When people think of populous and thriving cities in California, such as San Francisco, they often envision sleek startups, technology giants, and multinational corporations (MNCs) dominating the scene. However, there are other sides to such a thriving, technology-driven region. You will find numerous nonprofit organizations catering to specific niches, such as children with disabilities, marginalized communities, and animals in need. These nonprofit groups work tirelessly to improve the lives of less fortunate people and animals.
While such NGOs and nonprofits resort to campaigns, workshops, and crowdfunding to achieve their objectives, they are also utilizing new-era digital solutions to meet their goals. In a world of short attention spans and endless digital distractions, video helps nonprofits in many ways. Well-crafted videos help such organizations connect with donors and trigger real-world action.
- Videos help humanize complex issues
Nonprofits often deal with complex issues that many in mainstream societies have difficulty connecting with. These may include environmental issues, homelessness, refugee resettlement, human rights issues, and people with rare health conditions, among others. That’s where video production steps in. A short, well-crafted video can do the following:
- Share a first-hand story of their target groups.
- Show before-and-after visuals.
- Offer context without overwhelming viewers with facts.
- Videos help develop trust with prospective donors
Donors contributing to various nonprofits want transparency about their donations. They also want to see how their money is making a difference to the people their recipients are catering to. Video helps nonprofits tick both boxes, and a short video clip enables them to do the following:
- Show the programs in action.
- Highlight community outreach program results.
- Let team members speak directly.
- Showcase real stories from people served.
When donors can see the results, they are more likely to donate again. Videos serve the purpose better than web pages and printed stuff. For the best results, such nonprofits must hire a professional video production San Francisco entity.
- Fundraising campaigns gain from videos
Social media users have short attention spans, and a static post is easily overlooked. Nonprofits can benefit from using compelling videos that feature their work and target groups. Such videos can be used to:
- Promote upcoming events.
- Launch giving campaigns.
- Highlight volunteer opportunities.
- Send thank-you messages.
Such short-form videos (below 90 seconds) work great on platforms like LinkedIn and Instagram.
What type of videos can nonprofits use?
Not all nonprofit videos are designed to seek donations directly. They can also use diverse types of videos to spread awareness among the masses, seek more volunteers, and showcase how people served by them have benefitted. These videos can be repurposed across various online platforms.
Many nonprofits often work with underrepresented communities like LGBTQ+ youth, immigrants, and people with disabilities like dyslexia or autism, etc. Such videos give these communities a platform to speak directly.
Conclusion
Nonprofit entities in San Francisco and its surrounding areas can significantly benefit from using video production services. They must be careful about selecting the right partner for such video creation needs. It is necessary to choose a video production service provider expert in developing content for nonprofits.
