STEM approach in eCommerce: “Don’t rely on policy monetizing the tip – build the system that can scale and shrink with no harm to the business.” Serhii Novosel explains how eCommerce Enterpreneurs can benefit from his contribution to the industry.
Innovation belongs not only to visionaries but to those who build systems with the rigor of an engineer. One such individual is Serhii Novosel — a Ukrainian entrepreneur and economic cybernetics graduate — whose methodical approach to Amazon and eCommerce has led him to create a seven-figure dropshipping business without ever being in the U.S.
TechBullion: Serhii, you have a STEM background in economic cybernetics. How has that education shaped your approach to business?
Serhii Novosel: My education is at the core of everything I do. Economic cybernetics trained me to understand and model dynamic systems — how variables interact over time. That’s a perfect lens through which to view eCommerce. I don’t just run a business. I build architectures that adapt, respond, and evolve. Every workflow, every decision-making point, is an opportunity to optimize using data and structure. That mindset allowed me to move from private label beginnings into a fully systematized dropshipping operation — and do so at scale.
TechBullion: You’ve worked across Amazon’s major models. Can you walk us through your evolution from private label to dropshipping?
Serhii: I started with private label because it gave me control over the product, branding, and marketing. It taught me about supply chains, customer expectations, and profit margin management. Later, I explored online and retail arbitrage — learning how to identify pricing inefficiencies and capitalize on them. But dropshipping became my true focus. Why? Because with the right systems in place, it allows for incredible velocity.
Most people see dropshipping as low-barrier. I see it as high-performance. You’re managing fulfillment, inventory, customer service — all without warehousing. That’s where my systems background kicks in. I engineered tools to manage those variables with precision.
TechBullion: What innovations have you implemented to manage that complexity?
Serhii: Several. I built order ingestion from Amazon’s “Pending” status — not “Placed.” That gives me hours, sometimes days, of extra forecasting time. I use that to prepare procurement steps and allocate budget.
Then, I created dynamic load balancing for buying accounts. Instead of overloading one account and risking shutdown, orders are intelligently distributed. I also integrated Slack alerts for cancellation requests, A-to-Z claims, and policy changes — so our response time is near-instant.
Even operational tasks like extracting addresses from Amazon orders have been streamlined. I use custom scripts to copy full address rows in one click. That saves countless hours weekly.
TechBullion: What do you consider the key risks and how do you mitigate them?
Serhii: Selling unbranded or generic products can be risky. Others can take over listings, or trigger intellectual property complaints. That’s why I carefully vet product selection. We also use stable carriers like UPS and FedEx. Budget shipping may save a few cents, but the lack of delivery proof can cost you refunds and reputation.
Returns? We have a dedicated address for inbound returns so the outbound flow isn’t disrupted. These seem like small decisions, but when you scale, they make the difference between chaos and control.
TechBullion: You talk a lot about systems. What’s your core philosophy?
Serhii: Don’t chase hacks. Build procedures. When you model your business like a dynamic system — just as I learned during my STEM studies — you can test, forecast, and scale. I love building procedures.
TechBullion: Any expert-level tips for aspiring eCommerce professionals?
Serhii: Definitely:
- Run low-bid, automatic PPC campaigns — we saw a 10% sales boost just by targeting broadly and letting Amazon optimize.
- Use flat inventory files. They give you granular control over how and when your stock levels update across regions.
- Build different shipping templates for different zones of the U.S. Faster options let you price higher.
- Monitor cash flow centrally. Our top-up planning process ensures that every dollar is forecasted.
- When you’re ready to scale, cash advances help. Yes, the rates are higher than loans — but the ROI is faster. In dropshipping, your money flips every 30 days. That beats the 90day cycle of wholesale.
TechBullion: What’s next for you?
Serhii: Building a community. We’re missing structured knowledge in this space. Most advice is patchwork — tips based on bullet-point policies. But policies change. I want to share what works systematically: how to model uncertainty, how to build repeatable processes, how to treat your store like a living algorithm.
TechBullion: Final words for aspiring digital entrepreneurs?
Serhii: Think like a wider, be long term seeker. Whether you’re launching on Amazon or another platform, you’re managing systems. When you build solid frameworks — supported by automation, logic – success is jus matter of time!
From modeling economic systems to engineering one of Ukraine’s most advanced Amazon operations, Serhii Novosel exemplifies what happens when STEM meets strategy. His work not only drives revenue — it inspires a generation of entrepreneurs to think deeper, build smarter, and lead boldly.
