Quick Overview of Metricool and Buffer
After diving deep into the features, pricing and other real world uses cases, we reach on a conclusion that helps you to take a final decision.
What Is Metricool?
If you’re ready to simplify your social media management system and want to take a carefree breath, this management tool is the option you’re looking for. Metricool is an all-in-one social media management tool that allows users to plan, publish, and analyze content across platforms like Instagram, Facebook, LinkedIn, and TikTok. It’s ideal for tracking performance and scheduling posts with ease. It offers multiple benefits like tracking, spying on competitors and scheduling posts, all in one place. To make an informed decision, let’s take a close look:
-
Powerful Social Media Analytics
Metricool gives you access to clear, visual reports and real-time tracking across multiple platforms. These reports are ideal for agencies and professionals who need data to show performance. And you can even learn more about their analytics here.
-
Smart Content Calendar Tool
With new technologies and features, you can make your digital life easier. The drag-and-drop interface makes it easy to schedule posts across channels. You can even auto-publish Reels and TikTok videos.
-
Instagram Scheduling Features
The best part is that Metricool goes beyond posts. Which means it also schedules Stories and Reels. This helps maintain a complete content flow on Instagram.
-
Local Time Posting
Another important benefit that you can get from this powerful social media management tool is that you can set different posting times for various time zones, which is great for the U.S.-based marketers targeting global audiences.
-
In-Depth Competitor Analysis
With the help of this tool you can now compare your brand’s performance with competitors, track keywords, and monitor hashtags in one dashboard.
What Is Buffer?
After exploring metricool closely, it’s now time to turn the spotlight on Buffer and see if it can rise to the challenge. Without putting it into the nutshell, Buffer is a well-known social media scheduler. It helps users publish posts and measure engagement. It’s user-friendly and designed for individuals and small teams. Which means, it can be your friend or your assistant in terms of scheduling post and creating content across all your channels. In summary, Buffer is a reliable choice if you’re looking for a basic tool with a simple interface.
-
User-Friendly Dashboard
Buffer is a well known social media management tool that is easy to use. With its user-friendly dashboard, even beginners can schedule posts within minutes.
-
Clean and Simple Workflow
As this tool is easy to understand and operate, it is the best choice for solopreneurs and small businesses who need a no-fuss tool. Above all, it has many other features that helps you to increase followers.
-
Browser Extension
One of the best part is that you can schedule posts while browsing content online and makes curation fast and simple.
Feature Comparison Table
| Features | Metricool | Buffer |
| Platforms Supported | Facebook, Instagram, Twitter, LinkedIn, TikTok, Google My Business, Pinterest | Facebook, Instagram, Twitter, LinkedIn, Pinterest |
| Content Calendar Tool | Yes | Yes |
| Instagram Scheduler
|
Yes (Reels, Stories, Posts) | Yes (Posts only) |
| Social Media Analytics | Advanced (with visual reports) | Basic engagement stats |
| Hashtag Tracker | Yes | No |
| Team Collaboration | ✅ Yes (roles, permissions) | ✅ Yes (basic sharing) |
| Link-in-bio Tool | Smart Links | Link-in-bio |
| Pricing | Freemium + affordable paid plans | Freemium + slightly higher-priced plans
|
Which One Should You Choose?
Recently both tools have rolled out updates to stay competitive in the crowded social media management tools 2025 space, that helps you further to take your final decision easily. Metricool Improved YouTube tracking, enhanced TikTok post automation, and SmartLinks for bio-traffic. While Buffer is also not taking it slow. It updated the mobile app and improved the user interface. So which One should you choose? Well, it solely depends on your requirements and preferences. For example, if you need detailed social media analytics, or want to schedule Stories, Reels, and TikTok posts, you can choose metricool as your social media companion. However, if you’re a solopreneur or beginner and need a very simple social media scheduler, buffer can be your best choice. Moreover, if you need a social media analytics and need a Buffer alternative with more features, metricool is the best choice for you. But for those who prefer a minimalist design, buffers are the perfect match for you.
Final Thoughts
When it comes to Metricool vs Buffer, both tools have their strengths. But if you’re looking for a best social media scheduler with deep insights, visual reports, and modern content planning features, Metricool is a smart choice in 2025. For marketers and agencies who want to work smarter, not harder, Metricool offers the tools you need to grow online with confidence.
