SEO strategies have undergone significant evolution over the past decade. You can no longer solely rely on text content with rich keywords to promote your website or social media posts. Now, you must create high-quality video content to attract the attention of your target audience. Otherwise, they will never bother looking at your content.
How Video Improves SEO
Popular search engines like Google and Bing utilize advanced algorithms to identify high-quality, unique content on websites and social media channels. So, if you post original videos on your webpages regularly, they are more likely to rank higher in search engine page results.
Here are some ways that video can strengthen your SEO:
1) Reduce Your Bounce Rates
Have you ever heard of bounce rates? They refer to the percentage of people who leave your website without visiting any other page or engaging with your content. Websites without videos typically have higher bounce rates than those that do.
Therefore, you should add videos to your website to reduce its bounce rate. It will help ensure that more people engage with your content. Most importantly, it will help show search engines that your website offers something of value to people, which could potentially help its ranking.
2) Increases Your Potential Backlinks
Backlinks are links to your website posted on other websites. The more backlinks you have on high-authority websites, the better your website will rank in search engines.
High-quality videos are more likely to increase the number of backlinks to your website because more people will want to share your videos with others. Each time someone shares your YouTube link or an embedded video link hosted on your website’s server, it will create a backlink to your website and improve its search engine ranking.
3) Feature Your Videos on Google
Do you ever notice how some Google search queries will bring up a list of relevant videos at the top of the page before listing the website links? If you create videos that answer specific questions and concerns of your target audience, your videos could be featured in those Google snippets.
Just remember to add the necessary schema data markup in the video coding to make it detectable by the Google web crawler.
How to Make Good Videos
Recording a video is only the beginning of the video creation process. The next step is the editing phase, which involves modifying your existing video by adding music, visual effects, subtitles, and split screens. The goal is to enhance the overall visual presentation of the video to make it more engaging for the audience.
A premium-quality video editor like Cadeo is all you need to get started. Here are some helpful tips on how to improve the quality and watchability of your videos:
1) Add Captions
Adding video captions will help disabled or foreign audiences understand the verbal speech in your videos by displaying the words on the screen as they are spoken in real-time. You can upload a subtitle file or add your own captions in the video editor. Feel free to modify the appearance of the captions in the following ways:
- Synchronize the captions to the spoken words
- Customize the font color and size
- Position the captions in the proper place on the video
Your webpage may experience a significant SEO boost after adding closed captions or subtitles to your videos, especially when they are published on YouTube. Not only do captions enhance accessibility to your videos, but they also increase audience engagement and watch time. Search engine crawlers can better understand your video content if it has captions or subtitles attached.
2) Change the Aspect Ratio
Not all video sizes show up the same way on various social platforms. Each platform has its own unique size requirements for videos. You must use the correct video sizes to ensure your videos show up well for your target audience. That is why you should use a video editor to adjust the aspect ratio of your video to meet the size requirements of various platforms. It will guarantee a better viewer experience of your videos on each platform.
Here is a list of some of those requirements:
- Facebook – 1280×720 (landscape), 1080×1080 (square), 720×1280 (portrait)
- Instagram – 1080×1080 (square), 1080×1350 (portrait)
- YouTube – 1920×1080 (16:9), 3840×2160 (4K), 1080×1920 (9:16, Shorts)
- TikTok – 1080×1920 (9:16)
3) Color Correction
Most laypeople who record videos themselves don’t pay attention to the lighting of their environment. Lighting is critical for enhancing the visual quality of the people and objects in your scene. Of course, if you’re like most people, you record yourself or other things on your smartphone without any professional lighting equipment.
Fortunately, there is an easy fix to this problem after you record your videos. Just upload them to your video editor and use the color correction slider settings to modify the visual style. These settings allow you to adjust the brightness, darkness, contrast, saturation, hue, blurriness, and more.
Why Choose Clideo?
Clideo is the ideal choice for both new and experienced users in the world of video editing. It is a comprehensive online video editor with a suite of editing tools for modifying the colors, audio, text, images, and other elements. It even lets you record new video clips and add them to the timeline to piece together with your other video clips.
Here is why Clideo should be your designated video editor:
1) No Downloads or Installations Required
You don’t need to download or install any software or app to use Clideo. It is accessible through the browser of any computer or mobile device, such as smartphones, laptops, tablets, and desktop computers. It is also compatible with the most common operating systems, like iOS, Windows, Mac, and Android.
Alternatively, if you prefer to access Clideo through an app on a mobile device, you can download the Clideo iOS application onto your iPhone or iPad. There is no Android app available at this time, but you can still use your Android device’s browser to access Clideo.
2) Easy-to-Use Interface
Many video editing tools have complex interfaces with dozens of options and features, making it challenging for beginners to learn. On the other hand, Clideo features an easy-to-use interface with a vertical navigational bar and clearly labeled options. You won’t have any trouble understanding how to use the Clideo video editor, even without prior experience, because it is all self-explanatory.
3) Library of Media Assets
Clideo provides all users with access to an online library of royalty-free media assets, including stock images, video, and audio. You are free to incorporate any of these assets into your video projects to enhance their quality and visual appeal. You don’t even need to attribute the creator of the assets in your videos.
Conclusion
Video is no longer an option for SEO but rather a requirement. You don’t need to be a professional videographer to attract your target audience. All you need is a little creativity and a good video editor like Clideo to enhance your video quality as much as possible.
