Kraft Heinz and Uber Eats have partnered to launch HEINZ Verified, a new program.
Takeaway Points
- Kraft Heinz and Uber Eats have partnered.
- The aim is to launch HEINZ Verified.
- The app will be exhibited at the National Restaurant Association Show in Chicago from May 17-20, 2025.
Kraft Heinz and Uber Eats
The Kraft Heinz Company on Thursday announced the launch of HEINZ Verified, a program designed to single out restaurants that serve HEINZ, signaling a commitment to quality and excellence. HEINZ Verified is the latest program from the company’s Away From Home business, which is a key growth pillar for Kraft Heinz.
According to the report, the company is partnering with Uber Eats as its inaugural platform partner for the program, and people in Chicago, Dallas, Denver, Los Angeles, Miami, and Pittsburgh can now find HEINZ Verified restaurants on the Uber Eats app.
Peter Hall, President of Elevation, North America at Kraft Heinz, commented, “By introducing HEINZ Verified, we want to help restaurants succeed so communities can thrive – delivering quality and value for both restaurants and individuals through meaningful, best-in-class products and experiences. Our ambition is to help restaurant operators excel while also providing elevated dining experiences for people wherever they eat away from home.”
Alex DiValerio, Head of Restaurant Operations, North America at Uber, said, “This exciting new partnership with HEINZ spotlights restaurants on the Uber Eats platform across the country serving the products people know and crave. This collaboration makes it easier than ever for consumers to discover local favorites featuring HEINZ products – and helps drive even more value to our restaurant partners.”
What is HEINZ Verified?
The company said that HEINZ Verified is the latest program underscoring HEINZ’s longstanding commitment to delivering unparalleled quality for its fans.
The Exhibition
Kraft Heinz said that it will exhibit HEINZ Verified at the National Restaurant Association Show in Chicago from May 17-20, 2025.
As part of the program, Kraft Heinz said it will also start a new content series called “Daytrippin’” to be distributed on YouTube and packaged for streaming platforms.
ABOUT THE KRAFT HEINZ COMPANY
KRAFT HEINZ are driving transformation at The Kraft Heinz Company , inspired by our purpose, Let’s Make Life Delicious. Consumers are at the center of everything the do. With 2024 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale.
The leverage their scale and agility to unleash the full power of Kraft Heinz across a portfolio of eight consumer-driven product platforms. As global citizens, they’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways.
ABOUT UBER
Uber’s mission is to create opportunity through movement. The started in 2010 to solve a simple problem: how do you get access to a ride at the touch of a button? More than 61 billion trips later, they’re building products to get people closer to where they want to be. By changing how people, food, and things move through cities, Uber is a platform that opens up the world to new possibilities.
