Adobe has collaborated with Microsoft to empower marketers with AI Agents in Microsoft 365 Copilot.
Takeaway Points
- Adobe Collaborates with Microsoft.
- The aim is to empower marketers with AI Agents in Microsoft 365 Copilot.
- This includes activating the capabilities of Adobe Marketing Agent in applications such as Microsoft Teams, Microsoft PowerPoint, and Microsoft Word through Microsoft 365 Copilot.
- The Adobe Express Agent will empower teams to generate stunning images through a conversational interface, without leaving the host applications.
- Adobe is developing the Adobe Express Agent, which will enable users to simply create compelling assets directly within Microsoft 365 Copilot.
- Adobe also announced an expansion of its collaboration with LinkedIn Ads for teams to quickly create campaign assets for B2B use cases.
Adobe Collaborates with Microsoft
Adobe, on Tuesday at Adobe Summit—the flagship digital experience conference, announced the private preview of Adobe Marketing Agent, as well as continued agentic innovation within Microsoft 365 Copilot with Adobe Express Agent. This builds on a partnership between Adobe and Microsoft to bring the power of generative AI into the flow of work—extending now to AI agents. This includes activating the capabilities of Adobe Marketing Agent in applications such as Microsoft Teams, Microsoft PowerPoint, and Microsoft Word through Microsoft 365 Copilot.
Amit Ahuja, senior vice president, Digital Experience Business, Adobe, commented, “Businesses are under pressure to retain a competitive edge by increasing the efficiency and productivity of their organizations. Adobe Marketing Agent and Adobe Express Agent will be an unlock for businesses, enabling marketers to access Adobe capabilities within the natural flow of work to create impactful content and drive personalization initiatives.”
Charles Lamanna, Corporate Vice President, Business and Industry Copilot at Microsoft, said, “We are thrilled that Adobe has developed an agent for Microsoft 365 Copilot to assist marketers in creating impactful campaigns and enhancing customer experiences. This collaboration underscores our belief at Microsoft that human ingenuity will be richly augmented by Copilot and agents, tailored to meet the unique needs of every role. We look forward to our joint customers experiencing the benefits of the Adobe Marketing Agent.”
Adobe Express Agent
Adobe said that it is developing the Adobe Express Agent, which will enable users to simply create compelling assets directly within Microsoft 365 Copilot, PowerPoint, and Word. The Adobe Express Agent will empower teams to generate stunning images through a conversational interface, without leaving the host applications. This will enable effortless creation of high-quality images for documents, presentations, whitepapers, social media posts, and more for marketers and other teams across an organization.
The content supply chain
Through connected workflows and business processes, marketers and creatives can work seamlessly across Adobe and Microsoft solutions without having to navigate between different applications, the report stated.
Other Announcements
Adobe also announced an expansion of its collaboration with LinkedIn Ads for teams to quickly create campaign assets for B2B use cases.
Asset creation for display ads is also now available for advertisements served through Microsoft Advertising, the company added.
About Adobe
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.
