Fiorawall has passed 10,000 customers. That is ten thousand living rooms, bedrooms, hallways, cafés and studios that no longer have a blank wall.
Every order Fiorawall has shipped began with someone standing in front of a wall, deciding it could be better.
“Ten thousand homes is not a number on a dashboard for us. It is ten thousand people who looked at a wall, imagined something better, and trusted us with it,” said Venkat Jaswanth at Fiorawall. “That trust is the entire business. Everything else is just printing.”
A wall is the biggest thing in the room
For Cofounder Venkat Jaswanth, the milestone is really a story about the surface itself.
“A wall is the largest single object in almost every room, and it is the one people give up on first,” said Jaswanth. “Not because they do not care, but because they cannot picture it. Our job on the technology side is to close that gap, so that choosing a wall feels less like a gamble and more like a decision. Ten thousand times now, someone has taken that leap and stayed happy with it. That is the number I care about.”
Built for how people actually live
Fiorawall’s catalogue runs across three finishes, each chosen for a real situation rather than a spec sheet.
Non-woven paste-the-wall is the workhorse: breathable, dimensionally stable, and forgiving to hang. Textured and embossed papers add surface relief for rooms that need depth rather than noise. Peel and stick is fully removable and leaves no residue, which has made it the default choice for renters in the United States, where a security deposit and a beautiful wall have historically been mutually exclusive.
Every design is printed by manufacturing partners with more than twenty years in fine wallpaper making, working to Fiorawall’s own artwork and specifications.
From first-time decorators to hotel lobbies
Growth has come from three directions at once. Homeowners and renters redoing a single feature wall. Interior designers and architects specifying across whole projects. And commercial spaces including hotels, cafés, retail, salons and studios, where a wall is doing marketing work as much as decorative work.
Fiorawall backs every order with a 30-day return window and detailed installation guidance, on the view that a wallpaper brand’s job does not end when the roll ships.
What comes next
Fiorawall is expanding its collection range and deepening its tooling for designers and trade partners, with further announcements expected later this year.
About Fiorawall
Fiorawall is a digital-first wallpaper and wall decor brand creating wallpaper stories across the globe. Design-led, contemporary and made for modern interiors, Fiorawall offers non-woven, textured and peel and stick wallcoverings shipped direct to customers and trade partners worldwide. Learn more at fiorawall.com.
Media contact
Fiorawall
Info@fiorawall.com
https://www.fiorawall.com/
Venkat Jaswanth,
Cofounder
