To Ishita Agrawal, technology and magic are more connected than you might think. In fact, in Ishi’s words, ‘Technology is scientifically engineered magic.’
Many years ago, Ishi experienced ‘Magic’ as a child, and that one, memorable moment has been the driving force behind her mission to make magic a reality.
As a child, Ishi attended a Harry Potter book launch and was fascinated by a lightbulb that lit up every time she pointed a wand at it and said the word ‘Lumos.’ That was all it took for Ishi to believe that magic exists. Growing up and understanding the mechanism behind the magic of the light bulb further fueled her desire to make people of all ages experience such a magical moment.
Now, with an MBA from Stanford and years of experience as an Emerging Technology Consultant, advising Fortune 100 brands like Google and Amazon on the future of innovation, product, and customer experience, Ishi is channeling her knowledge and experience into revolutionizing customer engagement.
She is the founder and CEO of Tapp, a company with a mission to transform customer experience and engagement and make it magical.
Tapp, and the vision behind the invention
Tapp was born out of a realization that brands were missing something vital when designing products- emotional appeal. Having observed brands and their products as a user and an adviser, Ishi realized that brands were overlooking one of the most important parts of their products, which is the actual moment a customer is using the product they purchased.
In her words ‘There’s only one moment when customers are most excited to engage with your brand—and no, it’s not in their inbox. Shocker. It’s not even on your website. It’s when they’re actually using your product.’
That is the focus of Tapp- making that moment magical. Ensuring that the customer doesn’t just use a brand but connects with it, and feels like they’re an active part of that moment.
Step into the world of a consumer for one moment and imagine that you purchase a product- It could be anything, a fashion item, a drink, a mobile device, just anything.
When you unbox the product, you find a smart sticker and an instruction to tap your phone to it.
Once you do that, you’re taken into a personalized app experience where you find product instructions, brand stories, games, challenges, discounts, rewards, and even a community of users of the same product.
One moment, you’re holding a new product, and the next moment you’re connecting with the product and brand in an exciting way.
That is the ‘Tapp’ experience. Customers get to experience the magic behind a simple product purchase, and brands get to build intimacy with their customers in a way that feels so natural and free of pressure. No need to worry about emails getting ignored, social media being overcrowded, or your website not being engaged. Tapp creates magical moments that do so much more than delivering metrics.
Ishi and the Transformative Tapp Magic
Ishi says ‘metrics are great, but magic is greater.’ What’s lovely about magic is that it isn’t fixed. As customer expectations evolve, so does the benchmark for “magic,” which means MQ isn’t just a metric—it’s a North Star. And as a brand, if you create magic, the rest (ARR, LTV, CAC, etc.) will follow.
As modern brands like MUD\WTR are signing up to boost brand retention and loyalty using Tapp, Ishi envisions a future where more products will deliver magical moments, and a seemingly ordinary product experience becomes truly extraordinary.
