With a solid and innovative academic production, Isabella Rodrigues has built a prominent trajectory in the international literature of strategic management. In her study published in the renowned journal Lumen et Virtus, Isabella addresses the complex challenges faced by footwear and apparel companies in emerging markets such as Brazil, Vietnam, and Bangladesh.
Her research analyzes how these companies can overcome structural limitations by adopting industrial upgrading practices such as value chain integration, digital technology utilization, design innovation, and incorporation of circular economy principles. Isabella’s work has become a reference in universities and research centers studying industrial upgrading processes in emerging economies, becoming essential reading for students, researchers, and policymakers in the field of international business.
Her scientific production represents a valuable contribution to contemporary academic literature, offering new methodological and practical perspectives on one of today’s key economic development topics: the competitive rise of emerging markets.
