Databricks has launched data intelligence for marketing.
Takeaway Points
- Databricks has launched data intelligence for marketing.
- Marketing teams of all sizes can use Databricks to increase the value of their existing martech tools and services.
- The company has partnered with Adobe, Amperity, Braze, Census, DeepSync, Epsilon,Hightouch, OneTrust, Salesforce, Snowplow, and etc
Databricks Data Intelligence
Databricks, the data and AI company, on Wednesday announced the launch of Data Intelligence for Marketing, combining the Data Intelligence Platform with out-of-the-box integrations to an ecosystem of leading marketing solution providers. Here, teams can bring customer and campaign data together in real time, allowing all marketers to self-serve insights and develop more relevant and efficient campaigns at scale.
Based on the report, it is already positioned in global brands as the data and AI foundation for their broader martech stack. Data intelligence for marketing makes it easier to access insights, personalize experiences, and run more effective marketing, all from a single, unified platform.
Rick Schultz, CMO at Databricks, commented, “We’re launching Data Intelligence for Marketing to ensure every marketer, regardless of technical background, can get the data they need to make smarter decisions faster and run relevant, efficient campaigns. By unifying customer and campaign data and using AI to reason on that data, this platform enables real-time, conversational analytics for marketers. This empowers marketers to make financially impactful decisions faster and drive more effective and efficient campaigns. It’s what marketers need to compete in today’s data-driven era.”
Ryan Fleisch, Senior Director, Product Marketing, Adobe, said, “At Adobe, our focus is to deliver personalization at scale for our customers, and working with strategic ecosystem partners like Databricks is a critical component to this. Together, our companies have co-developed seamless integrations that empower marketers with the unique flexibility to drive enterprise data management in Databricks while using Adobe to deliver both brand-initiated and in-the-moment customer experiences. Brands can now compose and harmonize data, profiles, and audiences for activation, journeys, and analysis, all while keeping privacy top of mind.”
The Launch
The company said that data intelligence for marketing aids organizations meet customer expectations faster by making it easier for anyone to access insights, run smarter campaigns, and do more with their resources using AI and trusted marketing partners.
Marketing teams of all sizes can use Databricks to increase the value of their existing martech tools and services, Databricks said.
Partners
According to the report, the company has partnered with Adobe, Amperity, Braze, Census, DeepSync, Epsilon, Hightouch, OneTrust, Salesforce, Snowplow, Tealium, Uniphore, Celebal Technologies, Deloitte, LatentView, Lovelytics, Slalom, and Tredence, who provide custom solutions and consulting expertise.
About Databricks
Databricks is the data and AI company. More than 10,000 organizations worldwide — including Block, Comcast, Condé Nast, Rivian, Shell, and over 60% of the Fortune 500 — rely on the Databricks Data Intelligence Platform to take control of their data and put it to work with AI. Databricks is headquartered in San Francisco, with offices around the globe, and was founded by the original creators of Lakehouse, Apache Spark™, Delta Lake, and MLflow.
