18 Strategies to Enhance Knowledge Sharing and Accelerate Business Growth
Accelerating business growth through effective knowledge sharing is a critical challenge for modern organizations. This article presents practical strategies to enhance knowledge sharing, drawing on insights from industry experts. Discover how these approaches can transform your business operations and drive sustainable growth.
- Share Context, Not Just Data
- Embrace Imperfect Knowledge Sharing
- Build Collaborative AI Workspaces
- Extend Project Management Tools
- Digitize Operational Playbooks
- Keep Knowledge Sharing Casual
- Create a Centralized, Search-First Wiki
- Standardize Task Documentation
- Develop a Team-Led Knowledge Base
- Implement Real-Time Knowledge-Sharing Loop
- Create a Living Playbook System
- Integrate CRM with Property Management
- Build a Searchable Template Library
- Implement Dynamic Feedback Loops
- Use Video Tutorials for Training
- Foster a Culture of Shared Wins
- Create Actionable SOPs as Training Tools
- Conduct Cross-Departmental Knowledge Sessions
Share Context, Not Just Data
Our sales and marketing teams have always heavily relied on one another. The sales team gets a majority of their assets from marketing, and marketing gets the direction they need for this content development from sales.
However, since the past two quarters, we were seeing a major disconnect. SDRs were never happy with the assets they got from marketing. When asked why the assets weren’t revamped as required, the marketing team mentioned a lack of pointed feedback.
We had proper channels for internal information sharing between the two teams, so this came as a shock. Upon a bit of deep digging, I found that our traditional knowledge sharing was flawed. Earlier, we relied on reports and dashboards, metrics that told us what happened. But there was never a why. For instance, we knew a particular asset was used in a winning deal or ignored completely. But we didn’t have the context behind that outcome.
To fix this, we moved from just data sharing to context sharing. Sales began attaching short anecdotes alongside their reports. Small details like what the client said when they saw the asset, how it shaped the conversation, and even snippets of call recordings where feasible. This helped marketing not just track performance, but truly understand how our content played out in real scenarios.
The result was more relevant content and tighter alignment across the funnel. So my one tip for anyone looking to build an internal knowledge sharing system: Don’t just share data. Share the story. We live in a world where bullets, numbers, metrics, and charts dominate, but it is often the paragraph—the full context—that unlocks clarity and momentum.
Sarrah Pitaliya, VP of Marketing, Radixweb
Embrace Imperfect Knowledge Sharing
We made a very simple change that brought us great impact. We embraced imperfect knowledge sharing.
Earlier, we’d try to document everything neatly in Notion pages, SOPs, and step-by-step walkthroughs. But the truth is, people either didn’t have the time to create them or didn’t have the patience to read them.
So we flipped it. Anytime someone cracked a new process or figured something out, they’d just record a 2-minute Loom and drop it in the team channel. No edits, no polish, just raw context in the moment.
Over time, those Looms became our knowledge base. It was searchable, personal, and most importantly, actually watched.
The result? Way less repetition. New joiners got ramped up faster. And we started building on each other’s ideas instead of re-solving the same problems.
One tip I’d share would be to not obsess over systems at the start. Just make it easy for people to share what they know, even if it’s scrappy. Speed and context beat polish when it comes to internal velocity.
Nitesh Gupta, Founding Member, Concurate
Build Collaborative AI Workspaces
I created collaborative AI workspaces where each team could build agents visible to everyone, not just their own department. This approach proved more effective than teams hoarding insights in silos, which limited growth.
The impact was immediate; Customer Success built an AI agent for support issues, Sales repurposed it immediately for lead qualification, and Marketing mined both agents for content insights. Suddenly, one team’s tool multiplied value company-wide.
Why did it work? Our teams are rewarded when their AI is reused by other departments, fueling real incentives to create reusable, high-impact solutions.
If you want this type of multiplier effect, start by ensuring sharing creates immediate personal wins, then aggregate that knowledge broadly.
Alexander De Ridder, Co-Founder & CTO, SmythOS.com
Extend Project Management Tools
One thing we did to improve internal knowledge sharing was to extend our use of Linear beyond product and engineering. Now, teams across marketing, operations, and finance also use it to document ideas, insights, and lessons. Anyone can create a ticket, tag it by topic, and keep it in the backlog—even if it’s not immediately actionable. This makes knowledge visible, searchable, and easy to revisit later, so when questions come up weeks down the line, we’re not starting from scratch.
It’s made cross-team collaboration more fluid. Context isn’t buried in Slack or trapped in someone’s memory. People build on each other’s thinking more easily, and we avoid spending time solving the same problem twice.
If there’s one tip I’d share: treat internal knowledge like you would product work. Use the same systems, apply structure, and make it a habit to check in and refine. That’s what keeps it alive and actually useful.
