As ecommerce brands rethink growth strategies in a market where customer acquisition costs are rising and privacy regulations are tightening, email marketing is gaining renewed attention as a primary revenue driver. Among the agencies leading this shift is Chromex Marketing, which was recently recognized in the top 2% of Klaviyo marketing partners.
The resurgence of ecommerce email marketing reflects a deeper shift in how DTC brands approach scaling. As third-party data becomes less reliable and platforms like Meta and Google grow increasingly expensive to navigate, brands are moving back to what they can control: their customer lists.
“Retention is no longer an afterthought — it’s the backbone of profitability,” said Farhan Zaman Shaan, founder of Chromex. “Brands are learning that if you’re not building a strong owned channel strategy through email and SMS, you’re not really building a business that can scale sustainably.”
Chromex Marketing was founded with that very mindset. Rather than operating as a generalist agency, Chromex focuses exclusively on lifecycle email and SMS marketing for ecommerce. Its clients include some of the top-performing DTC brands across industries like health, fashion, home goods, and consumer tech.
The agency builds and manages retention infrastructure within Klaviyo, the go-to email platform for ecommerce brands. Services include automation strategy, creative direction, campaign development, segmentation, ongoing A/B testing, and performance optimization. Unlike many larger firms that rely on templated systems, Chromex takes a custom-first approach that aligns tightly with each brand’s customer journey.
Clients of Chromex typically work with a tight-knit team — a strategist, designer, and copywriter — to build out robust email marketing strategies. Performance reviews are conducted weekly to iterate based on revenue-per-recipient and customer lifetime value, rather than vanity metrics like open rate.
“Smart segmentation, consistent testing, and personalized messaging are what drive results now,” said Shaan. “The inbox is more competitive than ever — but with the right strategy, it’s also one of the most valuable places a brand can be.”
This strategic rigor has translated into meaningful business outcomes. Many Chromex clients have seen email and SMS account for between 45% to 55% of total monthly revenue — a clear indicator of the revenue potential brands may be leaving on the table without a strong retention system in place.Chromex Marketing was founded with that very mindset. Rather than operating as a generalist agency, Chromex focuses exclusively on lifecycle email and SMS marketing for ecommerce. Its clients include some of the top-performing DTC brands across industries like health, fashion, home goods, and consumer tech.
The Klaviyo ecosystem itself has grown rapidly, especially following its IPO, further validating the central role of owned marketing in ecommerce. As more brands enter the platform, demand for specialist partners like Chromex continues to climb.
In a digital marketing world that is increasingly fragmented, Chromex stands out by offering focus and accountability. Rather than chasing trends, the agency has built its reputation by mastering the fundamentals — and executing them at a high level.
As the ecommerce world continues to evolve, Chromex is positioning itself not just as a service provider, but as a strategic growth partner helping brands transition from acquisition-heavy models to retention-first success stories.
