that public relations teams must manage.
Their duties include creating effective press releases, handling media contacts, keeping an eye on brand sentiment, evaluating the effectiveness of campaigns, and more.
Don’t just post your AI-generated material without revising it, even if you’re pressed for time. It will be dull and uninteresting information. AI is fantastic for creating content, but as public relations professionals, we still need to add a human touch to our writing to make it engaging.
The newest tools can handle everything from simple, everyday activities to intricate projects often handled by huge teams, adding hours to your day and days to your month.
We’ve put together a list of 2025 AI applications for PR professionals.
Interpret press releases and other documents
Because generative AI systems like ChatGPT and Claude.ai can translate text across languages in a matter of seconds, they are perfect for managing multilingual public relations campaigns under pressure.
However, it’s important to keep in mind that AI isn’t perfect before publishing that press release or post.
Get a human translator to proofread the material for accuracy and cultural sensitivity to prevent embarrassing blunders like Asda’s “free alcohol” incident, which was caused by a poor translation into Welsh.
Perform the backlash test
Harrison Tang, founder of Spokeo, says: “Ask Uber how they felt in 2017, when the #deleteUber hashtag trended after protests against Trump. Nothing undermines audience trust more quickly than a PR failure.
You can avoid an extremely unpleasant and expensive crisis management later on by conducting a backlash test first.
Any poorly thought-out PR stunt or poorly worded press release has the potential to provoke negative reactions.
Verify that your press release or PR campaign is in line with the desired results by using your AI tool. AI can also be used to test for inclusion or cultural sensitivity.
Asking ChatGPT to examine a press release for pushback, subtleties, correctness, and other things has produced amazing results.”
Research for a press release or public relations campaign
Even though there are still certain restrictions on employing AI in PR, the newest AI platforms can be quite helpful for research jobs.
For instance, Claude.ai can tell you where to look for the top TikTok trends of the month, but it is unable to identify them because its knowledge terminates at a specific point.
AI can also be used to evaluate your social media data, giving you useful information for upcoming initiatives.
Use precise keywords or terms of interest in your prompts, such as “How can I find the latest TikTok trends?” for optimal results. or “How many posts per month is a good mix for a personal LinkedIn profile?”
AI for visual storytelling
From a single ad concept, brands are employing generative AI to produce dozens of visual narrative versions.
Prior to full production, they evaluate which visual stories appeal most to various audience segments.
Cross-cultural adaptation
International brands employ AI to not only translate but also culturally modify their advertisements across markets by utilizing comedy, analogies, and cultural allusions that suit each locality while preserving the integrity of their messaging.
Analysis and segmentation of audiences
Your public relations teams can use AI to examine behavioral, psychographic, and demographic data to gain a better understanding of your target audience.
This aids in the creation of thorough audience profiles. Additionally, it’s easier to divide up audiences according to their demographics, internet habits, and past purchases.
AI aids in precise targeting as well. This implies that you can utilize AI algorithms to find the most pertinent audience segments and choose the most effective times and channels to connect with them.
AI makes it possible to create more individualized and focused PR campaigns by segmenting your audience. In this manner, you can modify communications for various audiences according to their inclinations and actions.
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