Businesses in the beauty industry are continuously upgrading their functionalities to ensure a thriving position in this ever-changing, competitive market in the UAE.
Salons hold an important position in Dubai’s beauty industry, and to streamline their offering, they are upgrading to a salon booking app. Today, more businesses prefer approaching an expert to develop a well-functioning salon booking app and optimize their business activities.
Over time, a salon booking app has helped businesses earn good revenue with its managed services. Wondering how?
We have come up with the answer in this article. Keep reading to explore it in detail.
Ways to Generate More Revenue for Your Beauty Business With A Salon Booking App
Streamline and manage the whole process of your salon from one place with a dedicated app. This approach will ease the workload and will also help you to generate better revenue for your salon business. Let’s look into the ways it can be done, which are listed below.
- Hassle-free appointment scheduling & reminder
A salon booking app will help your business by offering your clients a hassle-free appointment scheduling process. The clients can easily book their slots at your salon from anywhere and at any hour of the day.
This approach is also useful for the staffs it allow them to do their job in more manageable way. The staff don’t have to take the headache of engaging on calls to take appointments or entertain walk-in appointments. A salon booking app will also ensure that no clients miss their appointments by sending automated reminders.
This will lower the number of missed appointments, which saves the time and resources of the salon. Additionally, this will offer more appointment slots to their potential clients, resulting in enhanced revenue.
2. Curated plans for everyone
If you have observed closely, you can see the clients are divided into two segments. One is those who are ready to invest any amount of money on beauty services, and the second is those who want more affordable beauty services.
If you want to earn good revenue from your salon business, you must cater to both types of clients. That means you have to ensure no one can leave your salon app without availing your service because of the price structure.
Divide the subscription in your salon booking app as per the preference of different segments of customers. There should be premium plans and also affordable alternatives for more accessible services. Thus, with a salon app, you can reach and attract a wide range of clients and earn good money, resulting in generating good revenue.
- Manage staff and their payroll
As said in the beginning, a salon app can help to manage the whole process from a single place. By this, we mean a business owner can manage the payroll of their staff right from the app. The traditional way of manually recording employees’ progress cannot be done anymore in this fast-paced work culture.
This highly competitive market has made it crucial for every other individual to think outside the box and stay ahead. The salon booking app will automate the process of scheduling staff, tracking their time, and calculating overtime that promises fair pay to every staff member. Unlike the traditional way, tracking data related to payroll automatically through an app will give error-free results.
Additionally, since the app records the attendance, productivity, and other work-related aspects of the staff, it will be easy to gauge their performance. The one who is lacking can easily be identified to give training and help them to master the skill.
- A channel to sell beauty products and services
A salon booking app is not just for scheduling appointments; it can be an excellent medium for sale and purchase. If you deal in beauty products, start selling them online from your salon booking app itself.
The study revealed that 45% of the shoppers prefer to buy beauty products from a beauty app. There must be some clients who don’t avail of your salon services but love your product, and for them, the salon app can be very handy. So, the clients don’t need to travel to your store to get the beauty products; they can buy them from the app.
Ask your mobile app development company in Dubai to create a separate section for buying products from where clients can place orders seamlessly. Moreover, you can offer your valuable clients to enjoy a relaxing salon day right at their home by just booking your home salon service. This is a clever idea to increase sales of your salon business, generate revenue, and boost growth.
- Manage your inventories
A salon booking app is also helpful for keeping an eye on the stocks of the products through a real-time tracking system. When businesses have an idea about the availability and non-availability of the product, they can restock them promptly and avoid the scope of product wastage.
Product wastage and dissatisfied clients can affect business revenue growth, and with a dedicated salon booking app, it can be avoided. Additionally, a salon booking app can monitor trending beauty products by gauging the preferences of clients, which can suggest the products that must be kept in stock. This way, salon businesses can consistently supply their favorite products to their valuable clients and encourage them to keep coming. So, this is an efficient way for the salon businesses to effectively manage their inventory and boost business revenue.
- Gather and display reviews
Businesses must know that 93% of the online potential customers rely on customer reviews to make informed buying decisions. Thus, it is crucial to take customer reviews seriously if businesses aim to generate good revenue.
Businesses can use their salon app as a medium to showcase to potential customers the opinions of their satisfied customers along with star ratings. Showcasing the reviews on the salon booking app businesses can offer transparency to their potential customers that help them to build trust.
So, when visitors come to the app to avail of services, they can first check out the testimonials and be sure about the quality of service. Businesses can directly upload the reviews on the app, or they can be directly shared by the customers themselves. The best way to ask happy clients to share their feedback directly on the salon booking app who have availed your services. This will bring more booking for your salon and will generate more revenue.
- Run loyalty programs
Today, a loyalty program is part of almost every industry, and the businesses that have apps make the best out of it. This is a smart tactic that helps your salon business generate better revenue and stay above the competitive crowd. In a loyalty program, businesses will offer incentives or reward points to the customers every time they use the app to book services or order products.
For example, scratch cards could be offered to the customers with a secret code to access exclusive offers like free services or price cuts. This data will be available on the app, which is trackable by both customers and the company and can be used on every visit. Businesses that use a Loyalty program see repeat customers as it makes them feel valued. This strategy has helped businesses to generate good revenue and increase their client base.
- More connection with referral program
Similar to a loyalty program, there is a referral program that helps businesses win new customers and generate better revenue. In a referral program, the existing customers have to refer their friends and family members, which allows both of them to avail discount. Many apps offer this advantage to their customers as they know 92% of the clients trust and love referral programs.
Even before the app was introduced, referral program was always a profitable strategy for salon businesses. When a salon promises to provide good services, customers automatically become loyal and bring others to avail of the service at the best price. Including this strategy on a salon booking app helps businesses retain existing customers and get more new loyal customers.
- Keep check on business performance
Analyzing business performance is a crucial activity that helps businesses to see where they lacking and where they can improve themselves. A salon booking app comes with the solution to help businesses gauge their performance by looking into the insights provided by the app.
The app will provide reports that will consist of insights about customer satisfaction rate, employee performance, and sales rate of the products. This data-driven approach will help businesses to understand customer’s requirements, skillset of the staffs and make better price plans of their product and services.
This comes as an opportunity for the businesses to train their staff and review & update new price plans as per their customers’ preferences. However, keeping the salon booking app up-to-date is crucial to get real-time insights. To do so, you should contact app maintenance services in UAE, which will be very helpful.
- Personalized marketing initiatives
A salon booking app can help businesses earn good revenue by helping in planning a personalized marketing campaign. The app will track the interests of the customer and their pattern of purchasing products and services.
The insights will then help businesses plan and run more targeted marketing campaigns with eye-catching offers and incentives. A successful and engaging marketing campaign will strengthen the online presence of a business and attract more potential customers to avail services. When people find you are offering good service along with incentives, it will attract them to book their spot at your salon, resulting in earning a good revenue rate.
Conclusion
If you are looking for an all-in-one solution for your salon business, then nothing can beat a salon booking app. It will manage A to Z of your business from scheduling appointments to selling beauty products and much more that will ultimately boost your revenue.
With this article, you know that a salon booking app can be an excellent solution for businesses to generate revenue. It’s time to improve business performance, retain clients, and attract more with a well-structured salon booking app.
