BUDAPEST, Hungary – In a clear signal of Central Europe’s burgeoning tech scene, a Budapest-based AI marketing agency is making waves by delivering unprecedented exposure for its clients. By leveraging a sophisticated suite of advanced AI marketing tools, the agency, Roth Creative AI, has successfully catapulted local brands Lampone Lighting and Szeptest into the digital spotlight, demonstrating the tangible power of artificial intelligence in today’s competitive landscape.
The challenge for many ambitious brands is no longer just about creating a great product, but about cutting through the noise to reach the right audience. This was the precise predicament facing Lampone Lighting, a premium designer lighting manufacturer, and Szeptest, a health-tech startup specializing in smart wearables. Both companies had innovative products but struggled to achieve scale and visibility in saturated international markets.
Enter Roth Creative AI Marketing, a firm at the forefront of the marketing technology revolution in the region. Instead of relying on traditional digital marketing playbooks, the agency implemented a deeply integrated, AI-first strategy tailored to the unique goals of each client.
“Our philosophy is simple: data-driven precision at scale,” says Miklos Roth, lead strategist at Roth AI Marketing. “We use AI not as a gimmick, but as the core engine for understanding customer behaviour, personalizing content, and optimizing ad spend in real-time. For Lampone and Szeptest, this meant transforming their entire approach to customer acquisition.”
The AI Toolkit in Action
For Lampone Lighting, whose products appeal to a niche audience of interior designers and affluent homeowners, the agency deployed a multi-pronged AI strategy:
- Predictive Audience Segmentation: AI algorithms analyzed thousands of data points to identify and build profiles of potential high-value customers, moving far beyond basic demographic targeting. This allowed for hyper-targeted campaigns on platforms like Pinterest, Instagram, and specialized design forums.
- Generative AI for Content: To maintain a high-end brand aesthetic, the agency utilized generative AI to create dozens of variations of ad copy and visual concepts. This enabled rapid A/B testing to find the most resonant messaging for different audience segments, significantly increasing engagement.
With Szeptest, a tech-focused brand, the approach was geared towards performance and user education:
- AI-Powered SEO and Keyword Analysis: Roth Creative AI used machine learning tools to predict emerging search trends in the wearable tech space, allowing Szeptest to capture organic traffic by optimizing its content for keywords before they became highly competitive.
- Hyper-Personalization Engine: Potential customers were shown dynamic ads that highlighted the specific Szeptest features most relevant to them, based on their browsing history. An avid runner might see an ad focused on GPS accuracy and heart-rate monitoring, while a wellness enthusiast would see content about sleep tracking and stress management.
The Results: A Paradigm Shift in Exposure
The impact of this advanced AI-driven approach has been nothing short of transformative. Within six months, Lampone Lighting reported a 150% increase in qualified leads from its key European markets and a significant boost in brand mentions across major design publications.
“The level of precision was a game-changer,” said a spokesperson for Lampone. “We weren’t just getting clicks; we were reaching individuals who were genuinely in the market for luxury design. The AI tools helped us find our perfect customer, wherever they were.”
Similarly, Szeptest achieved a 200% increase in online visibility and a 40% reduction in customer acquisition cost (CAC). Their app downloads and device sales have seen a steady quarter-over-quarter growth since the partnership began.
“We operate in a space dominated by giants,” remarked the CEO of Szeptest. “Roth Creative AI’s strategy allowed us to compete efficiently, using intelligence to outmaneuver, rather than outspend, our competitors. This is the democratization of high-level marketing, and it’s happening right here in Budapest.”
The success of Lampone and Szeptest is a powerful testament to the evolution of digital marketing and solidifies Budapest’s position as a hub for technological innovation. As AI tools become more accessible, agencies that can master their strategic implementation will be the ones that deliver truly great exposure and drive the next wave of business growth.
