If you’ve been engaged in this country’s sector for some time, you will agree that the gameplay feels quite different today. For instance, you can easily switch from desktop to mobile play without having to pinch or zoom websites. Or better still, you can now transfer funds without waiting ages for them to be processed.
And when it comes to promos, you can access no deposit bonuses in the Netherlands without moving even an inch. The popularity of online platforms has made it possible for players to access these experiences from anywhere at any time. And because of these possibilities, Statista expects the country’s gambling market to hit $2.99 billion in 2025 and expand to $3.22 billion by 2030.
Elsewhere, H2 Gambling Capital supplied some data expecting the industry’s growth to be fixed at 8% within the next few years. So, how is technology fuelling this growth? And how has it changed this county’s gambling sector as people know it today?
Making mobile access easy
When online s emerged, they were primarily tailored for desktop consumption. After all, desktops were the most convenient tools players would have used to access entertainment conveniently. But things changed when smartphones and tablets started becoming common. The rise of these devices meant people would use them to do almost everything, including digital gambling.
According to DataReportal, the Netherlands alone had over 25 million cellular mobile connections by early 2025. Now imagine losing all these people just because your website is not tailored for mobile consumption. This is not something you want for your brand, which explains why operators targeting this market have been adopting responsive designs.
With responsive designs, you are able to ensure easy mobile access, as websites automatically adjust to fit multiple screen sizes. Clunky websites can be frustrating and, according to studies, cause up to 61% of customers never to return. Worse still, 57% of these customers may never recommend your brand because of a lack of mobile-friendliness. Operators know about these statistics and are adjusting to ensure relevance.
And since many have adopted responsive designs, it actually makes sense to see the industry expand. Surprisingly, such designs can improve the engagement of up to 68% of mobile users, which could result in higher retention rates.
Improving player confidence
Did you know that about 83% of modern consumers won’t shop at a brand they don’t trust? This could be even more pronounced in the iGaming industry, given the growing number of cyberattacks. Just recently, Focus Gaming News reported that the gambling industry is the third-most targeted globally, with a fraud rate of about 7.8%. Security Boulevard has also weighed in on the matter, ranking the broad gaming industry as the most affected by DDoS attacks.
These increasing figures have made gamblers more security-conscious. They will rarely sign up on platforms lacking features like two-factor authentication (2FA) and SSL encryption. This can worsen if such consumers hear rumours of your involvement in an online attack. Cyber Magazine published an article a few years ago suggesting that 80% in developed nations could turn to competitors following data breaches.
Mark you: The Netherlands is highly developed, characterized by a high GDP per capita, a high quality of life and developed infrastructure. If you must stand out in such a market, paying attention to online security is non-negotiable. 2FA helps by requiring an extra verification besides the usual password login, while SSL encrypts communications between browsers and servers.
To improve their appeal to security-conscious players further, operators have been turning to artificial intelligence. AI helps in advancing fraud detection by analyzing and detecting malicious activities in real time. These efforts make the industry feel more secure, which encourages exploration.
Prioritizing customer experience
How customers feel about a brand or industry determines whether they will become loyal or not. If they feel valued and cared for, they will definitely return. To cater to these contemporary needs, the Dutch gambling industry has been opening its doors to trends like personalization. Once operators study a player’s preferences and behaviors, they can provide relevant experiences that encourage return visits.
This prevents players from encountering recommendations that don’t match their preferences. So, if someone prefers ancient-themed slots, they won’t need to worry about encountering blackjack recommendations on their lobbies. Encountering irrelevant suggestions could cause them to perceive you as not caring, which may lead to higher churn rates. According to Contentful, a lack of personalization could frustrate up to 76%, who may decide to turn to competitors who offer customized experiences.
Operators have also been turning to blockchain-based technologies to improve payment experiences. Blockchain is known for eliminating intermediary financial institutions like banks, thereby increasing transaction speed. Some robust networks like Solana can take as little as 400 milliseconds to process transactions. And when transaction volumes skyrocket during peak seasons, these networks are scalable enough to avoid payment lags. This ensures players have consistent experiences regardless of demand, keeping them connected for extended durations.
Because tech advances generally improve life experiences, in the Dutch industry have been using them to increase their competitiveness. A good example is how they have been adopting AI-based security approaches to appeal to security-conscious gamblers. Responsive designs have also become common, allowing these companies to target the growing number of mobile users effectively. And this is without forgetting how they are turning to blockchain to cater to the prevailing need for instant payments.