Santiago Nestares, CoFounder, DualEntry
Digitize Operational Playbooks
One of the most impactful ways we improved internal knowledge sharing was by standardizing and digitizing our operational playbooks across all service lines and regions. With rapid expansion across Texas—including new municipal contracts and landfill acquisitions—it became clear that institutional knowledge was too often siloed at the local level or reliant on individual experience.
Here’s how we approached it:
1. Centralized Digital Knowledge Hub – We developed a centralized, cloud-based internal platform where teams could access SOPs, safety protocols, routing innovations, contract management insights, and compliance documentation in real time. This hub became the operational backbone for new site integration and employee onboarding—especially critical as we brought in new staff to support growth in cities like McKinney.
2. Cross-Functional Collaboration – We encouraged department leads—from landfill operations and customer service to fleet maintenance—to contribute insights and lessons learned into the system. This created a living resource built by those closest to the work. The outcome? Our teams could replicate success faster across markets, avoid repeating costly mistakes, and adapt proven strategies across divisions.
3. Impact on Collaboration and Velocity – By reducing the friction of information retrieval and ensuring that everyone—from route supervisors to executive leadership—operated from a shared source of truth, we cut down decision cycles, improved safety compliance, and reduced ramp-up time when onboarding new contracts. For example, route optimization best practices developed in Central Texas were quickly implemented in our East Texas markets, leading to a measurable reduction in fuel consumption and overtime costs.
One Tip for Effective Knowledge Management:
Make it operationally owned, not IT-owned. While the tech platform is important, the real success comes when frontline managers and operations staff see it as a tool they own and contribute to. Tie knowledge sharing to performance KPIs and recognition. This turns knowledge management into a culture, not just a system.
In waste management, velocity without alignment leads to inefficiencies and risks. But when knowledge flows as freely as your operations scale, that’s when sustainable growth truly accelerates.
John Gustafson, Founder, President & CEO, Frontier Waste Solutions
Keep Knowledge Sharing Casual
Honestly, most “knowledge sharing” efforts fail because they feel like homework. No one wants to write long documents or sit through forced knowledge base training. We had that problem. Everyone was busy, so information just stayed in people’s heads. The same questions kept getting asked, and the same mistakes kept happening. It was a mess.
What worked for us was keeping it casual. When someone fixed a problem, they dropped a quick Loom video or message in a shared channel. Nothing fancy, just a simple explanation of what went wrong and how they fixed it. We pinned the useful ones and tagged them with basic keywords so they’re easy to find later.
It worked because it didn’t feel like extra work. And people actually used it because it came from real situations, not made-up wiki articles.
My tip: Just make it dead simple for your team to share what they know without slowing them down.
Nirmal Gyanwali, Founder & CMO, WP Creative
Create a Centralized, Search-First Wiki
To be really honest, the biggest unlock for us was building a centralized, search-first internal wiki using Notion, and tying it directly into our onboarding and weekly workflows.
Before that, knowledge lived in Slack threads, outdated docs, or one person’s head. Once we started documenting processes, playbooks, and even past decisions in one place with tags and ownership, it cut down repeat questions and sped up cross-team handoffs. We saw faster onboarding, fewer bottlenecks, and way more consistency in client delivery.
My tip? Do not aim for perfect documentation, aim for useful and evolving. Assign ownership per section, do monthly audits, and encourage everyone to link the wiki in real-time convos. A knowledge system only works if it is alive and used, not just built.
Vaibhav Kishnani, Founder & CEO, Content-Whale
Standardize Task Documentation
We improved internal knowledge sharing by making it a standard practice for developers to create clear, step-by-step guides for all regular tasks like releasing an update or testing it before release. These guides include concise explanations, code snippets, screenshots, and links to related documentation. Everything is stored in a centralized, searchable wiki that can be accessed by anyone at any time, so it’s easy for the entire team to find and contribute to shared knowledge.
Once we implemented this knowledge sharing, we reduced duplicate work, sped up onboarding for new developers, and made sure that important know-how doesn’t get lost over time. It also created a stronger understanding between teams and each other’s tasks: frontend and backend developers could quickly understand what to look out for when preparing a new release without having to sync with the other team each time.
One key tip for building an effective knowledge management system is to make documentation a must-have. It’s part of all developers’ tasks, and whenever they spot that documentation is unclear or outdated, they should update the documentation in question. We motivate our colleagues to document tasks well by recognizing these efforts in team meetings and thanking the person who created or updated the documentation.
Arne Möhle, Co-Founder & CEO, Tuta
Develop a Team-Led Knowledge Base
I have always believed that effective knowledge sharing is the backbone of collaboration within any organization. A few years ago, we faced a challenge at our startup. Teams were siloed, and information was scattered across countless emails, Slack threads, and shared drives. This lack of centralized knowledge was slowing us down.
