Toyota Mobility Foundation, Bangkok Metropolitan Administration, UN-Habitat, to launch the TRUST Project for road safety in Thailand.
Takeaway Points
- Toyota, BMA, UN-Habitat, AIT, and others collaborate for road safety in Thailand.
- The Toyota Mobility Foundation was established in August 2014.
Toyota TRUST Project
The Toyota Mobility Foundation (TMF), in collaboration with the Bangkok Metropolitan Administration (BMA) and key partners, UN-Habitat (UNH), Asian Institute of Technology (AIT), and Toyota Motor Thailand (TMT), on Wednesday said that it has officially launched the TRUST (Thailand Road Users Safety through Technology) Project.
The aim of the initiative is to set up the methodology of leveraging systematic data and analytics to reduce traffic accidents in Thailand, Toyota said in a statement.
Director of Toyota Mobility Foundation, Mr. Susumu Matsuda, commented, “We are excited to announce the launch of the TRUST project, which aims to reduce traffic accidents in Thailand. By utilizing vehicle probe data and advanced analytics, we strive to create a safer and more comfortable road environment in Bangkok. Our vision is eventually to expand this model to other regions in Thailand. Our ultimate goal is to achieve zero traffic accident casualties through collaboration and innovative solutions.”
Bangkok Governor, Dr. Chadchart Sittipunt, remarked, “Road safety is a crucial issue for Bangkok, and we must take decisive action to reduce accidents and save lives. Lowering speed limits, promoting helmet use among motorcyclists, and improving road conditions are key steps in making our roads safe. These measures align with global standards and reflect our commitment to protecting all road users.”
Other Comment
Chief, UN-Habitat Multi-Country Program Office, Regional Office of Asia and The Pacific, UN-Habitat Mr. Srinivasa Popuri, said, “Cities need to urgently accelerate their efforts on road safety. At UN-Habitat, we believe that leveraging data-driven solutions and collaborative partnerships is key to making cities safer and more inclusive.”
The Event
Toyota said that the event was attended by Bangkok Governor Dr. Chadchart Sittipunt; Chief of UN-Habitat Multi-Country Office, Mr. Srinivasa Popuri; Vice President of Asian Institute of Technology, Professor Manukid Parnichkun; Executive Vice President of Toyota Motor Thailand Co., Ltd., Mr. Surapoom Udomwong, and Director of Toyota Mobility Foundation Mr. Susumu Matsuda.
According to the report, this project employs data-driven analysis to identify the root causes of accidents and enhance road safety based on a three-element approach: people, vehicles, and road infrastructure.
About Toyota Mobility Foundation
The Toyota Mobility Foundation was established in August 2014 by the Toyota Motor Corporation (Toyota) to support the development of a more mobile society in which everyone can move freely. The Foundation underscores Toyota’s ongoing commitment to continuous improvement and respect for people. It utilizes Toyota’s expertise and technologies to support strong mobility systems while eliminating disparities in mobility. TMF works in partnership with universities, governments, non-profits, research institutions, and other organizations, creating programs that are aligned with the UN Sustainable Development Goals (SDGs) to address mobility issues around the world.
Chair Akio Toyoda commented, “TMF aims to create a truly mobile society that will help people live better lives no matter where they are.”
In the past, TMF has led a range of projects and challenges, including the Sathorn and RAMA IV Decongestion projects in Thailand, CATCH in Malaysia, the STAMP Challenge in India, Sustainable Cities Challenge globally, and Mobility Unlimited Challenge globally.
