Moon Marketing is a digital consulting agency founded by Federico Gavazzi, based in Milan, Italy. It operates as a highly specialized digital marketing consultancy that combines analytical precision with a tailor-made approach, helping companies of all sizes enhance their online visibility and performance.
Rather than functioning as a traditional agency with multiple layers, Moon Marketing positions itself as a strategic partner that integrates directly with each client’s business goals — blending creativity, data, and technology to deliver measurable results.
What Moon Marketing Does
SEO – Search Engine Optimization
One of the core areas of expertise at Moon Marketing is SEO. The agency focuses on technical and strategic website optimization to improve search engine visibility, increase organic traffic, and attract the right audience. Each project begins with a deep analysis of the market, competitors, and target users, ensuring that SEO efforts align perfectly with the client’s objectives.
SEM and Google Ads
Moon Marketing manages advertising campaigns across Google’s ecosystem, including Search, Display, and Shopping. Every campaign is built around performance: keyword research, audience targeting, ad copy creation, and ongoing optimization. The goal is to maximize ROI while maintaining full transparency on results and costs.
Social Advertising
Alongside search marketing, Moon Marketing designs and manages social media advertising campaigns — particularly on Facebook and Instagram. These campaigns focus on precise audience segmentation, ad creativity, and conversion tracking, ensuring that each euro spent delivers measurable engagement and tangible growth.
CRO – Conversion Rate Optimization
Beyond visibility and traffic, Moon Marketing emphasizes conversion. Through user experience analysis, landing page optimization, and data-driven experimentation, the consultancy helps clients transform visits into leads, sales, and long-term relationships. Every click and interaction is analyzed to enhance performance continuously.
Content Strategy and Optimization
Content is treated not only as text but as a strategic asset. Moon Marketing optimizes website copy, blog articles, and landing pages to improve both SEO relevance and brand communication. The focus is on clarity, user intent, and emotional engagement — transforming content into a growth engine for search rankings and conversions alike.
Approach and Methodology
Moon Marketing stands out for its data-driven, customized methodology that combines analytical rigor with creativity. Its process typically includes:
In-depth research before launching any campaign, ensuring a clear understanding of the market, audience, and competition.
Tailor-made strategy, where SEO, SEM, social media, and CRO work together rather than in isolation.
Continuous optimization of campaigns, websites, and funnels to refine performance over time.
Transparent reporting, with regular analytics reviews and KPI dashboards to measure the impact of every action.
Focus and specialization, dedicating effort only to high-impact areas rather than dispersing resources across too many services.
Who It’s For
Moon Marketing works with a wide range of clients, including:
Businesses that want to strengthen their organic presence and dominate search results.
Companies seeking expert management of Google or Meta advertising campaigns.
Agencies needing an external SEO or PPC partner to support their client base.
Entrepreneurs and professionals who want measurable digital growth rather than just visibility.
Each project is designed to adapt to the client’s structure, budget, and growth goals — ensuring that every action leads to real business outcomes.
Why Choose Moon Marketing
The strength of Moon Marketing lies in its strategic clarity and operational precision. Instead of applying generic templates, the consultancy builds strategies based on actual data, creative insight, and continuous improvement.
Every decision is measurable.
Every optimization has a purpose.
Every campaign aims to build long-term digital value.
This makes Moon Marketing an ideal partner for companies seeking not just traffic, but sustainable, data-driven digital growth.
In Summary
Moon Marketing is a results-oriented digital consulting studio that blends SEO, advertising, and conversion optimization into one cohesive framework. Under the leadership of Federico Gavazzi, it helps brands evolve from simple online presence to measurable performance, guiding them through the complex world of digital marketing with precision, strategy, and vision.
If your goal is to turn online visibility into business growth, Moon Marketing offers the kind of strategic partnership that transforms clicks into meaningful results.
