If your business sells its products on the Amazon Marketplace, you will know that the largest e-commerce platform globally is highly competitive. To help your products stand out from your competitors and to rank highly for your chosen keywords, you must optimise your product listings and strengthen the SEO. However, many business owners do not have the time or resources to do this in-house, as it is a highly specialised field. As such, many companies will outsource their Amazon SEO to a reputable agency, and you can see some tips below to help you get started finding the best one for your business.
Make A List Of Potential Agencies
The first thing you want to do is to start looking at the various companies that specialise in Amazon SEO and add ones to a list that seem reputable and offer a quality service. You will want to read through the websites of any potential companies, such as E-commerce Intelligence, thoroughly before adding them to your list and ensure you look at customer reviews and any white papers they have on their sites. You can also ask for recommendations from other businesses you know if they are using a company to boost their Amazon SEO and add them to your list. Ideally, you will want to have ten or more companies on your list, and once you are happy, you can start digging into their reputations and see which Amazon agencies have the best ones.
Digging The Dirt
You now want to remove some of the less notable companies on your list, and a simple way of doing this is by using social media platforms to look at their online reputations. There are also independent review websites that you can use to look at the comments, reviews, and feedback that people leave, which can greatly help you whittle down your list. You can use platforms and websites such as:
- TikTok
- YouTube
- Trustpilot
- Yelp
These sites can be extremely helpful in finding out how a company treats its customers and the results that they achieve. You will need to look at the online reputation of each company on your list and use this information to reduce the number to between three and five. Once you have completed this, you can start preparing some questions to ask before contacting the remaining companies on your shortlist.
Preparing To Contact The Companies
You will often find that when talking to digital marketing agencies that specialise in Amazon, they often have similar things to say. One way you can help differentiate between the good and the bad is by preparing some questions to ask each company and comparing their answers. Some questions you can ask can include:
- What propriety tools and resources do you use?
- How do you keep ahead of changes to the Amazon search algorithm?
- What experience do you have with our sector and products?
- How do you measure value and return on investment?
- How transparent is your company with the processes and performance metrics it uses?
You can ask many questions, and it is best to write them all down, so you do not forget them. That way, when you are speaking with each of the agencies, you have a prompt for what to ask, and it can help you compare the answers you receive to determine which company you think is the best fit for your business. Once you have prepared your list of questions, you can contact each agency and ask them about their services.
Speaking With The Agencies
You will now need to contact the remaining companies on your list and go through your requirements with each of them. You will have lots of questions to answer so they understand your business and what it needs, as well as asking your own, and it is worth taking notes while speaking with each of them. Once you have answered all their questions and have a response to yours, the agencies can then furnish you with a quote for their services and list what is included. You can then wait until you receive all their quotes and compare them to see which you prefer.
Although price is a vital factor, going with the cheapest option rarely works out well, so you must compare the quotes thoroughly before deciding. You want to choose the Amazon agency that offers the best value for money and one that you can communicate with freely. Take your time deciding, and ensure you do plenty of research. It could be the start of a lucrative and fruitful partnership when you select the best Amazon agency for the needs of your business.
