In an age where startups are obsessed with data-driven funnels and paid performance hacks, Israeli-American tech company Accessily took a radically different approach to growth: it sponsored a Muay Thai fighter.
The move, though unconventional, was anything but random.
Instead of chasing short-term traffic, Accessily — a self-serve guest post marketplace — wanted to align itself with something real, something that represented its values of discipline, strategy, and purpose. That “something” came in the form of Goldenboy, a rising American-Israeli Muay Thai fighter competing in the world-renowned ONE Championship.
🥋 Sponsoring a Fighter of Faith and Focus
Goldenboy, who now holds an undefeated 9–0 record, is more than an athlete. He’s a symbol of focused ambition, rooted in his faith and identity. Fighting under the philosophy of Ahavat Hashem (“the love of God”), he’s earned global respect for his discipline — in and out of the ring.
he said after his latest victory.
“Fighting Rodtang is one of my biggest dreams.”
Rodtang Jitmuangnon is a Muay Thai legend, and Goldenboy’s pursuit of that bout mirrors the very spirit of startups like Accessily: focused, relentless, and hungry for legacy — not just wins.
He also extended heartfelt thanks to those behind his journey:
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Coach Alex Dror
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The Ayelet Federation
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The Municipal Sports Association of Ma’alot-Tarshiha
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And the Israel Muay Thai Federation
🧠 A Strategy Grounded in Story, Not Spend
Accessily’s founder, Amit Iluz, saw this partnership not as a PR stunt, but as a real-world case study in brand storytelling done right.
“We wanted to align with someone who represents our values. Goldenboy fights with purpose, and that’s how we approach marketing too — strategic, grounded, and built to last,” Iluz shared.
Rather than outsource the visibility campaign, Accessily turned to its own platform — using its guest post marketplace to distribute stories about the sponsorship across blogs, news outlets, and business publications. The content strategy delivered global backlinks, branded mentions, and long-term SEO gains.
🚀 From the Ring to Rankings
By leveraging its own technology and authentic storytelling, Accessily achieved:
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Global press coverage in multiple industries
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High-authority backlinks improving search visibility
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Emotional engagement with a new audience segment
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Long-lasting brand trust that no ad could replicate
In doing so, the startup proved that guest posting, when combined with a real story, becomes one of the most effective brand-building strategies available today.
“We didn’t just talk about content marketing. We lived it — and we used our own product to do it,” said Iluz.
🛠️ What Accessily Offers
Accessily helps businesses of all sizes publish guest posts on 15,000+ websites across industries and geographies. The platform offers:
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Full transparency in pricing
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Direct access to publishers (no middlemen)
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Filters by traffic, category, language, and domain authority
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And a hands-on, scalable way to build brand authority
Whether you’re a startup founder or a growth marketer, Accessily gives you the tools to step into the SEO arena fully equipped — and with a story worth telling.
🏁 Final Word
Goldenboy continues to train, dream, and push toward a showdown with Rodtang in the Muay Thai arena. And Accessily continues to help brands worldwide fight smarter online.
In the end, both are chasing legacy.
One punch, one post, one purpose at a time.
About Accessily
Accessily is a leading guest post marketplace empowering brands to grow through authentic content and strategic SEO placements. With global reach, transparent pricing, and a mission rooted in real impact — Accessily is changing how brands show up online.
🔗 Visit: www.accessily.com
📖 Read the full case study: https://accessily.com/blog/goldenboy-sponsorship-story/
