Abu Dhabi is among the top 15 destinations for hosting global events and exhibitions. With a focus on innovation and collaboration, the city is striving hard to create a world-class MICE (meetings, incentives, conferences, and exhibitions) ecosystem. When we talk about innovation to make Yas Island, Abu Dhabi, a global hub for business events, key players like Miral, play a crucial role in this transformation.
Miral is the leading creator of immersive destinations and experiences in Abu Dhabi, like Warner Bros. World Yas Island, Abu Dhabi, Ferrari World Yas Island, Abu Dhabi, Yas Waterworld Yas Island, Abu Dhabi and SeaWorld ® Yas Island, Abu Dhabi and more. Miral’s experiences are not just focused on leisure and entertainment; they also focus on providing business event venues that seamlessly blend professional endeavours with exciting leisure activities on Yas Island.
With a vast portfolio that includes modern meeting venues, world-class amenities and leisure activities in world-class business event venues, and a commitment to innovation, Miral is committed to positioning Yas Island as a premier destination for global events, meeting, conferences, and exhibitions.
The Evolution of Business Event Venues
Business event venues are no longer limited to traditional conference rooms and board rooms. Today, the venues are highly focused on fostering connection, collaboration, and engagement by providing unique locations, state-of-the-art equipment, and outstanding execution for Bleisure.
Bleisure is one of the growing forces behind bringing the MICE sector to Abu Dhabi. As business owners seek to maximise their time away from home, they look for options to extend their trips for leisure purposes, blending work commitments with personal exploration. Miral has accepted this shift wholeheartedly and has designed experiences that foster a sense of community, prioritising sustainability and leveraging technology. Some of Miral’s key experiences include:
Etihad Arena:
Located in the heart of Yas Island, this is the largest indoor entertainment arena in the Middle East and can accommodate a wide range of events, including sporting events, business gatherings, and global concerts. It is an excellent choice for global businesses looking to organise various configurations of events.
Ferrari World:
Ferrari World is not just a theme park; it’s an iconic destination that blends thrill with innovation into one unforgettable experience. As the world’s first Ferrari-branded theme park, it offers a unique setting for business events that combine excitement with sophistication.
Hilton Hotels on Yas Island:
Since the development of the Hilton hotels on Yas Island, there has been a drastic increase in the number of global events and conferences. This is due to the fact that all three names under the cluster, Hilton Abu Dhabi Yas Island, The WB Abu Dhabi Hotel, and DoubleTree Yas Island Residences, are near major sightseeing spots on Yas Island. Additionally, they have state-of-the-art event rooms and ballrooms.
Yas Water World, Yas Island:
Yas Water World on Yas Island is the ultimate water playground. It has exciting slides and rides for thrill-seekers, families, and kids. A visit to this water park promises a fun-filled day. With thrilling attractions, shopping, and dining all in one place, this award-winning park offers an unforgettable water adventure with a smooth, tech-powered experience.
Explore Miral’s portfolio, to discover more experiences that bring together business and leisure, seamlessly, creating unforgettable moments.
The Future of Business Events
The story of Yas Island as a leading business event hub in Abu Dhabi is a testament to the power of Miral’s vision, collaboration, and innovation. By harmoniously blending business, leisure, and sustainability, Miral has set a benchmark for MICE destinations, offering a strategic and seamlessly integrated event experience.
Looking ahead, partnerships, sustainability, and innovations are the key parameters for Miral projects to shape the future of the MICE industry in Abu Dhabi. From committing to UAE Net Zero 2050 to partnering with global event organisers to elevate the event industry, Miral is all set to pave the way for an energetic and more sustainable future for the tourism industry.
In a world where first impressions matter, Miral ensures that every event is nothing short of extraordinary.