To solve this, I introduced an internal knowledge base using a simple, all-in-one platform where every team could document processes, FAQs, and best practices. It wasn’t a top-down mandate; instead, we framed it as a team-led initiative. I asked each department to contribute their expertise, ensuring everyone had buy-in. Over time, this evolved into an accessible, living resource that became the heartbeat of our operations.
The impact was significant: collaboration skyrocketed. Teams could self-serve answers rather than waiting for someone else’s availability. New hires ramped up faster, and communication became more efficient. My best tip for creating an effective knowledge management system is to make it simple, collaborative, and relevant. It’s not about how much information you collect, but how easily your team can access and use it when they need it most.
Gauri Manglik, CEO and Co-Founder, Instrumentl
Implement Real-Time Knowledge-Sharing Loop
One of the smartest moves we made for velocity was eliminating the idea of knowledge silos entirely. Instead of lengthy documentation that no one reads, we built a real-time, role-specific knowledge-sharing loop on Slack.
Paired with Notion for structured playbooks, we tagged all channels by team function and used daily stand-ups to surface roadblocks immediately. The result is that project completion times dropped by 35%, and client satisfaction scores rose by nearly 22% within six months.
One tip is to forget the idea that more documentation equals more clarity. Most companies suffer from information hoarding, not scarcity. A good system doesn’t just store knowledge; it makes it show up at the right moment.
Start by mapping your team’s most common bottlenecks and assign knowledge owners to solve them collaboratively, not independently. That’s how you go from chaos to clarity.
Matthew Goulart, Founder, Ignite Digital
Create a Living Playbook System
One of the most effective ways I improved internal knowledge sharing was by creating a “living playbook” system—an internal, continuously updated document hub where team members could document processes, insights, and lessons learned in real time. Rather than waiting for formal documentation or quarterly reviews, we encouraged everyone to add bite-sized notes, tips, or mini case studies as they worked. The key was removing the pressure to make it perfect. This made contributing feel lightweight and habitual rather than bureaucratic or time-consuming.
To make it stick, we made the playbook highly accessible and visible. It was linked directly from every major tool we used: project management boards, Slack channels, and onboarding checklists. Every time someone solved a tough problem or streamlined a task, the expectation was to drop it into the playbook as a short entry. Over time, it became a go-to source of tribal knowledge, speeding up decision-making and reducing redundant work.
The impact on collaboration was immediate. Instead of relying on one person to answer the same question repeatedly, the team could self-serve the answers. It also created a sense of ownership, where everyone felt like they were contributing to the collective intelligence of the business. Onboarding new hires became smoother, cross-functional projects picked up speed, and even small improvements snowballed into noticeable gains in velocity.
One tip for creating an effective knowledge management system: start small and build momentum. Don’t aim for a comprehensive manual upfront. Focus on capturing high-value insights as they happen, then organize later. If you make documentation part of the work itself, rather than something extra to do afterward, it becomes sustainable and the payoff compounds.
Joe Benson, Cofounder, Eversite
Integrate CRM with Property Management
In the self-storage industry, using a CRM effectively can make a huge difference in improving team collaboration and overall business velocity. One way we boosted knowledge sharing and decision-making at Surfside Storage was by integrating our CRM with our property management system to centralize all customer interactions, maintenance requests, and sales activities. Before we implemented this, information about customer needs, unit availability, and maintenance issues was spread across emails, phone logs, and staff notes. That made it hard for team members to stay aligned, especially when working across multiple locations.
With the CRM integration, everyone on the team had real-time access to the same data, whether they were in the office or out in the field. This transparency improved collaboration because staff could easily see what was happening, from rental inquiries to maintenance follow-ups, without waiting for emails or calls. It also gave managers a clearer picture of workload and customer needs, which helped us allocate resources more efficiently.
One tip for creating an effective knowledge management system is to start small and focus on the most critical workflows first. For us, that meant digitizing the lead tracking process and standardizing the way we recorded customer interactions. Once that was running smoothly, we layered in features like maintenance logging and automated follow-ups. By building in stages, we avoided overwhelming the team and ensured that each new process was fully adopted before moving on.
Samuel Lee, Managing Partner & Sponsor, Surfside Storage
Build a Searchable Template Library
I built a centralized knowledge library using Notion, focused on templates, workflows, and real-time campaign learnings.
It cut onboarding time by 40 percent and eliminated a lot of back-and-forth across projects. The shift wasn’t just documentation; it turned knowledge into leverage. Teams could grab proven strategies, client insights, or code snippets without slowing down delivery.
One tip? Make the system searchable and living. Static SOPs collect dust. Create space for feedback, small updates, and quick wins to flow back into the system. It’s worked well for scaling SEO delivery and cross-functional collaboration.
