Bloomreach has collaborated with Captain Up to power iGaming CRM and Loyalty.
Takeaway Points
- Bloomreach has collaborated with Captain Up.
- This collaboration will offer new ways for iGaming brands to drive lasting connections with players.
- On March 3, 2025, Bloomreach expanded in APAC and named a new VP, Kris Fagan.
- Captain Up is an award-winning engagement and loyalty platform, helping brands drive long-term customer value through data-led personalization, gamification, and behavioral insights.
Bloomreach and Captain Up
Bloomreach, the agentic platform for personalization, on Monday announced it has partnered with Captain Up, the premier gamification and loyalty platform. This partnership enables iGaming brands to use the combined power of Bloomreach and Captain Up to drive better customer experiences with a blend of real-time player data, AI-powered personalization, and robust gamification.
According to Bloomreach, nearly 60 percent of marketers cited customer experience as a driver of loyalty in a recent Bloomreach and EMARKETER survey; this collaboration will offer new ways for iGaming brands to drive lasting connections with players.
The Partnership
Through their integration, the two companies will empower brands to deliver real-time personalization and behavior-driven optimization, a gamification engine, modular CRM integration, omnichannel continuity, and personalized rewards.
Bloomreach Expands in APAC, Names New VP Kris Fagan
On March 3, 2025, Bloomreach, the platform fueling limitless ecommerce personalization, announced the continued growth of its global footprint as it expands its presence in the Asia-Pacific region, welcoming Kris Fagan as its new Vice President, APAC.
Jamie Gagliardi, Head of Marketing & Growth, MILKRUN, commented, “Using Bloomreach, our team can build out the personalized experiences we know will differentiate us to customers and drive results — not only on the app, but across email, SMS, and push. With the help of Bloomreach and our partners, we’re driving forward the future of grocery, one customer and order at a time.”
Kris Fagan, Vice President, APAC, Bloomreach, said, “I’m thrilled to lead our talented team in helping businesses across APAC deliver personalized, AI-driven experiences that truly connect with their customers. As we start the new year, the opportunities ahead of us are tremendous. The APAC region is a beacon of digital innovation and commerce growth, and I am dedicated to sustaining that momentum and ensuring our customers have access to top-tier technology and support to surpass their business objectives.”
About Bloomreach
Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services and hospitality to gaming, businesses create experiences that drive higher growth and lasting loyalty. Bloomreach drives personalization for 1,400+ brands around the world, including American Eagle, Sonepar, and Pandora.
About Captain Up
Captain Up is an award-winning engagement and loyalty platform, helping brands drive long-term customer value through data-led personalization, gamification, and behavioral insights. Trusted by tier-1 brands, the platform enables seamless integration of missions, challenges, loyalty tiers, and rewards – across web, mobile, and retail. With modular tools and API-first architecture, Captain Up optimizes retention, reduces bonus dependency, and meets regulatory standards, all while creating more personalized, rewarding player journeys.
