From celebrity endorsements two decades ago to hyper-niche influencers advocating for their domains’ products, influencer marketing has come a long way since its inception.
In this era, it’s all about finding the perfect connection between a brand and an influencer’s audience. The influencer marketing sector has expanded, matured, and become more complex, particularly in the UAE, where the brand message has to correspond with the cultural values, language preferences, and local purchasing habits.
Hence, brands and marketers in the UAE now turn to specialized influencer marketing agencies that understand the market inside out and can execute successful niche campaigns.
The top influencer marketing agency brings together data, creativity, and strategy to conceptualize a highly targeted influencer marketing campaign. They know how to pick influencers who truly fit a brand’s identity in terms of engagement quality, audience relevance, and brand affinity.
They have access to a diverse pool of creators across categories and have creative teams who craft ideas that deeply relate to the influencers’ audience. With a deep understanding of local trends, social platforms, and influencer bad fits, they help brands build campaigns that help gain immense visibility, increase website traffic and footfall, and connect with their audiences in a personal way.
In this blog, we will look at the 10 best influencer marketing agencies your brand can partner with, considering factors like industry experience, network of influencers, content strategy expertise, campaign success rate, and budget compatibility.
List of the Best Influencer Marketing Agencies in Dubai, UAE
- GIMA
- Videaze
- Grynow
- Influencyfy
- Brandripplr
- Starfish
- Ykone
- IGYGROW
- One Hub
- Moris Media
GIMA
GIMA is the best influencer marketing agency in Dubai, UAE, and is recognized as the one providing the most effective influencer marketing services across the Middle East. The agency, with its skilled team of industry experts, local professionals, and creative strategists, carries out high-impact and targeted influencer campaigns for the clients to access their potential customers, gain visibility, and lift their brands.
Leading Global brands such as boAt, H&M, Tradeling, Botim, and Vance Tech have collaborated with GIMA, resulting in higher Brand visibility in the UAE region and long-term benefit to the brands. GIMA takes pride in developing campaigns that perfectly match the brand’s vision, target audience, influencer-brand fit, and desired goals.
USPs
- Over 8+ years in the industry
- Access to 300 million+ content creators
- Embedded in Arab culture
- Worked with more than 1500 brands
- 35k+ personalized campaigns executed
- Access to an advanced AI Dashboard
Services
- Influencer marketing across platforms like Instagram, Facebook, TikTok, LinkedIn, YouTube, Twitter, Twitch, and more.
- UGC Marketing
Videaze
Next on our list is Videaze, another one of the best influencer marketing agencies out there. The company holds a wealth of knowledge about the Middle East influencer marketing industry. They understand every aspect of influencer marketing in the region and know how to personalize campaigns to local audiences. One unique thing about the agency is its progressive AI dashboard, which helps brands track how campaigns are performing and make adjustments in real time.
USPs
- 8+ years of experience in the industry
- Trusted by 1000+ top brands
- 30,000+ personalized campaigns executed
- 300M+ Influencers of different niches
Services
- Influencer Marketing
- UGC Video Ads
- Video Production
Grynow
Being the best influencer marketing company in Dubai, Grynow has honed its ability to its finest to launch results-driven influencer campaigns. The agency works with its many teams to plan everything, from scouting influencers who are the right fit and building a content strategy to creating and running the campaigns.
They pay special attention to local culture, understand regional customs, Arabic dialects, consumer behavior, and what resonates with people in the MENA region. They have worked with brands like Nysaa, Kay Beauty, Sheikh Saeed, Ajmal Perfumes, Pampers, Pantene, and many more to help these brands launch and grow their visibility in the UAE and the Middle East markets.
USPs
- More than 8 years of experience
- A Network of more than 300 million influencers
- 35,000+ highly-targeted campaigns executed
- The clientele of 1500+ brands
- International presence in India, the Philippines, the US, the UK, Indonesia, etc.
- Experts from the most prestigious institutions, like IIM, IIT, and IBM.
Services
- Influencer Marketing across all major platforms in the Middle East.
- UGC Video Production
Awards and Recognition
- Awarded by the Economic Times for the best campaign executed in 2022.
- Executed India’s Biggest Influencer Marketing Campaign (Most Views)
- Featured by Khaleej Times, Forbes, Deccan Herald, Financial Express, and many more media publications in the Middle East.
Influencyfy
Influencyfy is one of the leading influencer marketing agencies in the UAE, known for its strong data focus and deep local insight. They begin campaigns with thorough market research and competitor audits, checking things like influencer engagement, content consistency, follower authenticity, and how past campaigns performed. They also use their proprietary AI dashboard to monitor key metrics such as reach, engagement, and conversion, letting brands see what’s working in real time.
