QNET’s commitment to integrity forms the foundation of the company’s comprehensive anti-scam initiative, designed to protect its brand reputation and potential customers from deceptive practices. “Our dedication to transparency and the fight against scammers remains steadfast, and we continue collaborating with security and judicial agencies across the region to deter fraudulent activities,” stated Biram Fall, regional general manager for sub-Saharan Africa.
The QNET Against Scams campaign represents a robust response to misconceptions about the company’s business model and unscrupulous individuals’ occasional misuse of its name. Launched across multiple countries, including Senegal, this initiative combines public awareness, stakeholder engagement, and regulatory cooperation to create a protective shield against fraud.
The company has implemented an extensive outreach program in Ghana featuring strategically placed billboards in major cities, including Accra, Kumasi, Takoradi, and Cape Coast. These visual reminders, complemented by television and radio announcements as well as flyer distribution in key areas in Accra, help consumers recognize legitimate business practices and avoid potential scams.
“We are here to defend our brand and empower our community. That is what we do,” explained Trevor Kuna, chief marketing Officer at QNET. “For 27 years, we have focused on empowering people, educating them, and providing them with products and micro-entrepreneurship opportunities to improve their lives.”
Product-Centered Legitimacy
At the heart of QNET’s legitimate business model lies its extensive range of quality products. Unlike fraudulent schemes focusing primarily on recruitment without offering tangible value, QNET’s operations revolve around distributing premium lifestyle and wellness products developed through partnerships with international experts.
The company’s product portfolio includes the HomePure Zayn air purifier, known for its advanced technology and efficiency; the Bernhard H. Mayer luxury watch and jewelry collection featuring ethically sourced materials; and the innovative Amezcua wellness range, designed to enhance energy and harmony levels.
During a product workshop organized at QNET’s training center in East Legon, Accra, Bernie Gaksch, the global training manager, conducted live demonstrations of how these products work. Several journalists volunteered to participate in the independent demonstration, experiencing firsthand the transparency of QNET’s product claims.
“Since 1998, we have been developing top-of-the-range products for the global market,” stated Kuna.
QNET: Creating Opportunities, Not Scams
QNET’s business structure enables independent representatives to establish micro-entrepreneurial ventures with minimal startup requirements, creating economic opportunities accessible to diverse demographic segments. The direct selling model democratizes opportunity, welcoming individuals from all walks of life regardless of their educational background.
“Our business model is built on the belief that everyone, regardless of their background, deserves a chance to succeed,” said Kuna. “With comprehensive products, business training, robust customer support systems, and a fair compensation plan, we are committed to empowering the entrepreneurial journey of people.”
The company’s compensation framework incentivizes product sales rather than mere recruitment, establishing a clear difference from pyramid schemes. Independent representatives generate income through successful product referrals and by building effective sales organizations.
Understanding the importance of maintaining ethical standards throughout its representative network, QNET has established a dedicated WhatsApp compliance hotline for sub-Saharan Africa. Available in English and French, this communication channel enables individuals to report concerns about potential policy violations or misrepresentations.
The company maintains stringent oversight mechanisms, including a dedicated compliance department that investigates policy violations and enforces penalties against those who misuse the QNET name. The QNET Pro initiative provides structured training emphasizing legal, professional, and ethical business practices and establishes clear operational standards for representatives.
“Our goal is to bring sustainable, positive change to the communities we operate in through our products, services, education, and community development programs, thus creating a more diverse, powerful, and inclusive economy for all,” Kuna emphasized.
Building Trust Through Transparency
QNET actively engages with media and stakeholders to ensure the public receives accurate information about its business model. The recent product workshop in Ghana, attended by key global and regional officers, demonstrated the company’s commitment to transparency.
The company’s engagement with the media extends beyond product demonstrations to include comprehensive information about its certification and regulatory compliance. Kuna said, “The products we sell in Ghana conform to global standards, and they are certified by international and local authorities. In Ghana, the Ghana Standards Authority, the Atomic Energy Commission, and the Foods and Drugs Authority regulate and certify our products.”
Gaksch added, “We prioritize product safety by adhering to stringent safety testing protocols. h. We consider independent testing and certification a critical factor that helps people make an informed choice. Our products are tested in some of the world’s most highly regarded independent test centers.”
This focus on holistic wellness is central to the company’s core purpose. Kuna explained the company’s mission is “helping people achieve balance and wellness in every aspect of their lives.”
Community Impact Beyond Business
QNET’s commitment to social responsibility further distinguishes it from fraudulent operations that focus solely on profit extraction. The company’s FinGreen financial literacy initiative has equipped over 1,350 young Nigerians and 1,000 Ghanaians with essential financial management skills, empowering future leaders to make informed decisions about budgeting, saving, and investing in their futures.
V-Africa, organized in partnership with the Ghana Tourism Authority at the Accra International Conference Centre, is another example of the company’s commitment to bringing together network marketing experts, government agencies, independent representatives, tourists, and media to foster understanding and collaboration.
