The scientific sales and marketing consulting industry is experiencing unprecedented growth as technology companies struggle to bridge the gap between cutting-edge innovation and commercial success. At the forefront of this evolution is Eventus Scientifica, a specialized consultancy that has recently made headlines by establishing a world-class Scientific Advisory Board to support its rapid expansion and enhanced service offerings.
Founded and led by Richard Goodheart, a seasoned industry veteran with extensive experience spanning venture-capital backed startups to Fortune 500 companies, Eventus Scientifica has built its reputation on providing personalized sales guidance and strategic consulting for high-technology sectors ranging from scientific instrumentation to AI/ML software advances. Recently recognized by a major investment firm with an estimated annual turnover of $700 million and approximately 3,000 employees worldwide, the company has reached a significant milestone in driving global awareness.
The newly formed Scientific Advisory Board represents a strategic investment in expertise, bringing together distinguished professionals from diverse scientific disciplines. The board includes Dr. Dalia Yablon (PhD, Columbia University, Physical Chemistry and founder of Surfacechar), Dr. Fred Henn (PhD, Indiana University, Chemistry), Dr. Sid Ragona (PhD, Queen Elizabeth College London, Biophysics), Dr. Bernardo Cordovez (PhD, Cornell University, Mechanical Engineering and recent successful exit to Waters Technologies), Dr. Henry Kautz (PhD, University of Rochester, AI expert and former NSF Division Director), Mark Moyer (talent acquisition specialist), and Dr. Jeff Doran (PhD, University of Alberta, with extensive sales leadership experience).
With experience conducting business in over 35 countries and educational credentials from Harvard Business School and Stanford University Graduate School of Business, Richard Goodheart brings a unique perspective to the challenges facing scientific companies in today’s competitive marketplace. We sat down with the Eventus Scientifica leadership team to discuss their strategic vision, the role of their new advisory board, and what this expansion means for their clients.
Interview Questions
1. Richard, you’ve assembled an impressive Scientific Advisory Board with experts spanning physical chemistry, AI, mechanical engineering, materials science, and biophysics. What specific challenges in the scientific sales and marketing space led you to seek this breadth of expertise, and how will each member contribute to Eventus Scientifica’s service offerings?
Richard Goodheart.
Given the diverse nature of scientific innovation, and the pace at which it is happening, it’s impossible for one person to “know it all”. One of Eventus Scientifica’s brand promises is to deliver the highest level of expertise in helping clients solve their business problems to speed time to market, optimize their organizational efficiency, and rapidly drive their revenue growth. To really be effective, you need a sound understanding not only of the business aspects but also of the science. Because of our commitment to customer success, there have been instances where we had to turn projects down because they were outside our area of expertise. The addition of our new scientific advisory board broadens understanding and depth thereby enabling us to serve more customers in more areas while still delivering on our customer promise.
2. Congratulations on your recent recognition by a major $700M investment firm. Can you explain how Eventus Scientifica’s consulting approach led to this recognition and what role the advisory board will play in scaling these successes?
Richard Goodheart.
Well, it didn’t happen overnight! Like any business it was a journey, but we were fortunate right out of the gates with a few high profile and interesting projects. These projects basically came to me because I had established a reputation and built a strong personal brand based on success in the corporate world. Two of the most important things a company needs to establish from the very beginning is to define their business values or code of conduct and your area of focus. Business values form the foundation of your customer promise and focus areas serve as guard rails to keep you on track and maintain focus. For me, given my experience and training as an analytical chemist science and technology were natural focus areas. Taken together, business values and focus areas serve as your north star and guide your business. When forming the scientific advisory board, I carefully reviewed our successes and those projects we turned down. I hand selected each of these individuals because they share the same values, bring a high level of expertise, and help fill the gaps in our practice.
3. While we understand you may not be able to share specifics, can you give us some insight to Eventus Scientifica’s typical client profile and mention one or two examples of what you are currently working on and how the advisory board’s expertise will guide these new initiatives?
Richard Goodheart.
Sure, to the extent I can discuss it (all things we work on are bound by an NDA). A typical client is a small to medium-sized company, typically $2M – $200M in revenue, or it may be a start-up company looking for business advice or help in raising capital. It could also be a small company looking to be acquired and needs help developing a sensible exit strategy. Yet other clients are looking for go-to-market help with a new product or opening a new application area. Recently Eventus Sicentifica was engaged to help a pre-revenue start up based in Singapore who is developing a new AI-based B2B e-commerce marketplace for scientific instrumentation and supplies. Having a resource like Dr. Kautz on our advisory board is a significant help. Another project we are working on, and they have been a client since Eventus started, is a business at the forefront of nanospectroscopy who needed some help with their sales and marketing organizational structure and also help to define blue ocean opportunities for a new product which is under development and schedule to be released shortly.
4. With advisory board members like Dr. Bernardo Cordovez, who recently completed a successful exit to Waters Technologies, and Dr. Henry Kautz, former NSF Division Director for AI research, how do you plan to leverage their real-world experience in both entrepreneurship and academic research to better serve your clients’ M&A and go-to-market strategies?
Richard Goodheart.
Honestly, there is no substitute for real-world experience. I attended two of the best business schools in the country, and while I gained valuable knowledge and insights, it’s only when you put it into practice that it becomes real. There is that old saying about being book-smart compared to street-smart. Dr. Kautz is not only a recognized world scholar in AI but also has been involved in a few AI start-ups and has an incredible network of other AI experts he can draw from; everything from former graduate students from his group to some of the world’s leading companies such as Microsoft, Amazon, and Meta. Dr. Cordovez lived the life of a researcher, product developer, team manager, and start-up entrepreneur ultimately with a successful exit by selling his company to the large multi-billion-dollar scientific instrument and bioanalytical company Waters (NYSE: WAT). Both Dr. Kautz and Dr. Cordovez bring real-world advice and sage knowledge to young companies with their “been there, done that” experiences.
5. Given your experience conducting business in over 35 countries and the global nature of scientific innovation, how will the advisory board help Eventus Scientifica address the unique cultural and market challenges that scientific companies face when expanding internationally, particularly in emerging technology sectors like AI/ML and quantum computing?
Richard Goodheart.
I’ve lost count of how many times I have flown around the world, but I am reminded each time I look at my United Airlines million-mile flyer status. I think one of the unique things about being in the sciences is that we have a kind of fraternity amongst ourselves and we also speak the same language, the language of science. Most everyone we work with are highly educated individuals and in my experience, all speak English. Having said that, there are cultural norms that vary globally, and these must be respected. How you conduct yourself in Japan is very different than in China, or Germany, or India. As you rightly note, another complicating factor is that the competitive landscape can vary significantly from region to region. The good news is many of our board members are also well-heeled international travelers, can speak more than one language, and like me, have built an extensive network around the world. All of us use these skills when working with international clients. So perhaps it’s not so different as it appears on the face of it.
As Eventus Scientifica continues to evolve from a specialized consultancy into a globally recognized force in scientific sales and marketing, the establishment of their Scientific Advisory Board represents more than just strategic expansion—it signals a commitment to maintaining the highest standards of scientific rigor while delivering practical business solutions. With the backing of world-class expertise and a track record of measurable success, the company appears well-positioned to help scientific innovators navigate the increasingly complex landscape of bringing breakthrough technologies to market.
As Richard Goodheart noted in a recent company update, these are “exciting times at Eventus Scientifica.” For an industry where the gap between scientific innovation and commercial success can determine whether groundbreaking discoveries reach the market or remain locked in laboratories, having access to this caliber of expertise could prove transformative for clients seeking to maximize the impact and profitability of their scientific advances.