USPs
- 7.5+ years of experience in the Middle East market
- A network of 270 million+ social media influencers
- A clientele of 1400+ brands
- Worldwide presence
- 32,000+ personalized influencer campaigns executed
- Owns proprietary Dashboard
Services
- Influencer Marketing across platforms like Instagram, Facebook, LinkedIn, YouTube, TikTok, Twitter, and Twitch.
Brandripplr
Being one of the finest influencer agencies, Brandripplr offers end-to-end campaign management, including influencer discovery, compliance checks, analytics, and campaign tracking. They’ve worked with major names like Pepsi, Etisalat, Nestlé, and Uber to run campaigns in the UAE and beyond. Additionally, their strong analytics backbone ensures brands can monitor reach, engagement, and campaign performance in real time.
USPs
- Access to 55,000 content creators across the MENA region
- 6,000+ campaigns executed
- Network of 10M+ global influencers and celebrities
- 500+ trusted clients
Services
- Influencer marketing across all platforms
- TVC
- Podcasts
Starfish
Starfish has done more than 1,500 campaigns for big names like Carrefour, Hyundai, Mirdif Hills Avenue, Airalo, and others, aiming to increase footfall, spread awareness, and drive app downloads. They begin with choosing influencers carefully, matching tone, audience, and style to each brand’s goal. Then content, events, and campaigns are managed end-to-end by their creative, editing, and production teams.
USPs
- 1500+ campaigns executed
- 50M+ reach received
- Database of 10,000+ influencers in the GCC region
- Presence in the other GCC countries
Services
- Influencer marketing across all platforms
- User-generated content
Ykone
YKONE runs large international campaigns involving hundreds of influencers, but they adapt each campaign to regional cultures and trends thanks to their many local professionals. Their 360-degree service moves beyond just matching brands with influencers. They combine creative strategy, data forecasting, talent management, insight reporting, and content production under one roof.
USPs
- Full 360° capability
- Worked with brands like Gucci, L’Oréal, Armani Beauty, Visit Dubai, etc.
- Worldwide presence in countries like France, Saudi Arabia, India, Singapore, China, etc.
Services
- Influencer marketing across all platforms
- Content Production
IGYGROW
IGYGROW, being one of the most effective influencer marketing platforms in the Middle East, focuses on connecting top global brands with authentic creators to drive impactful campaigns. IGYGROW is trusted by top global and regional brands like Sephora, Samsung, and Emirates NBD, while turning influence into measurable growth for these brands.
USPs
- Onboarded 2 Lakh+ social media influencers
- 6+ years of experience
- Data-driven Methodologies
- Worked with 300+ clients
- IIT-IIM alumni
Services
- Influencer Marketing across all social media platforms
- Video Production
One Hub
OneHub is an influencer agency in the UAE that goes beyond standard influencer matching; they build campaigns around data, culture, and real-world outcomes. They start by segmenting their large database of 100,000+ vetted influencers by city, nationality, language, and past performance in GCC markets. They also give brands monthly analytics reports and set up geo-A/B tests and localized dashboards so campaigns can be tweaked while running.
USPs
- 3k+ influencer marketing campaigns executed
- 15k+ vetted influencers across the UAE, India, KSA, Qatar, and Egypt
- Awarded Dubai’s Best Influencer Marketing in 2022
- Numerous industries served
Services
- Influencer marketing across all industries and all platforms
Moris Media
Moris Media is one of the well-known influencer agencies in the GCC, known for executing impactful and result-driven influencer campaigns. With a strong network of top influencers and content creators and a data-led approach, Moris Media has successfully collaborated with well-known brands like Adidas, UPS, Pepsi and Sephora. They focus on creating real and engaging brand campaigns that actually connect with audiences and deliver long lasting results.
USPs
- More than 15,000 micro-, nano-, & mega-influencers onboarded
- Serves various industries like Banking & Finance, Food & Beverage, eCommerce & D2C, Healthcare & Wellness, and Education & Career.
Services
- Influencer Marketing across YouTube, Instagram, and Twitter
- User-generated content campaign
Bottom Line
Influencer marketing agencies are familiar with how the industry works and understand the ins and outs of the brands’ goals before starting to ideate the campaign strategy. These agencies possess influencer marketing experts and AI Dashboards, and are equipped with all the knowledge to execute a results-oriented campaign in the UAE.
Overall, collaborating with an influencer marketing agency is one of the smartest ways for brands in the UAE to achieve sustainable growth and long-term campaign success. They’re a reliable partner for brands that want to build genuine connections with local audiences and are considered an important asset for hundreds and thousands of brands in the UAE.
