As the hospitality and events industries in the United States continue to navigate an uneven recovery, one persistent challenge looms larger than most: the shortage of trained, reliable workers. Even as demand rebounds, fueled by the return of in-person gatherings, business travel, and high-profile events, businesses across the country remain constrained by staffing gaps that threaten the consistency and quality of their services. In states like Florida, where tourism and hospitality play an outsized role in the economy, the imbalance between demand and workforce readiness is especially acute.
According to industry projections, more than 65 percent of hotels and venues will continue to report staffing shortages in 2025, with certain segments like food service, catering, and event logistics facing higher turnover than most. These shortages extend beyond sheer headcount. A lack of formal training among freelance professionals, who increasingly fill front-line roles at events, has contributed to operational breakdowns, miscommunication, and declining guest satisfaction. Businesses, meanwhile, are left to choose between scaling back their offerings or risking reputational harm by deploying underprepared staff.
It is against this backdrop that Mastery Matters Consulting LLC is preparing to enter the U.S. market. The company, which will be headquartered in Miami, will offer an integrated business model built on three core pillars: strategic consulting for food service operations, premium catering logistics for events, and mandatory workforce training for freelance professionals. This tripartite approach will position the venture as both a service provider and a long-term solution to one of the industry’s most pressing systemic issues, the erosion of skilled labor across the hospitality ecosystem.
The founder behind the initiative, Daniel de Souza Amador Pereira, brings more than 20 years of experience in hospitality management and culinary operations. A graduate in Tourism from Pontifícia Universidade Católica de São Paulo, Pereira has led service teams at major cultural venues and served clients such as Google, ESPN, and Natura. His expertise includes streamlining catering logistics, reducing food waste, and designing team-based learning environments to support staff development. With a career that spans Brazil and international markets, he now looks to apply that knowledge toward building a more professionalized and inclusive hospitality infrastructure in the United States.
“Quality service does not happen by chance, it is the result of planning, training, and a clear commitment to standards,” Pereira said. “This company will focus not just on providing good service, but on creating the conditions that make excellent service possible, over time and at scale.”
At the heart of Mastery Matters Consulting’s approach will be a no-cost training program required of all freelance staff before they are placed at events. The curriculum will cover food safety, time management, logistics coordination, and customer service, aimed at creating a dependable, event-ready labor pool for high-end gatherings. This will not only reduce service inconsistencies for clients but also provide much-needed access to professional pathways for underemployed individuals, including immigrants and young people in career transition.
The social mission embedded in the company’s structure will also reflect a commitment to sustainability. Drawing from Pereira’s previous success reducing food waste by more than 30 percent in large-scale catering environments, the company will promote environmentally responsible practices across its operations and consulting engagements. These efforts will align with broader goals such as the United Nations Sustainable Development Goals, particularly those related to responsible consumption and inclusive employment.
Nationally, the impact could be significant. With the U.S. hospitality sector forecasted to grow to over 130 billion dollars in catering services by 2034, the need for scalable, high-quality service models is intensifying. The company’s consulting services will support small and mid-sized food businesses in areas such as workflow design, cost control, and sustainability integration, helping them stay competitive in a landscape increasingly shaped by efficiency and ecological awareness.
Mastery Matters Consulting is entering the market with a future-facing vision, not just to serve events, but to redefine how service itself is structured, delivered, and sustained. Its focus on workforce development, operational expertise, and social responsibility suggests a business built not merely for profitability, but for longevity and relevance in an industry facing rapid change. By addressing both the supply-side gaps in trained labor and the demand for consistent, high-quality execution, the company will offer a model that speaks to the evolving needs of clients, workers, and communities alike.
