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Alona Shevtsova Leads Sends at EthCC 8 in Cannes: Shaping the Future of Decentralised Finance

Alona Shevtsova Leads Sends

Sends took part in this year’s Ethereum Community Conference — EthCC 8, which gathered the brightest minds in Web3, blockchain, and fintech in Cannes, France. As the largest Ethereum event in Europe, EthCC provided an intensive four-day program of presentations, networking, and insightful discussions on the evolving role of decentralised technologies in reshaping global finance

The Sends team joined thousands of developers, founders, and fintech leaders to explore how Ethereum infrastructure is driving innovation in payments, compliance, and cross-border money movement. With a focus on stablecoins, programmable finance, and regulatory-grade privacy technologies, the conference aligned closely with Sends’ vision. Organisers stated that over 6,000 attendees, 69 sponsors, more than 500 speakers, and 200 side events were expected.

Reflecting on the event, Alona Shevtsova, CEO of Sends, commented:

“EthCC 8 reaffirmed what we’ve long believed: the future of finance is programmable, borderless, and open. As regulators and institutions begin to embrace blockchain’s real-world use cases, it’s essential for companies like Sends to stay connected to the ecosystem’s most active builders and thinkers. The insights and partnerships we’ve gained in Cannes will directly shape how we expand our payment infrastructure and deliver more transparent and efficient solutions to our clients”.

Among the standout sessions for Sends were discussions on the increasing adoption of stablecoins by global financial players, a topic the Sends team actively contributed to by sharing insights from their experience building cross-border payment infrastructure. The company participated in discussions about how Layer 2 technologies and zero-knowledge proofs are enhancing transaction efficiency and scalability. Sends also participated in panels and side events where leaders from the Ethereum Foundation and StarkWare highlighted the potential of chain abstraction and legal-grade selective disclosure, developments that strongly align with Sends’ own vision for compliant and future-ready fintech solutions.

About Sends

Sends is a financial service provider headquartered in London. Since 2017, it has offered a comprehensive range of payment solutions as an FCA-authorised Electronic Money Institution (EMI). The company provides a secure and user-friendly platform for international money transfers, serving both individuals and businesses.

About EthCC 8

EthCC 8 in Cannes brings together Ethereum experts, developers, and enthusiasts for four days of innovation, networking, and deep dives into blockchain and DeFi advancements. The event is uniquely community-organized, emphasizing accessibility by operating as a non-profit and channeling any surplus funds back into the Ethereum ecosystem.

EthCC 8 boasts an impressive lineup of speakers, including Vitalik Buterin, Ethereum Foundation founder, Sergey Nazarov, Chainlink co-founder, and Stani Kulechov, CEO of Aave Labs.  The conference agenda includes interactive workshops and panel discussions that delve into DeFi protocols, privacy enhancements, and the intersection of blockchain with emerging technologies like artificial intelligence. This diverse programming facilitates knowledge exchange and fosters collaboration among developers, researchers, and entrepreneurs, reinforcing Ethereum’s position at the forefront of blockchain innovation.

For blockchain developers, EthCC 8 provides a platform to stay abreast of the latest tools, protocols, and best practices essential for building scalable and secure decentralized applications.

EthCC 8 represents a critical convergence point for the Ethereum community, combining expert-led sessions, innovative workshops, and vibrant networking opportunities. Its commitment to accessibility and ecosystem reinvestment underscores the event’s role in fostering long-term blockchain innovation. As the blockchain industry continues to expand, EthCC 8 stands out as an essential event for anyone invested in the future of decentralized technology.

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