Having a good brand is one thing. Making it visible is a different challenge entirely. There’s no point in having the greatest brand on the planet if nobody sees it, because that means you can’t sell it. It’s therefore super important to invest time in getting noticed in order to properly stand out in today’s saturated and busy marketplace.
Understand Your Brand Identity First
Having a consistent brand, including values, mission, and vision, is the first place to start. Before businesses can effectively market themselves, they need to ensure that their advertising page aligns with their core values and brand identity, creating a seamless message across all touchpoints. This could be as simple as stating your unique selling point (USP), which should answer your target market’s question of “why you and not someone else?”. By creating a reliable message, visual, and tone, you can help establish your brand as a reliable and trustworthy business. Then you can move on to making the brand more visible.
Optimize Your Online Presence
Website Optimization
You’re probably a bit tired of hearing “SEO this” and “SEO that”, but it really is the heart of online marketing these days. It simply means creating your website with the aim of helping search engines identify what you’re trying to get seen for.
By placing keywords throughout your website and blog posts, search engines can easily see what services and products you are offering, and can help push this when people search for certain phrases and words. It also means making sure your website pages load quickly and are mobile friendly.
Utilize Social Media
Pick a couple of platforms that your target audience actually use and engage with – this could be Instagram, X, or even LinkedIn. Post consistently, but also focus on engagement and not posting just for the sake of it. Make sure to create share-worthy content often so that people are encouraged to send it to friends and acquaintances.
Google Business Profile
Having a business profile can help, particularly with local visibility and searches. It helps increase trust, especially if you encourage people to leave reviews.
Collaborate for Greater Reach
Working with influencers and other brands that complement your niche and brand is a great way to tap into different audiences. You could even go on podcasts or write guest blog posts to pitch your expertise.
Invest in Paid Visibility
Using advertising strategically, along with the other tips we’ve discussed, can be a good way to boost visibility. Running ads on social media or using Google Ads can help reach more people more quickly. You can easily track what kind of person clicks through to your website to help you understand who’s interested in your brand, which can also help you run retargeting campaigns to help bring those potential customers back who didn’t convert the first time.
Keeping your brand visible is a lot more work than establishing your brand. It needs constant attention in order for you to stay relevant and continue to add value to your target markets’ lives. But by optimizing for search engines, utilizing social media, and using paid advertising strategically, you can dramatically improve your brand’s visibility.
