For decades, travellers have tolerated expensive roaming fees, confusing tariffs, and the hassle of buying physical SIM cards abroad. But in 2025, that story is changing. A new UK-based eSIM marketplace called SIMOVO has launched with a mission to make global connectivity simple, predictable, and instant — all without the need for a plastic SIM.
The timing couldn’t be better. Global eSIM adoption is growing rapidly, driven by smartphone manufacturers including Apple, Samsung, and Google enabling eSIM support as standard across their latest devices. Analysts estimate that by 2028, over 80% of new smartphones will ship with eSIM-only capabilities. Against this backdrop, SIMOVO is entering the market to offer a solution that eliminates two of the biggest frustrations for travellers: roaming charges and setup complexity.
What Makes SIMOVO Different
SIMOVO is designed from the ground up with user experience in mind. Rather than forcing travellers to juggle physical SIM cards or navigate complicated roaming packages, SIMOVO delivers instant connectivity via QR code. Customers simply choose their destination, select a data plan, and receive their eSIM profile by email. Activation takes just a few taps in the phone’s settings, and data service is ready to go as soon as they land.
The platform covers over 180 countries and offers a range of plans tailored for tourists, digital nomads, and frequent flyers. Plans are clearly priced and transparent, with no hidden fees and no long-term contracts. The result is a stress-free experience that allows users to focus on their trip instead of their data connection.
A Strong Industry Backing
SIMOVO is part of a group with more than two decades of telecom experience. That heritage underpins the company’s infrastructure and support, giving users the confidence that their mobile data is secure, stable, and backed by a team that understands the complexities of global connectivity.
This credibility matters. As eSIM becomes a core part of the telecom landscape, trust and reliability are key differentiators. SIMOVO aims to become a go-to platform for travellers who want to know their data will “just work” – wherever they are in the world.
Shaping the Future of Travel Connectivity
The launch of SIMOVO marks a significant step forward in how people connect while travelling. By removing the friction and unpredictability associated with roaming and SIM card swaps, the company is paving the way for a future where data connectivity is as seamless as booking a flight or a hotel.
With remote work, digital nomadism, and international travel all on the rise, SIMOVO’s timing is strategic. As more devices support eSIM and more consumers look for smarter ways to stay connected, the platform is positioned to capture a significant share of a rapidly expanding market.
With remote work, digital nomadism, and international travel all on the rise, SIMOVO’s timing is strategic. As more devices support eSIM and more consumers look for smarter ways to stay connected, the platform is positioned to capture a significant share of a rapidly expanding market.
About SIMOVO
SIMOVO is a UK-based eSIM marketplace offering instant digital mobile data plans in over 180 countries. Designed for travellers, digital nomads, and frequent business flyers, SIMOVO eliminates roaming fees and physical SIM hassles with a simple QR-based setup process. Visit https://simovo.com/ to learn more.
