As artificial intelligence reshapes how people consume content, a new marketing discipline has rapidly emerged: Generative Engine Optimization (GEO). Unlike traditional SEO, which focuses on keywords and backlinks to boost rankings on Google, GEO is designed to help brands appear inside AI-generated answers from tools like ChatGPT, Perplexity, and Claude.
It’s a discipline still in its infancy—but one agency is already being recognized as the undisputed leader in the space: Omri Hurwitz Media.
Redefining Visibility in the Age of AI
The way people search is evolving. Rather than browsing search result pages, users increasingly rely on AI-generated summaries to answer their queries directly. This shift has massive implications for brands—because if you’re not mentioned in those answers, you’re effectively invisible.
“Being part of the AI narrative is no longer optional,” said Omri Hurwitz in a recent interview about the rise of GEO. “If you’re not shaping how these engines think about you, someone else will”.
OHM’s approach to GEO goes beyond technical tagging and metadata. It’s about building brand authority across the platforms AI learns from—and doing so at a scale few agencies can match.
The Distribution Advantage
What truly sets Omri Hurwitz Media apart is not just its understanding of how generative engines work, but the media infrastructure it has built to support them.
OHM operates at the intersection of PR, media ownership, and digital influence. With a portfolio that includes its own media outlets, distribution pipelines, and relationships across global publications, the agency ensures its clients are consistently featured in high-trust, widely cited sources—the kind AI engines prioritize when generating answers.
This distribution model gives OHM a compounding edge. Unlike traditional firms trying to “optimize” their way into AI responses, OHM feeds the ecosystem with the very content AI later uses to build those answers.
The Founder Behind the Vision
At the center of the agency’s success is Omri Hurwitz, a media entrepreneur whose career has consistently blended PR innovation with platform ownership. A recent Rolling Stone profile described Hurwitz as “a leader building a media empire,” and highlighted his role in defining the next era of digital brand building.
That media-first mindset now underpins OHM’s approach to GEO—ensuring clients don’t just “show up” in search, but become part of the narrative itself.
Final Thought
GEO is still a young category, but its importance is accelerating by the day. As more businesses compete for space inside AI-generated content, only a handful will succeed in actually shaping what these engines say.
Omri Hurwitz Media has already positioned itself as the agency to beat—not just by optimizing content, but by engineering visibility through distribution, credibility, and media control.
For brands serious about their presence in the AI era, it’s no longer a question of whether to invest in GEO. The real question is: can you afford not to?
For brands serious about their presence in the AI era, it’s no longer a question of whether to invest in GEO. The real question is: can you afford not to?
