How a Tech-Conscious Strategist Is Reimagining Public Relations for the Digital Age
For years, public relations relied on personal relationships, intuition, and hustle. But as the digital space evolves, so does the way experts get seen. Enter Anna Tran, the PR strategist helping service-based brands leverage modern tools, automation, and repeatable systems to get featured with purpose.
As the founder and public face of Level Up With Anna, she’s built a visibility business around one clear principle: visibility should be intentional, scalable, and supported by strategy—not guesswork.
“I use tools like Muck Rack for research and Trello to manage campaigns,” Anna shares. “But I’m very aware—tech should support human connection, not replace it. At its heart, PR is still people talking to people.”
This duality—combining digital precision with human-centric messaging—is what’s allowing her clients to cut through the noise in a saturated attention economy.
The Rise of AI—And a Return to Relevance
Anna is no stranger to innovation. She’s incorporated AI into her workflow in ways that elevate—not dilute—the quality of her output. She automates follow-ups, uses large language models to develop draft content, and keeps pitch data organized through customized dashboards.
But while AI might accelerate certain tasks, Anna’s emphasis remains firmly on relevance.
“The brands that will win are the ones who use tech to get specific,” she says. “We’re moving from volume to precision—from spraying pitches to making them feel personalized and timely.”
This mindset has helped her clients shift from scattershot outreach to strategic visibility—earning coverage that reflects their actual mission, not just their marketing goals.
Frameworks That Scale Without Losing Soul
One of Anna’s key innovations lies in what she calls “story pillar frameworks”—a process she uses to define 3–5 core themes that capture a brand’s essence, values, and differentiators. These themes serve as touchstones across every campaign, making media outreach both consistent and adaptive.
“Story pillars help the message stay aligned as the business scales,” Anna explains. “They prevent your voice from getting lost in growth.”
Through this method, she’s guided coaches, consultants, and financial professionals to land in top-tier publications without sounding generic or overly promotional. The result: credibility that compounds over time.
The Future of PR Is Structured, Not Static
What sets Anna apart isn’t just her use of automation—it’s the way she builds systems around storytelling. While some publicists rely on instinct, she creates repeatable structures that anyone on her team or client roster can follow. These systems allow for scale while preserving the nuance of each client’s voice.
And perhaps most importantly, she brings humanity back into what can easily become a metrics-driven industry. Her work doesn’t just help clients land features—it helps them lead conversations in their space, with confidence and clarity.
Redefining Visibility for the Digital Age
Where attention is fleeting and algorithms dominate, Anna offers a grounded approach. Her strategies—shared regularly through behind-the-scenes breakdowns on Instagram (@levelupwithanna)—are as much about integrity as they are about impact.
By blending smart frameworks with smart tech, she’s showing that modern PR isn’t about chasing trends—it’s about designing a strategy that reflects who you are, how you serve, and why it matters.
