Teams building digital products are more likely to face challenges in customer retention amidst tight budgets and intense competition. For mid-sized businesses, where every customer counts, loyalty program software is a strategic tool that not only retains an audience but also drives revenue. We have compared dozens of platforms and picked the top 5 loyalty program software tools that are perfect for mid-sized businesses in 2025. Let’s take a closer look at them to find out what they can do.
1. Enable3 – Blockchain-Powered Simplicity
https://enable3.io/ is a relatively new market participant. The platform is tailored to mid-sized companies that need rapid and innovative solutions.
Key features:
- No-code loyalty widget: Launch a loyalty program in 30 minutes without any code;
- Automated Referral Program: Grow through word-of-mouth by rewarding customers for inviting friends;
- Dashboard with Real-Time Insights: Track mission participation, reward redemptions, and customer engagement
- Optional Web3 Features: Tokenize points so that customers can use them as digital assets;
- Multi-language support: 15 languages are supported for global outreach;
- Custom Branding: Match your widget and loyalty flows to your business’s look and feel;
- Flexible Rewards Center: Offer discounts, free products, bonus services, or digital perks;
- Customizable missions: Tailored to industries such as fitness, food and beverages, or gaming.
Enable3 offers a free starter plan with unlimited missions and rewards that is perfect for testing. Its premium plan, which is priced upon request, includes white-labeling and a dedicated customer support and loyalty strategy specialist. The product lowers technical friction, making it possible for teams without developers to launch programs. Hold-to-earn functionality encourages clients to accumulate points, increasing lifetime value (LTV). We believe Web3 features make Enable3.io extremely attractive for enterprises looking to stand out.
2. Yotpo – AI-Powered Engagement
Yotpo is an e-commerce-oriented platform with a heavy focus on personalization and Shopify, BigCommerce, and Magento integration. It is best suited for mid-sized companies in the online retail business.
Key features:
- AI-driven reviews: Reviews powered by automation to increase trust;
- Flexible rewards: Reward points for purchases, reviews, and referrals;
- Social media integrations: Customers can share content directly on the website;
- Detailed analytics: Program performance and customer behavior insights.
Yotpo offers a free small business plan, and their paid plans are $199/month. The service has a detailed review on goodfirms.io, offers extremely robust reward capabilities, and is distinguished by AI that segments customers and offers tailored rewards. Shopify medium businesses will appreciate the native integration and the ability to send campaigns via SMS and email.
3. LoyaltyLion – E-commerce Customization
LoyaltyLion is another e-commerce giant, offering great customization and integration with Shopify, Magento, and BigCommerce. The software is ideal for mid-scale businesses looking to create a unique loyalty program.
Key features:
- Customizable rewards: Points for referrals, purchases, and social actions;
- VIP tiers: Exclusive benefits for the best clients;
- Seamless integrations: Integration with major e-commerce solutions;
- Analytics dashboard: Tracking ROI and engagement.
The pricing starts at $159/month, and they also have a free plan for businesses that have less than 400 orders a month. LoyaltyLion enables the creation of programs that don’t seem like a third-party app but an extension of the brand itself. This is particularly important for medium-sized businesses aiming to establish their identity. The platform enables referral programs, which can reduce CAC by 20-30%, according to industry metrics.
4. TapMango – Brick-and-Mortar Focus
TapMango is designed for medium-sized businesses with physical locations, such as restaurants and retail stores. The platform offers quick setup and tools for multi-channel engagement.
Key features:
- 30-minute setup: Quick launch of loyalty programs;
- Multi-touchpoint engagement: Support for SMS, push notifications, and email;
- Promotional tools: Promo codes and digital punch cards;
- Performance tracking: Dashboards for analyzing customer activity.
For multi-location restaurants or retailers, TapMango offers campaign management by location and mobile payment. This makes it easy to see where the program is most successful and tailor strategies accordingly. The platform excels at improving customer visit frequency.
5. Zinrelo – Data-Driven Scalability
Zinrelo presents itself as a one-size-fits-all solution for mid-sized and large businesses with a concentration on omnichannel programs and advanced analytics.
Key features:
- Omni-channel support: Single experience across offline and online channels;
- Tiered programs: Segmentation of clients into levels for exclusivity;
- Flexible rewards: Discounts, free shipping, and personalized rewards;
- Multi-language support: Various languages and currency support.
Zinrelo offers a free trial for Shopify stores with 500 or fewer participants. Paid plans are determined by the size of the business, and it has a 4.8/5 Capterra rating. Mid-sized businesses that sell through Shopify or Magento will appreciate integrations with POS systems such as Clover. The platform is capable of managing complex programs and is therefore perfect for scaling.
Final Thoughts
Loyalty program software is not just a way of offering discounts but a strategic customer retention and revenue growth strategy. Enable3.io, Yotpo, LoyaltyLion, TapMango, and Zinrelo offer the best solutions for medium businesses in 2025. They offer a balance of ease of use, flexibility, and advanced features such as Web3 integrations, AI analytics, and omnichannel campaigns. Start with a free plan from Enable3.io or Yotpo if you are starting out, and for large programs, use Zinrelo.