Callum Gracie, Founder, Otto Media
Implement Dynamic Feedback Loops
One way we improved internal knowledge sharing at Workhub was by implementing a more dynamic knowledge management system that integrates feedback loops from our front-line staff in Dublin, particularly our client services team, who interact daily with entrepreneurs and SMEs. In the fast-paced Irish business environment, especially for startups and scaling companies, speed and accuracy of information can make or break a client relationship. We wanted to ensure that every staff member, from reception at Baggot Street to the operations team at Sandyford, had access to the latest insights on client needs, service updates, and new features.
We achieved this by setting up a shared digital workspace where teams could post updates, share client feedback, and document solutions to common challenges in real-time. This replaced a more static, top-down approach and allowed everyone, from social media managers to operations staff, to contribute insights. The result was that new ideas or recurring client concerns did not get stuck at one level; they flowed freely and were addressed faster.
This shift had a direct impact on collaboration. It broke down silos between teams, fostered a culture of accountability, and empowered employees to take ownership of client success. Our client services team, for example, could immediately flag if a new virtual office feature was generating questions, and our marketing team could adjust messaging or FAQs accordingly. This has been invaluable in helping international clients navigate Ireland’s business landscape.
One tip I would share for creating an effective knowledge management system is to keep it simple and integrated into daily workflows. If it feels like a separate task or an additional burden, it will not stick. Make knowledge sharing as easy as sending a message or updating a status. That way, it becomes part of the culture rather than an afterthought, and that is where you see real gains in business velocity.
Nick Simmons, Director, Workhub
Use Video Tutorials for Training
Blending learning and operational efficiency really improves our team’s performance. One way I do this is by using video tutorials. Video tutorials are great visual tools that help in training new instructors, refreshing our curriculum, or showing how to use various tools. People learn in different ways, and video allows us to convey both the “what” and the “why” behind our processes in a format that’s engaging and easy to revisit.
Making sure people on our team have the right knowledge they need makes it less likely that there will be misunderstandings which can lead to delays in training and other areas. We make decisions faster, and our team feels more independent and confident when we use video material.
I’m a big advocate for working knowledge management into the very fabric of your company’s culture. It’s important to get people on board with contributing and updating the content according to what the team needs at any given time. This ongoing involvement keeps our knowledge system running smoothly.
Mohit S. Jain, Co-Founder, Genie Academy
Foster a Culture of Shared Wins
Internal competition is the enemy of knowledge sharing. Yet too many business owners and managers still cling to the belief that pitting employees against one another drives performance. It’s an outdated, dog-eat-dog mentality, and in today’s collaborative work environments, it does more harm than good. Left unchecked, it can quietly take root in your culture.
We’ve intentionally moved away from performance metrics that overemphasize individual contribution. We’ve also avoided gamifying success (once a very trendy tactic) because we’ve found it undermines teamwork.
Instead, we operate on a simple belief: every win is a shared win. That’s not just a slogan; it’s our reality. Every contract we land is the result of collective effort, from intern to CEO. And we celebrate accordingly. No solo prizes or MVP awards, just team-wide recognition. Sometimes that’s a pizza party; sometimes it’s something more meaningful. But it always includes everyone.
Because of this mindset, we’ve never had to implement a formal knowledge management system. Strategy, tips, and techniques flow naturally through our team. The minute someone discovers what works, they share it, because there’s no reason not to, and every reason to do so.
Megan Mooney, Managing Partner, Vetted
Create Actionable SOPs as Training Tools
My top tip for knowledge management is to make your SOPs so actionable that they double as training and QA tools.
I am an SOP maven: wherever I go, I create detailed, example-rich guides for every repeatable process. These documents both reduce onboarding time and accelerate business velocity with embedded decision trees, automation checkpoints, and measurable output benchmarks.
With one client, we identified a blog optimization method that consistently increased conversion rates by 2-4 times. By documenting it into a thorough SOP and limiting decisions to fixed, high-impact choices, one content specialist became a repeatable revenue driver. Collaboration improved because expectations were standardized and results became scalable.
James DeLapa, SEO & Web Strategy Expert, Bottom Line Insights
Conduct Cross-Departmental Knowledge Sessions
We are a remote digital marketing agency, and we often have knowledge-sharing sessions via Google Meet, using real-life examples from clients (such as dashboards like Business Manager on Meta or our audit pitches). We have taken turns throughout departments (PPC, SMM, SEO) to give our colleagues insights into our processes or into very relevant, current topics.
These sessions are especially helpful when colleagues have questions to ask between departments (like if a PPC client had a query that might cover some SEO work too—if we’ve had a knowledge-sharing session that has covered what might be queried, it cuts out a middleman and the client gets a quicker answer). Our sessions are recorded and shared with the entire team so if any reference needs to be made back to it, it’s there and available.
Keisha Haylett, SEO Account Manager, Distribute Digital
