In this feature, we speak with Nisha Meng Ming Li, CEO of Laurea People’s Signature, to uncover how she is transforming MarTech through AI-powered branding, global expansion, and a people-first approach to business growth.
Q1: Ms. Nisha, can you share the story behind founding Laurea People’s Signature and how your journey led you to where the company is today?
Answer: Laurea People’s Signature was never just about starting another agency; it was about solving a gap I saw in how businesses approached marketing. When I founded LPS, I came from a background rooted in structure, precision, and problem-solving. But very quickly, I realized that brands needed more than traditional marketing; they needed strategic storytelling powered by data and technology.
What began as a small firm in 2018 has now grown into a next-generation B2B MarTech agency with bases in Malaysia, Dubai, and the UK. The evolution wasn’t accidental; it was intentional. I constantly stayed close to industry shifts, especially the rise of AI, and built services that didn’t just adapt to change but anticipated it.
My journey has been about connecting creativity with intelligence. LPS today stands as a powerhouse recognized by SME100, APAC Insider, and other global forums, not just because of what we do, but because of how we do it: blending human insight with technological precision to transform brands into movements.
Q2: Your agency emphasizes AI-powered branding, marketing, and real-time analytics. Could you elaborate on how AI is integrated into your service offerings?
Answer: At LPS, artificial intelligence isn’t just a tool; it’s the backbone of our services. We integrate AI across every stage of the customer journey.
In branding, AI helps us analyze audience sentiment, competitor benchmarks, and predictive market trends, ensuring brand strategies are not only creative but also data-backed.
In marketing, AI automates campaign optimization, personalizes customer engagement, and improves ROI by targeting the right audience with the right message at the right time.
Real-time analytics allows our clients to monitor user behavior instantly, giving them actionable insights to adapt strategies quickly.
From AI chatbots that enhance customer support to advanced analytics dashboards that guide decision-making, we ensure businesses not only survive but thrive in a digital-first world.
Q3: Your client testimonials highlight exceptional support and responsiveness. How do you cultivate such strong client relationships at LPS?
Answer: Strong client relationships are at the heart of LPS. We don’t see ourselves as just service providers; we see ourselves as partners in our clients’ growth journeys. This mindset shapes everything we do.
Our team is available around the clock, offering transparent communication and proactive solutions.
We listen carefully, adapt strategies to fit each client’s needs, and ensure we never compromise on quality. Many of our clients mention that they feel heard, respected, and valued. That’s exactly the experience we want to create.
Ultimately, trust is built on consistency. By delivering measurable results while maintaining human connection, we’ve built long-term partnerships that continue to grow alongside us.
Q4: LPS now has bases in Malaysia, the UK, and Dubai. What drove your global expansion, and how do your approaches differ across these regions?
Answer: Our global expansion was driven by two things: client demand and a vision to serve diverse markets.
Malaysia remains our core hub, while the UK connects us to advanced MarTech ecosystems, and Dubai places us at the heart of a booming Middle Eastern market.
Each region has unique needs: sophisticated branding in the UK, fast adaptability in Dubai, and cost-effective yet innovative solutions in Malaysia. By localizing our strategies, we create global impact with regional relevance.
Q5: As CEO, how do you foster innovation, passion, and expertise across your team?
Answer: I believe innovation begins with culture. At LPS, we empower our team to experiment, take ownership, and challenge traditional approaches.
We invest in continuous learning, provide access to AI-driven tools, and encourage cross-functional collaboration to keep creativity alive.
Passion is cultivated by aligning our team’s work with purpose. We remind ourselves that every project contributes to a client’s success story. Expertise is built through mentorship, upskilling, and knowledge-sharing sessions.
I lead with the belief that leadership is about enabling others to thrive, not just directing them.
Q6: Which emerging trends in MarTech are you most excited about, and where is LPS focusing next?
Answer: The trends I find most exciting are hyper-personalization, predictive analytics, and conversational AI.
The ability to deliver content tailored to a single individual in real time is transforming how brands connect with audiences.
At LPS, we’re focusing on expanding our predictive analytics capabilities to give clients foresight into customer behavior.
We’re also developing solutions around AI-driven customer journeys, where automation and personalization work hand in hand to deliver unmatched engagement.
Our next phase will be about blending data, AI, and human creativity to create seamless, scalable experiences for brands.
Q7: LPS underscores making a national difference and sustainable partnerships. How do these values influence your operations and client work?
Answer: For us, making a national difference means empowering businesses of all sizes, from startups to government bodies, to embrace digital transformation. Every successful project contributes to building a stronger, tech-driven economy.
Sustainability, meanwhile, is about creating long-term value. We don’t believe in one-off solutions.
Instead, we build scalable systems, nurture local talent, and deliver strategies that can adapt to future market shifts. These values guide how we design services, measure success, and even hire our people.
Q8: What advice would you offer to entrepreneurs or emerging leaders in the MarTech space looking to replicate your success?
Answer: My advice is simple: lead with clarity of vision, but remain agile. Understand your client’s pain points deeply, and create solutions that blend technology with empathy.
Build a team that shares your values, and invest in their growth as much as you invest in business tools.
Never underestimate the power of AI in today’s marketplace, but also remember that technology is only as good as the strategy behind it. Finally, build relationships, not transactions, because sustainable success comes from trust, not quick wins.
Q9. As one of the few women leading a MarTech agency at scale, how do you see the role of women in shaping the AI-driven business landscape?
Answer: Women bring empathy, resilience, and unique perspectives to leadership. In an AI-driven world, these qualities are vital to balance data-driven decision-making with human-centered strategies.
I believe women leaders will play an increasingly critical role in shaping inclusive AI practices, ethical data usage, and collaborative innovation. By mentoring more women in tech and leadership, we can create a more balanced and impactful digital economy.
Q10. LPS has recently been recognized with awards like the “SME100 Fast Moving Companies” and “APAC Insider accolades”. How do these milestones reflect your vision and impact?
Answer: These awards validate the hard work and passion of the LPS team. Recognition like the SME100 and APAC Insider accolades are not just milestones; they’re proof that our vision resonates with clients and industry peers alike.
They reflect our ability to innovate, adapt, and consistently deliver value. More importantly, they inspire us to set higher benchmarks, push boundaries, and continue leading the way in AI-driven MarTech solutions.
Q11. How do you balance the human touch with AI-driven innovation to ensure brands don’t lose their authenticity?
Answer: Authenticity is the soul of branding. While AI provides precision, speed, and personalization, it cannot replace human creativity and empathy.
At LPS, we strike a balance by using AI to handle data-heavy tasks, like analytics and optimization, while humans focus on storytelling, emotional resonance, and brand identity.
This harmony ensures brands remain authentic while benefiting from the efficiencies and insights that AI offers.
Q12. Looking ahead, how do you envision the next decade of branding, where AI, data, and human creativity intersect?
Answer: The next decade of branding will be defined by synergy. AI and data will guide strategy, predict trends, and personalize engagement at scale, while human creativity will craft the narratives, aesthetics, and emotional connections that resonate with audiences.
I see branding evolving into an immersive, real-time experience where consumers are co-creators. At LPS, our role will be to help brands navigate this intersection, ensuring they remain authentic while leveraging technology for growth.
Short Bio: Nisha Meng Ming Li
Nisha Meng Ming Li is the CEO of Laurea People’s Signature, a fast-growing MarTech agency recognized for innovation and global impact. With a vision that blends AI, creativity, and sustainable partnerships, she is driving the future of branding across Malaysia, the UK, and Dubai.
